Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 28 | 79 |
| » ad pricing | 6 | 101 |
| » ad selling | 31 | 76 |
| » ad targeting | 38 | 69 |
| » ad technologies & vendors | 49 | 58 |
| » affiliate marketing | 2 | 105 |
| » agencies & ad departments | 7 | 100 |
| » alternative marketing | 7 | 100 |
| » automotive | 1 | 106 |
| » b2b | 1 | 106 |
| » best practices | 6 | 101 |
| » biz buzz | 4 | 103 |
| » branding | 2 | 105 |
| » broadband | 1 | 106 |
| » campaigns & creatives of note | 1 | 106 |
| » co-op marketing & partnerships | 1 | 106 |
| » computers & tech | 2 | 105 |
| » cross media | 3 | 104 |
| » demographics | 1 | 106 |
| » direct marketing | 11 | 96 |
| » don't believe the hype | 4 | 103 |
| » e-commerce | 4 | 103 |
| » email marketing | 9 | 98 |
| » Europe | 3 | 104 |
| » global | 1 | 106 |
| » I-PR & business communications | 2 | 105 |
| » instant messaging marketing | 3 | 104 |
| » legal, government & regulation | 63 | 44 |
| » major account moves | 1 | 106 |
| » major brands | 6 | 101 |
| » major players news | 25 | 82 |
| » measurement & analytics | 13 | 94 |
| » media convergence | 2 | 105 |
| » mobile marketing | 2 | 105 |
| » new and improved | 7 | 100 |
| » nonsense & parodies | 3 | 104 |
| » online ad market | 12 | 95 |
| » personalization | 9 | 98 |
| » political parties & organizations | 16 | 91 |
| » privacy | 43 | 64 |
| » publishing | 29 | 78 |
| » real estate | 1 | 106 |
| » research & stats | 16 | 91 |
| » rich media | 7 | 100 |
| » search engine marketing | 4 | 103 |
| » signs of doom | 14 | 93 |
| » signs of recovery | 3 | 104 |
| » signs of what's to come | 13 | 94 |
| » spam & anti-spam | 23 | 84 |
| » technical innovation | 12 | 95 |
| » text ads | 4 | 103 |
| » tools & software | 28 | 79 |
| » user experience | 23 | 84 |
| » viral marketing & social media | 1 | 106 |
| » worst practices | 45 | 62 |
FTC Gives GoogleClick Merger the 'Go-Ahead'
The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad [...]
Posted: Thursday, December 20th 2007
Skipping Ads a Priority for DVR Owners
Consumers buy digital video recorders both to time-shift (record for later viewing) and to skip commercials, according to new research by WPP Group's Mindshare, writes AdWeek. That finding seems to contradict broadcast networks' recent assertions that consumers' top reason was the ability to time-shift, [...]
Posted: Wednesday, December 14th 2005
TRUSTe to Create, Monitor Adware Whitelist
The likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe initiative - the Trusted Download Program, a whitelist of adware that's certified to adhere to best practices - intended to help advertisers determine where to spend their ad dollars, wri [...]
Posted: Thursday, November 17th 2005
Claria Revamps Management, Readies for Metamorphosis
Scott VanDeVeldeAs adware firm Claria morphs into a personalization and behavioral advertising firm, it has replaced president and CEO Jeff McFadden with Scott VanDeVelde, who was most recently its SVP of global sales, and it has promoted CMO Scott Eagle to executive vice president, [...]
Posted: Wednesday, August 24th 2005
Advertising Sci-Fi Becoming Reality
In a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's becoming more and more possible to target "smart ads" specifically to people who want them - for a fraction of the price of mass-market - writes Inc.com in a longish feature (via Slashdot) that paints a futuristic picture, with shades of the [...]
Posted: Monday, August 15th 2005
New Claria Service Shuns Pop-Ups
Adware maker and behavioral marketing firm Claria, a pioneer of pop-up ads, is beginning to phase out the much-derided format for ad delivery, writes the Associated Press. Claria's new ad service, PersonalWeb, [...]
Posted: Monday, August 1st 2005
WhenU Gets $15MM More in Funding
Adware firm WhenU.com said it has closed a $15 million financing deal with Trident Capital as part of a $35 million round of financing, including $20 million received in April from ABS Capital Partners, reports AdWeek. WhenU said it would use the financing for product development and day-to-day operations. Trident managin [...]
Posted: Thursday, July 7th 2005
Online Users Learn to Avoid Spyware
The vast majority of online consumers have changed their computing behavior because of the threat of spyware and viruses being downloaded onto their computers, according to a survey by the Pew Internet & American Life Project, with 9 out of 10 users saying they have made at least one change to evaid the unwanted downloading of software, InformationWeek reports.
