Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	22	30
» ad pricing	4	48
» ad selling	13	39
» ad targeting	11	41
» ad technologies & vendors	20	32
» advertainment	1	51
» affiliate marketing	1	51
» agencies & ad departments	1	51
» alternative marketing	4	48
» automotive	1	51
» best practices	5	47
» biz buzz	1	51
» branding	7	45
» broadband	3	49
» campaigns & creatives of note	2	50
» case studies	1	51
» co-op marketing & partnerships	1	51
» computers & tech	1	51
» cross media	5	47
» demographics	3	49
» direct marketing	9	43
» e-commerce	2	50
» email marketing	11	41
» entertainment	2	50
» Europe	2	50
» global	1	51
» instant messaging marketing	2	50
» legal, government & regulation	5	47
» major brands	2	50
» major players news	7	45
» measurement & analytics	9	43
» media convergence	5	47
» minorities	1	51
» mobile marketing	1	51
» multi-channel marketing	3	49
» online ad market	16	36
» pearls of wisdom	1	51
» people	1	51
» personalization	2	50
» political parties & organizations	2	50
» privacy	8	44
» promotions	1	51
» publishing	11	41
» rich media	11	41
» search engine marketing	3	49
» signs of doom	4	48
» signs of recovery	1	51
» signs of what's to come	8	44
» spam & anti-spam	5	47
» technical innovation	2	50
» text ads	3	49
» tools & software	5	47
» top stories	15	37
» user experience	14	38
» weblog marketing	1	51
» women	1	51
» worst practices	13	39
» Youth	2	50

Most Users Peeved by Internet Ads

While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread acros  [...]
Posted: Thursday, July 23rd 2009

Nielsen to Measure Internet Viewing by TV Ratings Sample

This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner. Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen   [...]
Posted: Wednesday, April 29th 2009

3 in 5 Web Users Think Sites Track Their Behavior

The vast majority of US web surfers are concerned about the privacy of their information online. And though there is significant concern among all ages, levels of concern are higher among older Americans, according to a study from Burst Media. The survey, undertaken to understand how privacy concerns affect the internet experience and perceptions of advertising, found  [...]
Posted: Monday, March 9th 2009

Industry Buzz & Snippets: 7/15/08

Ad Networks and Analytics: Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog. Online ad prices have reportedly fallen for the third consecutive month. Agencies  [...]
Posted: Tuesday, July 15th 2008

Spam Still a Problem; 'Finance' Tops Spammers' Favorite Topics

Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports. For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam filter. Some results follow: UK residents are most likely to receive sex spam, and emails from Nigerian nobles in "dire straits." The most popular offers were financial: usually solicitat  [...]
Posted: Wednesday, July 2nd 2008

Consumers Like Each Others' Email; Daily Marketing Messages, Not So Much

A study from online firm Habeus shows consumers primarily connect with one another by using email, reports MediaPost. Email is expected to remain an oft-used communication tool, despite the rise of social networks like Facebook, which lets them pass messages to each other in other ways. 67 percent of respondents said they prefer email today, and 65 percent claim they will proba  [...]
Posted: Friday, May 23rd 2008

'Permission Email' Appreciated, but a Good Chunk Ends up Junked

58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago), but only 77 percent of invited email successfully make it to the inbox, according to (pdf) an email study by Harris Interactive (with Merkle) and   [...]
Posted: Thursday, April 24th 2008

Platform Type Proves Crucial to Interactive Ad Success

Consumer attitudes toward a brand changes with exposure to interactive ads. The platform for those ads also plays a part, according to a study by 2CV for interactive firm Weapon 7, reports Advertising Age. The study measured consumer opinions and levels of enjoyment for different ads and media platforms. The group exposed to interactive ads demonstrated higher brand engagement, held stronger opinions and   [...]
Posted: Wednesday, February 20th 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

