Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 8 | 24 |
| » ad pricing | 2 | 30 |
| » ad selling | 4 | 28 |
| » ad targeting | 8 | 24 |
| » ad technologies & vendors | 15 | 17 |
| » advertainment | 1 | 31 |
| » agencies & ad departments | 1 | 31 |
| » alternative marketing | 1 | 31 |
| » Asia/Pacific | 1 | 31 |
| » b2b | 1 | 31 |
| » best practices | 6 | 26 |
| » biz buzz | 11 | 21 |
| » branding | 5 | 27 |
| » broadband | 1 | 31 |
| » campaigns & creatives of note | 2 | 30 |
| » co-op marketing & partnerships | 4 | 28 |
| » computers & tech | 1 | 31 |
| » demographics | 1 | 31 |
| » direct marketing | 1 | 31 |
| » domain names | 6 | 26 |
| » don't believe the hype | 1 | 31 |
| » e-commerce | 2 | 30 |
| » email marketing | 1 | 31 |
| » entertainment | 1 | 31 |
| » Europe | 1 | 31 |
| » events | 1 | 31 |
| » I-PR & business communications | 2 | 30 |
| » legal, government & regulation | 12 | 20 |
| » loyalty & retention | 1 | 31 |
| » major account moves | 1 | 31 |
| » major brands | 12 | 20 |
| » major players news | 13 | 19 |
| » measurement & analytics | 3 | 29 |
| » media convergence | 2 | 30 |
| » mobile marketing | 1 | 31 |
| » multi-channel marketing | 1 | 31 |
| » new and improved | 3 | 29 |
| » online ad market | 15 | 17 |
| » people | 3 | 29 |
| » personalization | 3 | 29 |
| » political parties & organizations | 2 | 30 |
| » privacy | 15 | 17 |
| » publishing | 4 | 28 |
| » research & stats | 3 | 29 |
| » rich media | 6 | 26 |
| » signs of doom | 3 | 29 |
| » signs of what's to come | 10 | 22 |
| » spam & anti-spam | 3 | 29 |
| » technical innovation | 1 | 31 |
| » telecom | 1 | 31 |
| » text ads | 4 | 28 |
| » tools & software | 4 | 28 |
| » top stories | 4 | 28 |
| » user experience | 7 | 25 |
| » viral marketing & social media | 2 | 30 |
| » worst practices | 7 | 25 |
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
Google Toys with Behavioral Advertising, Keeps Users Apprised
Today Google will unveil revised privacy measures that give users more control over behavioral targeting.
When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost.
The pro [...]
Posted: Wednesday, March 11th 2009
ixquick Ceases User Data Storage
Search engine/phone directory ixquick has announced it will no longer record user IP addresses in connection with their searches.
In July 2007, when concerns about search engines and privacy were high, ixquick stated its commitment to purge such data within 48 hours. The average amount of time a search engine stored user information was about 18 months.
Last month, Yahoo a [...]
Posted: Wednesday, January 28th 2009
Industry Unites to Salvage Battered Behavioral Ad Market
A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising.
Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic [...]
Posted: Tuesday, January 13th 2009
China Knuckles Down Harder on 'Vulgar' Web Content
China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters.
The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results.
Google took significant flak from American users when in 2006 it [...]
Posted: Monday, January 12th 2009
Yahoo Stores User Data for 90 Days, Max
With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy.
According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy."
Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou [...]
Posted: Wednesday, December 17th 2008
Google Reduces Length of Time it Stores User Search Data
To appease European privacy advocates, Google reduced the length of time it stores personally-identifiable search data.
Instead of 18 months, query information will only be stored for nine, reports the Associated Press. Google introduced the 18-month limit last year.
"With the new policy [...] we will anonymize the IP addresses on our server logs [...]
Posted: Tuesday, September 9th 2008
ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans
The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google.
ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner [...]
Posted: Monday, September 8th 2008
User Consent: Just an Afterthought to Behavioral Tracking
Letters released by the House Energy and Commerce Committee reveal that many internet and broadband companies use targeted-ad technology without clearly informing users.
