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Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Nielsen to Measure Internet Viewing by TV Ratings Sample

This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner. Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen   [...]
Posted: Wednesday, April 29th 2009

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

Industry Buzz & Snippets: 7/15/08

Ad Networks and Analytics: Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog. Online ad prices have reportedly fallen for the third consecutive month. Agencies  [...]
Posted: Tuesday, July 15th 2008

Microsoft 'Echoes' Liberates Personal Contact Info to Networking Circles

Microsoft is preparing a platform that enables mobile carriers to provide Windows Live and other software to subscribers. Code-named "Echoes" and headed by Microsoft's Israeli Strategic Development Center, the premises are simple: broaden the reach of Microsoft software, unite users, and maybe "get rid of phone numbers" -- according to a speech Bill Gates recently made. Echoes p  [...]
Posted: Friday, May 30th 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

FBI to Out 'Wanted' Convicts on Digital Billboards

Clear Channel Outdoor has inked a formal agreement with the FBI to display "wanted" messages on its digital billboards. The decision follows the successful capture of three fugitives in Philly, after their information was repeatedly broadcast on Clear Channel Outdoor's digital billboards. The FBI will now be free to display high-security and "hot pursuit" messages of other criminals on allotted signage. Clear Channel will gi  [...]
Posted: Wednesday, December 26th 2007

IAB Forms Research Advisory Board for Audience Measurement Guidelines

The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site. Toward completion of the guidelines, the IAB has established the Research Advisory Board. The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options.  [...]
Posted: Tuesday, September 18th 2007

Web and TV to Converge in 2011

A new study from eMarketer finds TV and web video may converge in 2011, reports BusinessWeek. Video ad sales are expected to climb from $775 million this year to $3.1 billion in 2010 and then a jump to $4.3 billion in 2011. However, this still only accounts for $1 of every $10 spent on Internet advertising. Ultimately, eMarketer believes over the next   [...]
Posted: Tuesday, July 17th 2007

Google, Facebook Start Low-Key Mating Dance

Robert Young over at Publishing 2.0 highlights current speculation that Google and Facebook may be getting closer than online acquaintances should. Based on its purchases of YouTube and Doubleclick, it is clear that when Google gets googley-eyed, money is no object. But Young points out that if Google acquires Facebook, a deal he believes is already in the make, the search and advertisin  [...]
Posted: Monday, July 9th 2007

360i: TV Brands Not Leveraging Digital Efforts Effectively

A new research report from search engine marketing firm 360i says TV networks are not doing as much as they could to bring awareness and use to their online properties, according to MediaPost. The report studied 35 TV network websites, 35 TV shows and 35 cable shows. Some 80 percent of networks have new media tools such as blogs, podcasts, email alerts or mobile applicatio  [...]
Posted: Wednesday, March 7th 2007

GE Recalls Past with New Marketing to Capture Imagination

General Electric is ready with the next iteration of its "One Second Theater" campaign as it seeks to reinvent its image with today's audience via new, more disruptive, engaging and interactive marketing methods, reports AdWeek. Moving beyond TV advertising, where almost all of its marketing was just four years ago, GE is creating short films for DVR viewers and online ads featuring actor Kevin Kline.   [...]
Posted: Thursday, February 15th 2007

Burst Media: 6 in 10 Recall Ads in Video Content

There's much good news, and some bad, for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors. Seven out of ten respondents (69.5 percent) actively view video content on the web. Men are significantly more likely than women to do so: 76.0 percent versus 60.2 percent. And age is no barrier: those 35-44 years and 45-54 years old were as likely to view online video content as those 18-24 years old.   [...]
Posted: Tuesday, December 19th 2006

Advertising Sci-Fi Becoming Reality

In a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's becoming more and more possible to target "smart ads" specifically to people who want them - for a fraction of the price of mass-market - writes Inc.com in a longish feature (via Slashdot) that paints a futuristic picture, with shades of the  [...]
Posted: Monday, August 15th 2005

NYT's Pan of Rich Media Ran under Rich Media Ads

Mark Naples looks into the origin of a New York Times story that appeared last week that panned floating ads and some other formats, even as floating rich media ads and other relatively intrusive formats ran on the Time's own site. It didn't seem to surprise many that the Times's editorial staff was well insulated from its own business operations, but what has surprised many online advertising observers is the Times's staff's continu  [...]
Posted: Monday, February 28th 2005

MSN Debuts Video Ads, MSNBC Sells Out Inventory Immediately

Ad Age: MSN Readies Ad Supported Online Video News Service Business 2.0 (subscription required): Gone in 30 Seconds As we reported on Tuesday with a CNET story, several sources have the news of MSN debuting new video content supported by TV-style video ads, but only Business 2.0 has this nugget:Microsoft already has early evidence that it's on to somethin  [...]
Posted: Thursday, October 16th 2003

UK Firm Produces Internet-Ready Restrooms

IndianTelevision.com: Videos and Advertisements Enter UK Washrooms No, nothing is sacred. An idea so ridiculous it's a shame they didn't come up with it back in the late '90s when they could have raised millions   [...]
Posted: Thursday, August 7th 2003

Motion Video Provides TV-Like Experience on the Web

MediaPost: ABC Joins Motion Movement on the Internet At the last iMedia Summit, Jack Klues, CEO of Starcom/Mediavest stood up in front of the crowd and said something to the effect that it's time to put TV ads on the web. There was mixed reaction to this. Did Klues mean that suddenly, we would be inundated with ads designed for TV dumped on the web with no sensitivity to the nature of the medi  [...]
Posted: Thursday, July 17th 2003

Anti-Ad Filtering Moves Offline

PlanetFeedback: Spam, Pop-Ups Threaten Trust in TV, Other Advertising Formats Beleaguered by e-mail spam and intrusive pop-up ads on the Internet, consumers are using the "delete" button with increasing frequency and losing confidence in other traditional forms of advertising as well. A recent PlanetFeedback survey of opinion leaders found that consumers increasingly are using spam  [...]
Posted: Friday, April 18th 2003