Presidential Candidates Get Personal via Email in September

As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests. According to ClickZ, the campaign emails are getting casual, often employing "Re:" and "Fw:" in the subject line as if the message was sent from a friend. And making contributions often won donors some face time with the candidate: From a chance to   [...]
Posted: Tuesday, October 9th 2007

Elaph Editor: Saudi Conservatives Block Critical Online News

The managing editor of Elaph says Saudi Arabia  is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail. Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo  [...]
Posted: Wednesday, July 11th 2007

Jupiter: Marketers Use Social Networks to Break through Static

A new report from JupiterResearch shows that social networks are increasingly attractive to marketers looking for a way to break through the media clutter, according to ClickZ. Some 48 percent of brand marketers plan to use social marketing tactics in the next year, compared with 38 percent who did so last year,   [...]
Posted: Wednesday, March 14th 2007

Harris Poll: Pre-Roll Ads Perturb YouTube Users

YouTube is thinking about adding pre-roll ads to existing video clips, and the site's users say they'll think about spending less time there if the site does ad them, according to a Harris poll released Monday. Harris's research revealed that nearly 75 percent of YouTube's frequent users say they would likely visit the video-sharing site less if pre-roll ads were inserted into video clips; and amon  [...]
Posted: Tuesday, January 30th 2007

Burst Media: 6 in 10 Recall Ads in Video Content

There's much good news, and some bad, for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors. Seven out of ten respondents (69.5 percent) actively view video content on the web. Men are significantly more likely than women to do so: 76.0 percent versus 60.2 percent. And age is no barrier: those 35-44 years and 45-54 years old were as likely to view online video content as those 18-24 years old.   [...]
Posted: Tuesday, December 19th 2006

Sites Use Pop-Ups, Skew Visitor Numbers

In late May, Nielsen/NetRatings, sharply cut its previously reported statistics for the financial website Entrepreneur.com to 2 million unique visitors in April, from 7.6 million. In the case of millions of surfers, Entrepreneur.com visited them - and not the other way around - by way of pop-up ads, writes the New York Times.  [...]
Posted: Tuesday, December 12th 2006

UM Studies 'Heavy' Net Users' Online Media Use

A new study from Interpublic Group's Universal McCann examines online media by "heavy" internet users - those accessing the web at least 11 times in one week - who the study estimates number nearly 100 million people. Some 80 percent of those users don't mind sponsorships, banners, buttons and sponsored search links - except when those are in an email, in which case just 48 percent of users view them favorably,   [...]
Posted: Monday, August 14th 2006

Study: Adware Ads Marketers' Fault, Not Intermediaries'

Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study. Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof  [...]
Posted: Thursday, August 10th 2006

Email Addresses Found for 12 Percent on Snail Mail Lists

Email appending services provider FreshAddress says it's possible to find email addresses for 5-12 percent of customer names on various offline mailing lists, writes MediaPost. For its study, FreshAddress examined 100 million customer records. For commercial email senders, email addresses were found for 12 percent of individuals and 16 percent of households; there was a  [...]
Posted: Wednesday, April 19th 2006

NAA Breaks $50MM Ad Campaign to Reach Advertisers

The Newspaper Association of America has launched a $50 million ad campaign - which broke today, with retro-looking ads running in 700 daily newspapers and in trade magazines, as well as online versions (which are somewhat intrusive and distracting) - with the tagline, "Newspaper advertising, a destination, not a distraction," reports the New York Daily News. Confronted with declining circulation and market share, the N  [...]
Posted: Monday, March 20th 2006

Advertising.com Survey: Branding, Rich Media In; Pop-ups Out

Advertising.com's third annual survey of interactive publishers has found that publishers expect increased spending for online branding from advertisers; increased support for video, rich media and behavioral targeting; and continued growth for large creative formats. Publishers expect web-based direct-response advertisers to account for the largest share of online ad spend (58.5 percent), but they anticipate more than 32 percent will come from more traditional, brand-focused advertisers, up fro  [...]
Posted: Wednesday, March 8th 2006