The largest online ad firm of all, Google, said it tracks web-surfing behavior across affiliate sites. And this isn't the first such outing: two months ago, The New York Times [...]
Posted: Tuesday, August 12th 2008
Industry Buzz & Snippets: 7/15/08
Ad Networks and Analytics:
Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog.
Online ad prices have reportedly fallen for the third consecutive month.
Agencies [...]
Posted: Tuesday, July 15th 2008
Ask Puts Promotional Guns Behind Privacy Policy
Ask.com wrote an open letter to privacy advocates and the California Attorney General's office, toting a more prominent "Privacy" link on its website.
From the letter:
As of today, Ask.com has added a [prominently placed] direct link to our privacy policy ... right on our homepage. It is only one of four non-search related weblinks ... We’ve also made sure that the "Priv [...]
Posted: Thursday, June 19th 2008
Trademark Use on AdWords is an Infringement, Court Rules
Late last year, Storus Corp sued Aroa for use of a trademarked term, "smart money clips," in AdWords ad copy.
The United States District Court for the Northern District of California has just ruled in Storus' favor (PDF), setting a precedent for future instances of supposed trademark violation in AdWords copy.
In defense of its violation, Aroa argued the use of the word "smart" in the phrase "smart money clips" is l [...]
Posted: Tuesday, April 1st 2008
Eager to Obscure Your Search Activities? You Only Need Ask
Ask.com has developed a feature that permits users to delete the data stored on their search queries.
The offering is positioned as an effort to protect personal privacy.
Web surfers can access the feature through a link marked AskEraser, which will appear on the homepage and on search results pages. The feature can be turned on or off.
When on, AskEraser deletes search queries and related information linked to a user's cookies. This means Ask.com will not store any searc [...]
Posted: Tuesday, December 11th 2007
IAB Forms Research Advisory Board for Audience Measurement Guidelines
The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site.
Toward completion of the guidelines, the IAB has established the Research Advisory Board.
The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options. [...]
Posted: Tuesday, September 18th 2007
Google to Take High Road on Internet Privacy Issues
Today Google will attempt to take a moral tack on the internet piracy debate, demanding that new international laws be passed to protect personal information.
Early this year EU officials conducted a privacy probe, concerned about how long Google keeps users' personal information. A compromise [...]
Posted: Friday, September 14th 2007
24/7 Plugs Behavioral Targeting into Global Web Alliance
ClickZ reports that 24/7 Real Media has begun targeting dynamic display ads based on keyword queries and landing page visits from search engines.
The method, dubbed "search retargeting," is the process of aggregating search data in order to serve display ads - across 24/7's Global Web Alliance network, for example, which includes 950 sites or more.
The process differs from "ad retargeting," which util [...]
Posted: Wednesday, September 12th 2007
Facebook to Expose User Profiles to Search Engines
Facebook has announced it plans to publicize aspects of member profiles for those who are not signed into the site. The move may broaden the site's reach, as Facebook listings appear on organic searches.
Members may decide whether to keep their listing private. If they do not opt out, their name and profile pictures will be available to outsiders.
Information contained in the site was previously reserved for users logged into Facebook. In the next 30 days, however, Google, Y [...]
Posted: Wednesday, September 5th 2007
Advertising.com Survey: Branding, Rich Media In; Pop-ups Out
Advertising.com's third annual survey of interactive publishers has found that publishers expect increased spending for online branding from advertisers; increased support for video, rich media and behavioral targeting; and continued growth for large creative formats. Publishers expect web-based direct-response advertisers to account for the largest share of online ad spend (58.5 percent), but they anticipate more than 32 percent will come from more traditional, brand-focused advertisers, up fro [...]
Posted: Wednesday, March 8th 2006
Google AdSense Tests Rich Media
Google's AdSense has recruited some publishers for a limited beta test of rich media, including interstitials, expanding ads and floating ads, writes JenSense, according to which campaigns are likely to be site-targeted rather than contextual. The post surmises that rich media firms such as Fastclick and PointRoll are probably not pleased at the prospect of having to compete with Google if it were to offer the new for [...]
Posted: Friday, January 27th 2006