Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	43	71
» ad pricing	6	108
» ad selling	17	97
» ad targeting	48	66
» ad technologies & vendors	48	66
» advertainment	5	109
» affiliate marketing	3	111
» agencies & ad departments	6	108
» alternative marketing	16	98
» Asia/Pacific	1	113
» automotive	2	112
» b2b	2	112
» best practices	19	95
» biz buzz	32	82
» branding	8	106
» broadband	17	97
» campaigns & creatives of note	3	111
» case studies	3	111
» co-op marketing & partnerships	6	108
» computers & tech	7	107
» consumer packaged goods	2	112
» CRM	1	113
» cross media	5	109
» demographics	4	110
» direct marketing	9	105
» domain names	16	98
» don't believe the hype	6	108
» e-commerce	13	101
» email marketing	5	109
» entertainment	10	104
» Europe	7	107
» finance	2	112
» global	2	112
» healthcare	2	112
» instant messaging marketing	3	111
» legal, government & regulation	37	77
» loyalty & retention	4	110
» major account moves	4	110
» major brands	30	84
» major players news	27	87
» measurement & analytics	4	110
» media convergence	12	102
» minorities	1	113
» mobile marketing	6	108
» multi-channel marketing	6	108
» new and improved	11	103
» nonsense & parodies	3	111
» online ad market	54	60
» pearls of wisdom	3	111
» people	8	106
» personalization	8	106
» political parties & organizations	9	105
» privacy	42	72
» publishing	15	99
» real estate	1	113
» research & stats	8	106
» rich media	17	97
» search engine marketing	10	104
» signs of doom	13	101
» signs of recovery	2	112
» spam & anti-spam	8	106
» Spanish-speaking	1	113
» syndication & RSS	2	112
» technical innovation	12	102
» telecom	2	112
» text ads	10	104
» tools & software	18	96
» top stories	13	101
» user experience	46	68
» viral marketing & social media	7	107
» weblog marketing	1	113
» worst practices	26	88
» Youth	5	109

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Coalition Demands Stringent Controls on Data Collection for Ads

Congress has received multiple demands from a coalition of privacy groups and consumer advocates to limit companies' ability to track online users and serve targeted advertising. In letters sent to members of the House Commerce Committee on Tuesday, the group wrote, "Today, information from consumers is collected, compiled, and sold secretly, all done without reasonable safeguards." The organizations involved in sending the pleas included the Center for Digital Democracy, Electronic Frontier   [...]
Posted: Wednesday, September 2nd 2009

Gmail Adds 'Unsubscribe' Option to Select Marketing Messages

Now users on Gmail can divide themselves from unsolicited and unwanted marketing emails with ease. When users mark certain emails as "Spam," a window will appear asking if they would like to unsubscribe from all future instances of messages from the sender: "We'll send a request to the sender that your email address be removed from  [...]
Posted: Wednesday, July 22nd 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

ShortTail Tests Interstitial Video Ad Format

ShortTail Media will launch a beta test this summer of Digital 30 (D30) - a full-page, interstitial placement, through which 15- and 30-second TV spots can be incorporated between web pages -- as they load, for example. In a speech at the Interactive Advertising Bureau's annual meeting in February, David Payne, ShortTail's CEO (and former head of CNN.com), advocated a new app  [...]
Posted: Monday, May 11th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

Google, CVS Provide Online Access to Prescription Drug History

Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts. Google Health allows users to import their medical records from over a dozen pharmacies, medical centers, and health insurance providers, which means they can review their records and stay updated on their health status. As part of the new service, more than 100 mi  [...]
Posted: Tuesday, April 7th 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

3 in 5 Web Users Think Sites Track Their Behavior

The vast majority of US web surfers are concerned about the privacy of their information online. And though there is significant concern among all ages, levels of concern are higher among older Americans, according to a study from Burst Media. The survey, undertaken to understand how privacy concerns affect the internet experience and perceptions of advertising, found  [...]
Posted: Monday, March 9th 2009

FTC Knuckles Down on Faux Stimulus Relief Ads

At a press conference this week, a representative from the Federal Trade Commission admonished online media companies to "monitor their sites for scam ads and get rid of them." "We're reaching out broadly and asking for help on this," stated acting director Eileen Harrington of the FTC's Bureau of consumer Protection. And while the FTC recognizes online ad networks and third-party marketing firms "play a pivotal role" in enabling such ads, she stressed that "the buck stops with the publisher.  [...]
Posted: Friday, March 6th 2009

Search Engines Sign Off on New Behavioral Ad Guidelines

The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf). Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I  [...]
Posted: Wednesday, March 4th 2009

AdAdvisor: Ads Determined by Consumer, Not Content

At the OMMA Behavioral conference last week, consumer data firm TARGUSinfo launched AdAdvisor, a predictive ad service that matches site visitors to ads most relevant to them. AdAdvisor weds the online and offline data TARGUSinfo has gathered in 15 years -- including material from customer loyalty programs and call centers, and point-of-purchase material. The past several years witnessed the company transition to lead verification for online services. "We have about 300 clie  [...]
Posted: Monday, March 2nd 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Industry Unites to Salvage Battered Behavioral Ad Market

A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising. Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic  [...]
Posted: Tuesday, January 13th 2009