Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 5 | 6 |
| » ad selling | 3 | 8 |
| » ad targeting | 3 | 8 |
| » ad technologies & vendors | 5 | 6 |
| » advertainment | 1 | 10 |
| » agencies & ad departments | 1 | 10 |
| » alternative marketing | 6 | 5 |
| » b2b | 1 | 10 |
| » best practices | 2 | 9 |
| » biz buzz | 2 | 9 |
| » branding | 1 | 10 |
| » broadband | 1 | 10 |
| » co-op marketing & partnerships | 2 | 9 |
| » computers & tech | 1 | 10 |
| » CRM | 1 | 10 |
| » direct marketing | 2 | 9 |
| » domain names | 1 | 10 |
| » e-commerce | 3 | 8 |
| » How-to | 1 | 10 |
| » legal, government & regulation | 6 | 5 |
| » loyalty & retention | 1 | 10 |
| » major account moves | 1 | 10 |
| » major brands | 4 | 7 |
| » major players news | 6 | 5 |
| » multi-channel marketing | 1 | 10 |
| » new and improved | 1 | 10 |
| » online ad market | 3 | 8 |
| » people | 1 | 10 |
| » privacy | 2 | 9 |
| » research & stats | 1 | 10 |
| » rich media | 1 | 10 |
| » signs of doom | 4 | 7 |
| » signs of what's to come | 3 | 8 |
| » technical innovation | 1 | 10 |
| » text ads | 1 | 10 |
| » tools & software | 4 | 7 |
| » top stories | 2 | 9 |
| » user experience | 2 | 9 |
| » worst practices | 8 | 3 |
- Showing 1 - 11 of 11
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Overstock Deserts, Amazon Sues, New York State
Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state.
Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates, [...]
Posted: Friday, May 16th 2008
How To: Deploying and Managing Effective Online Lead-Gen Campaigns
Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads.
Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for [...]
Posted: Wednesday, April 9th 2008
Study: Adware Ads Marketers' Fault, Not Intermediaries'
Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study.
Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof [...]
Posted: Thursday, August 10th 2006
Warner Bros., 180solutions in Controversial Partnership
Controversial adware firm 180solutions's Zango.com site has been offering streams of two Warner Bros online-only shows - the (appropriately named) soap opera "Deception" and animated show "Medical Island" - and will soon offer a third show, reports MediaPost. Visitors can view the shows only if they agree to download pop-up ad-serving software, which serves [...]
Posted: Thursday, May 11th 2006
'Spyware Warriors' Discuss Digital Underbelly
The dynamic duo that helped uncover a possible Mideast cyber-terror connection, in a podcast focusing on "botnets" talks about a new breed of web criminal threatening ecommerce. Wayne Porter and Chris Boyd, whose job is to spend their days i [...]
Posted: Monday, April 17th 2006
Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed
New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies [...]
Posted: Thursday, April 13th 2006
DirectRevenue Settles Class Action, to Pay $300,000
Spyware/adware firm DirectRevenue is in the process of reaching a final agreement on landmark terms to settle a March 2005 class action suit brought against it, writes Jeff Molander at ThoughtShapers.com. The case of Sotelo v. Direct Revenue Friday received the preliminary approval of Federal Judge Virginia Kendall of the Northern District of Illinois in Chicago. The company and class representative Steph [...]
Posted: Wednesday, March 15th 2006
LinkShare Award Nixed on Spyware Accusations
MediaPost: LinkShare Bestows, Then Revokes, Award For Second Time In A Row
For a second time, LinkShare took back a "Titanium Award" granted for the largest affiliate sales increases, and for the second time it is because the company first chosen as winner was accused of being a spyware concern. TheDesktopShopper.com won the quarterly $15,000 prize, but lost it when other affiliates complained. The firm is owned by Sunny Vie [...]
Posted: Tuesday, October 5th 2004
180 Solutions Accused of Affiliate Hijacking
MediaPost: Spyware Researcher Issues Critical Report
MediaPost reports on a graduate student's research into potentially shady affiliate practices of 180 solutions, an adware firm. By throwing up double pop-ups and invisible pop-ups, Benjamin Edelman alleged that 180 Solutions effectively credited itself with responsibility for sales that really were the product of other companies' efforts. If true, Edelman's research would [...]
Posted: Tuesday, July 13th 2004
Microsoft Office to Add Adware Features
Press Release: Microsoft Office System Connects Desktop Programs With Amazon.com
Joining established applications advertising players such as Gator and WhenU, Microsoft is allowing Amazon.com to promote its online bookstore through its Microsoft Office applications.
Users will be able to purchase books without opening a browser - for instance, a book mentioned in a bibliography - using the Research Services features of Office tha [...]
Posted: Tuesday, October 7th 2003
- Showing 1 - 11 of 11