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New Rules Added to CAN-SPAM

The Federal Trade Commission (FTC) has issued four new rules pertaining to the CAN-SPAM Act of 2003. In the wake of the new rules, DirectMag.com says the FTC decided not to shorten the time marketers must honor opt-out requests from 10 days to three. The opt-out honor window remains at 10 days. The new guidelines follow thus: - People cannot be required to  [...]
Posted: Wednesday, May 14th 2008

'Permission Email' Appreciated, but a Good Chunk Ends up Junked

58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago), but only 77 percent of invited email successfully make it to the inbox, according to (pdf) an email study by Harris Interactive (with Merkle) and   [...]
Posted: Thursday, April 24th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

Presidential Candidates Get Personal via Email in September

As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests. According to ClickZ, the campaign emails are getting casual, often employing "Re:" and "Fw:" in the subject line as if the message was sent from a friend. And making contributions often won donors some face time with the candidate: From a chance to   [...]
Posted: Tuesday, October 9th 2007

UK Blacklists Off-Shore Gambling Sites from Advertising, Enacts White List Application Process

The UK government has just banned about 1,000 offshore gambling sites from advertising - across all media - within the country. The ban does not affect gambling companies within the European Economic Area. According to The Guardian, the new Gambling Act will forbid online gambling firms based outside of the UK, including Costa Rica, the Netherlands Antilles and Belize, from advertisi  [...]
Posted: Thursday, August 9th 2007

Federated: $100MM for Direct-to-Consumer

Federated Department Stores is pouring $100 million into its direct-to-consumer business to support continued growth at its Macys.com, Bloomingdales.com, Macysweddingchannel.com and Bloomingdalesweddingchannel.com, as well as Bloomingdale's print catalog, writes MediaBuyerPlanner. Online sales are continuing to grow as a result of the nationa  [...]
Posted: Friday, April 6th 2007

MySpace Cracks Down on User-Added Widgets

Tila Tequila, arguably MySpace's most famous user, last weekend ran afoul of site founder Tom Anderson, who demanded the removal of a media player and online store that Tequila had added to her page to promote her music. At issue was a widget called Hoooka that Tequila had added on her page, allowing users to hear her music, as well as buy it, the New York Times   [...]
Posted: Wednesday, March 21st 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

DMA: New Laws Could Crack Down on Email

A new series of proposed laws could make life much harder on email marketers, if they are passed. Several bills are simmering at the state level that could force email marketers to switch to an opt-in model, rather than the current opt-out one, according to Jim Conway, vice-president of government relations for the Direct Marketing Association, speaking at MediaPost's Emai  [...]
Posted: Thursday, December 7th 2006

Email Addresses Found for 12 Percent on Snail Mail Lists

Email appending services provider FreshAddress says it's possible to find email addresses for 5-12 percent of customer names on various offline mailing lists, writes MediaPost. For its study, FreshAddress examined 100 million customer records. For commercial email senders, email addresses were found for 12 percent of individuals and 16 percent of households; there was a  [...]
Posted: Wednesday, April 19th 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

Advertising.com Survey: Branding, Rich Media In; Pop-ups Out

Advertising.com's third annual survey of interactive publishers has found that publishers expect increased spending for online branding from advertisers; increased support for video, rich media and behavioral targeting; and continued growth for large creative formats. Publishers expect web-based direct-response advertisers to account for the largest share of online ad spend (58.5 percent), but they anticipate more than 32 percent will come from more traditional, brand-focused advertisers, up fro  [...]
Posted: Wednesday, March 8th 2006

Advertising Sci-Fi Becoming Reality

In a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's becoming more and more possible to target "smart ads" specifically to people who want them - for a fraction of the price of mass-market - writes Inc.com in a longish feature (via Slashdot) that paints a futuristic picture, with shades of the  [...]
Posted: Monday, August 15th 2005

Online Users Learn to Avoid Spyware

The vast majority of online consumers have changed their computing behavior because of the threat of spyware and viruses being downloaded onto their computers, according to a survey by the Pew Internet & American Life Project, with 9 out of 10 users saying they have made at least one change to evaid the unwanted downloading of software, InformationWeek reports. Nearly 7 in 10 home internet users in the U.S., or  [...]
Posted: Thursday, July 7th 2005

Making Cookies Digestible for Users

The Wall Street Journal takes its turn at laying out marketers' palliative attempts to make sure that cookies don't continue to cause computer users heartburn (via paidcontent). With a significant proportion of users misunderstanding - and deleting - cookies, marketers and publishers are scrambling, accord  [...]
Posted: Friday, June 17th 2005

UnsubCentral to Provide List Scrubbing for Mobiles

Email list suppression firm UnsubCentral announced it now can scrub email lists of those domains the Federal Communications Commission rendered forbidden last week. The FCC deemed the list mobile domains, meaning that people cannot send commercial email to them unless they've been given explicit permission from the recipient. [See criteria in the jump.] UnsubCentral's Affiliate Manager application helps marketers keep tabs on suppression lists and verifies that unsubscribe requests have been pro  [...]
Posted: Wednesday, February 16th 2005

Personalized Rich Media Email Creative System Launched

Email firm Responsys and rich media firm Scene7 partnered to produce an email marketing system that allows for highly-customizable creative. Marketers would make one master template that can then be modified automatically from recipient to recipient, customizing text, style and graphic elements based on database criteria. Computer retailer CDW signed up for the new system.   [...]
Posted: Tuesday, February 15th 2005

Spam Absent from DMA Ethics Referrals

The Direct Marketing Association's ethics committee forwarded four internally-policed cases to government authorities, according to DM News. The four members referred to various authorities involved misleading offers or noncompliant telemarketing practices. None involved spam. The DMA has in the past argued to state and federal governments that regulation of email marketing should be left in part to the industry's own se  [...]
Posted: Friday, February 4th 2005