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NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

W3i Renews Partnership with Yahoo

W3i, a Sartell, Minnesota-based company that delivers integrated desktop and browser marketing services, yesterday announced a global partnership with Yahoo. In 2004, W3i began offering key services like the Yahoo Toolbar, sponsored search, and contextual advertising services to W3i’s estimated 16.5 million monthly visitors. A company release confirmed W3i is renewing this distribution deal. W3i launched in 2000 as Freeze.com and changed i  [...]
Posted: Friday, April 10th 2009

Google, CVS Provide Online Access to Prescription Drug History

Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts. Google Health allows users to import their medical records from over a dozen pharmacies, medical centers, and health insurance providers, which means they can review their records and stay updated on their health status. As part of the new service, more than 100 mi  [...]
Posted: Tuesday, April 7th 2009

Spam Spectre On The Rise

Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown. The report from Postini, which provides e-mail security to 15 million users of Google's enterprise services, states spam is growing faster than ever, with spammers diversifyi  [...]
Posted: Wednesday, April 1st 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]
Posted: Monday, December 22nd 2008

Yahoo Stores User Data for 90 Days, Max

With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy. According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy." Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou  [...]
Posted: Wednesday, December 17th 2008

In Australia, Facebook Serves Lien Notices

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents -- in this case, a lien notice -- after he failed, via email and at home, to reach a married couple in default. Lawyer Mark McCormack, representing a lender whose loan the couple failed to honor, had his request approved on Friday -- after which their Facebook profiles were willfully withdrawn from public view,   [...]
Posted: Wednesday, December 17th 2008

NebuAd Faces Class Action Suit, Phorm's ISPs Drop Like Flies

This week a class action lawsuit was filed against behavioral targeting company NebuAd and 26 internet service providers (ISPs) that tested the service. Those named in the suit include CenturyTel, WOW, CableOne, Embarq, Knology, and Bresnan Communications, as well as 20 unnamed ISP defendants, referred to as "John Does," that purportedly also worked with NebuAd.   [...]
Posted: Friday, November 14th 2008

Google Reduces Length of Time it Stores User Search Data

To appease European privacy advocates, Google reduced the length of time it stores personally-identifiable search data. Instead of 18 months, query information will only be stored for nine, reports the Associated Press. Google introduced the 18-month limit last year. "With the new policy [...] we will anonymize the IP addresses on our server logs  [...]
Posted: Tuesday, September 9th 2008