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Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space

Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008. Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm   [...]
Posted: Monday, March 16th 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

ixquick Ceases User Data Storage

Search engine/phone directory ixquick has announced it will no longer record user IP addresses in connection with their searches. In July 2007, when concerns about search engines and privacy were high, ixquick stated its commitment to purge such data within 48 hours. The average amount of time a search engine stored user information was about 18 months. Last month, Yahoo a  [...]
Posted: Wednesday, January 28th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

Industry Buzz & Snippets: 7/15/08

Ad Networks and Analytics: Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog. Online ad prices have reportedly fallen for the third consecutive month. Agencies  [...]
Posted: Tuesday, July 15th 2008

Facebook Slips into Private Stratosphere of BlackBerry Users

Despite its recent privacy burn over the Beacon, Facebook is flirting yet again with the patience of its users. The site is currently testing a system that slips links to its mobile application onto smartphones -- without the permission of users. At present, only BlackBerry customers on the T-Mobile network are affected. Spokeswoman Kara Walker for T-Mobile explained the icon is "not   [...]
Posted: Wednesday, December 26th 2007

Zango Brings 'Slider' Ad Format to Desktops

Free content provider Zango has announced the availability of a new ad format, which brings ad messages directly onto the desktops of targeted users, popping up instant-message fashion while they consume news, watch videos or play games. "Most consumers are familiar with the notification that appears when they receive a new instant message," observed SVP Rip Warendorf. "Zango’s Slider ad format enhances the visual appeal of that messaging format and gives advertisers a new  [...]
Posted: Wednesday, September 12th 2007

Facebook to Expose User Profiles to Search Engines

Facebook has announced it plans to publicize aspects of member profiles for those who are not signed into the site. The move may broaden the site's reach, as Facebook listings appear on organic searches. Members may decide whether to keep their listing private. If they do not opt out, their name and profile pictures will be available to outsiders. Information contained in the site was previously reserved for users logged into Facebook. In the next 30 days, however, Google, Y  [...]
Posted: Wednesday, September 5th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

Newsgroups Decry Promotional Paparazzi Rule at NFL

The American Society of Newspaper Editors and AP Managing Editors have written to NFL Commissioner Roger Goodell today, demanding that the league drop a rule that requires photographers to wear vests with sponsor logos, such as Canon and Reebok, while shooting games. President Gilbert Bailon of ASNE said, "It is anathema to us that our employees should be put in the position of becoming walking billboards or be viewed as troublemakers for refusing to wear advertising materials ju  [...]
Posted: Wednesday, July 25th 2007

Product Placement Let Loose in Europe

Last week in Brussels, the EU's audiovisual ministers sealed a deal to help boost the European broadcasting industry, reports Inside Branded Entertainment. The commitment aims to relax existing advertising rules in order to encourage new revenue streams. One major change to typically stringent EU law will be the freedom for product placement to appear on television.   [...]
Posted: Wednesday, May 30th 2007

360i: TV Brands Not Leveraging Digital Efforts Effectively

A new research report from search engine marketing firm 360i says TV networks are not doing as much as they could to bring awareness and use to their online properties, according to MediaPost. The report studied 35 TV network websites, 35 TV shows and 35 cable shows. Some 80 percent of networks have new media tools such as blogs, podcasts, email alerts or mobile applicatio  [...]
Posted: Wednesday, March 7th 2007

Upfront Model Comes to In-Text Ads from Vibrant

Vibrant Media has found the first company to buy sponsored in-text ads through its upfront-style system: DaimlerChrysler is the first to participate in the program and reserve keywords for the long term, reports MediaPost. The carmaker has bought keywords related to all of its brands, from Dodge to Chrysler and everything in-between, and  [...]
Posted: Monday, March 5th 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007

ESPN and DISH Sign NASCAR Ad Deal

DISH Network will appear in NASCAR-related advertising on ESPN properties under the terms of a multi-media deal signed between the sports network and the satellite provider, according to MediaWeek. The deal will have DISH Network appearing to NASCAR fans in several ways. It will sponsor the new ESPN Icon that will provide TV viewers with more information on the race in progress. A trailer  [...]
Posted: Monday, February 19th 2007

GE Recalls Past with New Marketing to Capture Imagination

General Electric is ready with the next iteration of its "One Second Theater" campaign as it seeks to reinvent its image with today's audience via new, more disruptive, engaging and interactive marketing methods, reports AdWeek. Moving beyond TV advertising, where almost all of its marketing was just four years ago, GE is creating short films for DVR viewers and online ads featuring actor Kevin Kline.   [...]
Posted: Thursday, February 15th 2007

Harris Poll: Pre-Roll Ads Perturb YouTube Users

YouTube is thinking about adding pre-roll ads to existing video clips, and the site's users say they'll think about spending less time there if the site does ad them, according to a Harris poll released Monday. Harris's research revealed that nearly 75 percent of YouTube's frequent users say they would likely visit the video-sharing site less if pre-roll ads were inserted into video clips; and amon  [...]
Posted: Tuesday, January 30th 2007

Burst Media: 6 in 10 Recall Ads in Video Content

There's much good news, and some bad, for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors. Seven out of ten respondents (69.5 percent) actively view video content on the web. Men are significantly more likely than women to do so: 76.0 percent versus 60.2 percent. And age is no barrier: those 35-44 years and 45-54 years old were as likely to view online video content as those 18-24 years old.   [...]
Posted: Tuesday, December 19th 2006

UM Studies 'Heavy' Net Users' Online Media Use

A new study from Interpublic Group's Universal McCann examines online media by "heavy" internet users - those accessing the web at least 11 times in one week - who the study estimates number nearly 100 million people. Some 80 percent of those users don't mind sponsorships, banners, buttons and sponsored search links - except when those are in an email, in which case just 48 percent of users view them favorably,   [...]
Posted: Monday, August 14th 2006