Nearly 7 in 10 home internet users in the U.S., or [...]
Posted: Thursday, July 7th 2005
Claria Quits Collaboration with Kazaa
Behavioral marketing and adware firm Claria has severed its relationship with file-sharing service Kazaa, its controversial distribution partner, MediaPost and ClickZ report. The move comes as [...]
Posted: Monday, July 4th 2005
180solutions Pop-ups to Notify Users of Installed Adware
Adware firm 180solutions launched a campaign Monday to notify adware recipients that their computers have ad-serving software installed in them, MediaPost reports. Pop-ups will inform all of the firm's 20 million users that they have 180search Assistant or Zango Search Assistant installed and that they would receive two to three ads a day in exchange for free content. They also contain uninsta [...]
Posted: Tuesday, June 28th 2005
Making Cookies Digestible for Users
The Wall Street Journal takes its turn at laying out marketers' palliative attempts to make sure that cookies don't continue to cause computer users heartburn (via paidcontent). With a significant proportion of users misunderstanding - and deleting - cookies, marketers and publishers are scrambling, accord [...]
Posted: Friday, June 17th 2005
Spyware and Adware Penetrate, Lurk on BitTorrent Sites
Adware and spyware purveyors have discovered BitTorrent as a new distribution channel and are spreading their wares on various BitTorrent sites, CNET reports. Unlike its centralized peer-to-peer cousins Kazaa and others that are well known for adware and spyware distribution through music or video downloads, the decentralized BitTorrent has, till recently, been free of such shena [...]
Posted: Friday, June 17th 2005
Intermix to Pay $7.5 Million to Settle Spitzer Suit
Intermix issued a statement Tuesday, saying it has reached an agreement in principle with the New York State Attorney General to resolve the pending lawsuit against it. New York Attorney General Eliot Sp [...]
Posted: Wednesday, June 15th 2005
Anti-Spyware Initiative Starts with Fortune 500 Firms
The Center for Democracy and Technology has in recent weeks contacted 10 Fortune 500 businesses that have advertised with companies engaged shady dealings, including the use of spyware, reports MediaPost. The group hopes the firms will implement guidelines that encourage advertising transparency and discourage the use of spyware or adware installed without [...]
Posted: Monday, June 13th 2005
Spyware Bill Coming, Ad Tracking Still Issue
Movement is afoot to pass federal legislation against spyware, with senate hearings showing some momentum toward passing a bill this year. One of the lead senators in a recent hearing listed five principles that need to be upheld in legislation, one of which - certain to be of great concern to online ad executives - was a requirement that user information should not tr [...]
Posted: Friday, June 10th 2005
Webroot: Downloads of Adware, including Claria's, Decline
Spyware-removal firm Webroot reported that the amount of adware programs it found on consumer computers dropped in the first quarter of 2005, saying it found adware on 64 percent of computers it scanned in the first quarter, down from 73 percent from the previous quarter. AdWeek writes that firm attributed the decline to growing consumer awareness that adware often comes bundled with free software [...]
Posted: Wednesday, May 18th 2005
Ponemon Study: Spyware Stealth Confuses Consumers
Online consumers think ad-serving software is a widespread problem but generally don't understand how it works and why their computers get infected, although many admit to downloading free programs without reading end-user license agreements, according to a Ponemon Institute study, MediaPost reports. Some 84 percent of respondents said their computers have been infected with spyware in the las [...]
Posted: Tuesday, May 17th 2005
FTC Official: Proper Notice Is Key to Spyware Issue, Spitzer Done Good
Spyware in and of itself may not be illegal, but inadequate notice to users by distributors of such software may constitute deceptive advertising, Lydia Parnes, director of the Federal Trade Commission's Bureau of Consumer Protection, told a spyware conference in New York on Thursday, MediaPost reports. The comments came a day after a Senate committee [...]
Posted: Friday, May 13th 2005
Senators Hold Spyware Hearings, Urge Law
During a Senate Commerce Committee hearing Wednesday, Senators said spyware was a rising threat requiring swift congressional action, reports CNET - and ReveNews provides all the gory details. An anti-spyware bill last year [...]
Posted: Thursday, May 12th 2005
Spyware Probe Shockwaves Spreading
More online marketing firms may be in New York Attorney General Eliot Spitzer's cross-hairs after last week's spyware suit against Intermix as that investigation continues, writes the eCommerce Times. Spitzer's office declined to say which companies might be involved, but says it collected information on approximately 30 compa [...]
Posted: Wednesday, May 4th 2005