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Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

FTC Makes Sears Destroy Web Tracking Data

The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users. Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10. The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10  [...]
Posted: Friday, September 11th 2009

Most Users Peeved by Internet Ads

While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread acros  [...]
Posted: Thursday, July 23rd 2009

Gmail Adds 'Unsubscribe' Option to Select Marketing Messages

Now users on Gmail can divide themselves from unsolicited and unwanted marketing emails with ease. When users mark certain emails as "Spam," a window will appear asking if they would like to unsubscribe from all future instances of messages from the sender: "We'll send a request to the sender that your email address be removed from  [...]
Posted: Wednesday, July 22nd 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

Google, CVS Provide Online Access to Prescription Drug History

Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts. Google Health allows users to import their medical records from over a dozen pharmacies, medical centers, and health insurance providers, which means they can review their records and stay updated on their health status. As part of the new service, more than 100 mi  [...]
Posted: Tuesday, April 7th 2009

Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space

Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008. Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm   [...]
Posted: Monday, March 16th 2009

3 in 5 Web Users Think Sites Track Their Behavior

The vast majority of US web surfers are concerned about the privacy of their information online. And though there is significant concern among all ages, levels of concern are higher among older Americans, according to a study from Burst Media. The survey, undertaken to understand how privacy concerns affect the internet experience and perceptions of advertising, found  [...]
Posted: Monday, March 9th 2009

Search Engines Sign Off on New Behavioral Ad Guidelines

The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf). Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I  [...]
Posted: Wednesday, March 4th 2009

AdAdvisor: Ads Determined by Consumer, Not Content

At the OMMA Behavioral conference last week, consumer data firm TARGUSinfo launched AdAdvisor, a predictive ad service that matches site visitors to ads most relevant to them. AdAdvisor weds the online and offline data TARGUSinfo has gathered in 15 years -- including material from customer loyalty programs and call centers, and point-of-purchase material. The past several years witnessed the company transition to lead verification for online services. "We have about 300 clie  [...]
Posted: Monday, March 2nd 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

Industry Unites to Salvage Battered Behavioral Ad Market

A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising. Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic  [...]
Posted: Tuesday, January 13th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

Twitter Finally Draws Attention from the Spammer Community

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the most widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you...", followed by a link to a webpage. After clicking on the link, victims are presented with a false Twitter login page. Usernames and passwords entered on the page become vehicles for spammers to distribute sim  [...]
Posted: Tuesday, January 6th 2009

Website Rating System Hits Obama Administration's Table

Andy Burnham, the United Kingdom's minister of culture, says the country is contemplating the use of a rating system for websites. Like existing rating systems for films, American TV shows and video games, the online variant represents an attempt to prepare users for potentially provocative content and protect children from potentially harmful of offensive material. The results may be far-reaching. Burnham says the government will work with the Obama administration to draft "international   [...]
Posted: Monday, December 29th 2008