Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	24	20
» ad pricing	2	42
» ad selling	10	34
» ad targeting	21	23
» ad technologies & vendors	25	19
» advertainment	9	35
» affiliate marketing	6	38
» agencies & ad departments	6	38
» automotive	2	42
» best practices	6	38
» biz buzz	10	34
» branding	7	37
» broadband	5	39
» campaigns & creatives of note	2	42
» co-op marketing & partnerships	2	42
» computers & tech	6	38
» consumer packaged goods	1	43
» cross media	4	40
» demographics	2	42
» direct marketing	6	38
» domain names	3	41
» don't believe the hype	2	42
» e-commerce	5	39
» email marketing	1	43
» entertainment	10	34
» Europe	1	43
» healthcare	1	43
» instant messaging marketing	1	43
» legal, government & regulation	13	31
» loyalty & retention	2	42
» major account moves	1	43
» major brands	12	32
» major players news	21	23
» measurement & analytics	2	42
» media convergence	5	39
» mobile marketing	4	40
» multi-channel marketing	4	40
» new and improved	5	39
» nonsense & parodies	2	42
» online ad market	10	34
» pearls of wisdom	1	43
» people	3	41
» personalization	5	39
» political parties & organizations	1	43
» privacy	14	30
» promotions	2	42
» publishing	9	35
» research & stats	4	40
» rich media	5	39
» search engine marketing	1	43
» sex sells	1	43
» signs of doom	3	41
» signs of recovery	1	43
» signs of what's to come	16	28
» spam & anti-spam	4	40
» technical innovation	2	42
» text ads	1	43
» tools & software	11	33
» top stories	7	37
» user experience	21	23
» viral marketing & social media	6	38
» women	1	43
» worst practices	18	26
» Youth	4	40

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

W3i Renews Partnership with Yahoo

W3i, a Sartell, Minnesota-based company that delivers integrated desktop and browser marketing services, yesterday announced a global partnership with Yahoo. In 2004, W3i began offering key services like the Yahoo Toolbar, sponsored search, and contextual advertising services to W3i’s estimated 16.5 million monthly visitors. A company release confirmed W3i is renewing this distribution deal. W3i launched in 2000 as Freeze.com and changed i  [...]
Posted: Friday, April 10th 2009

AdAdvisor: Ads Determined by Consumer, Not Content

At the OMMA Behavioral conference last week, consumer data firm TARGUSinfo launched AdAdvisor, a predictive ad service that matches site visitors to ads most relevant to them. AdAdvisor weds the online and offline data TARGUSinfo has gathered in 15 years -- including material from customer loyalty programs and call centers, and point-of-purchase material. The past several years witnessed the company transition to lead verification for online services. "We have about 300 clie  [...]
Posted: Monday, March 2nd 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

Sergey Brin Divulges Risk of Parkinson's in Blog Post

Last week Google co-founder Sergey Brin launched too.blogspot.com, a personal blog whose name, "too," is a play on the number two. "It also means 'in addition', as this blog reflects my life outside of work," Brin wrote in his first entry. The blog generated press late last week because Brin used it to reveal he carries a legacy gene, LRRK2, that makes him more likely to be struck with Parkinson's Disease. 23andMe, a DNA-testing company co-founded   [...]
Posted: Monday, September 22nd 2008

TruMedia: Facial Recognition Boards Won't Record, Share Data

Following a New York Times article about billboards with facial-recognition-based tracking systems -- which caused a privacy stir -- TruMedia Technologies sent a letter to the paper explaining it would never record or store any video from the billboards, MediaBuyerPlanner   [...]
Posted: Friday, June 13th 2008

Mobile Breakthrough? Not for Another Few Years

While mobile operators may be eager to explore mobile advertising (and the revenue it might generate), mass acceptance and the nationwide spread of handheld-agnostic mobile campaigns is simply not around the corner. In truth, it remains years away. That, at least, was the messa  [...]
Posted: Friday, May 23rd 2008

Newsgroups Decry Promotional Paparazzi Rule at NFL

The American Society of Newspaper Editors and AP Managing Editors have written to NFL Commissioner Roger Goodell today, demanding that the league drop a rule that requires photographers to wear vests with sponsor logos, such as Canon and Reebok, while shooting games. President Gilbert Bailon of ASNE said, "It is anathema to us that our employees should be put in the position of becoming walking billboards or be viewed as troublemakers for refusing to wear advertising materials ju  [...]
Posted: Wednesday, July 25th 2007

Web and TV to Converge in 2011

A new study from eMarketer finds TV and web video may converge in 2011, reports BusinessWeek. Video ad sales are expected to climb from $775 million this year to $3.1 billion in 2010 and then a jump to $4.3 billion in 2011. However, this still only accounts for $1 of every $10 spent on Internet advertising. Ultimately, eMarketer believes over the next   [...]
Posted: Tuesday, July 17th 2007

Torrent Site Mininova Breaches Alexa Top 100

Mininova joins the list of 100 most visited Internet sites on Alexa, making it the first BitTorrent to join the ranks of Google, Digg and Yahoo, reports Torrentfreak. Granted, it wasn't the only torrent in the running. For over a year Mininova battled Torrentspy in popularity, taking the lead in recent months. This week they hit Digg status in terms of growth, boa  [...]
Posted: Tuesday, July 10th 2007

MySpace Sues 'King of Spam'

MySpace has filed an anti-spam lawsuit against Sanford Wallace, better known as the "King of Spam." The lawsuit was filed Tuesday, charging Wallace with violations of state and federal anti-spam and anti-phishing statutes, Digital Media Wire reports. AOL has also sued Wallace, as have others; and he was forced to pay $4 million to settl  [...]
Posted: Wednesday, March 28th 2007

MySpace Cracks Down on User-Added Widgets

Tila Tequila, arguably MySpace's most famous user, last weekend ran afoul of site founder Tom Anderson, who demanded the removal of a media player and online store that Tequila had added to her page to promote her music. At issue was a widget called Hoooka that Tequila had added on her page, allowing users to hear her music, as well as buy it, the New York Times   [...]
Posted: Wednesday, March 21st 2007

Jupiter: Marketers Use Social Networks to Break through Static

A new report from JupiterResearch shows that social networks are increasingly attractive to marketers looking for a way to break through the media clutter, according to ClickZ. Some 48 percent of brand marketers plan to use social marketing tactics in the next year, compared with 38 percent who did so last year,   [...]
Posted: Wednesday, March 14th 2007

CNN Re-Launches Mobile with Ads, Lexus on Board

To bring its news brand to people wherever they might be, CNN has re-launched its mobile site as a free service supported by ads, reports MediaPost. The site will allow people to sign up for breaking news alerts via SMS. It will also feature a searchable news archive, correspondents blogs and a mobile-friendly two-minute video news update each hour. That video show will  [...]
Posted: Wednesday, March 7th 2007

Direct Revenue Fined $1.5MM by FTC for Adware Hijinks

Adware firm Direct Revenue has agreed to pay $1.5 million to settle charges by the Federal Trade Commission that the firm and its four principals caused adware to be installed on consumers' PCs and deliberately made the software difficult to remove, the Associated Press reports. The FTC   [...]
Posted: Monday, February 19th 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007