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ValueClick Adds Digital Video Ads To Its Offerings

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an  [...]
Posted: Friday, May 11th 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Malls Take a Step Back from Cell Phone Tracking

Two malls in California and Virginia had planned to use this holiday season to track visitors via the cell phone devices. The tech vendor for the project, a UK-based company called Path Intelligence, has deployed this technology in retail centers in Australia and the UK without much backlash, according to its CEO Sharon Biggar (  [...]
Posted: Tuesday, November 29th 2011

Closing Bell: The fuss over Apple and Google | Amazon's fail whale moment

Apple and Google: What? You're Upset We're Monitoring Your Movements? News that Apple devices have been capturing users movements and saving them on the devices - for years - continues to reverberate. The Wall Street Journal reported this morning that Google follows similar practices. Well. The blogsphere gets to continue its field day on the subject. Google   [...]
Posted: Friday, April 22nd 2011

Mobile Ad Formats That Do Work

As marketers experiment with elaborate new mobile ad formats that, once the novelty has worn off, may or may not alienate users because they hog screen size, it would bode them well to remember that there are other less intrusive formats that are equally as engaging. Beyond Mobile Coupons Marketers need to reconsider the medium and take into account how personal these devices  [...]
Posted: Wednesday, August 11th 2010

Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

FTC Makes Sears Destroy Web Tracking Data

The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users. Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10. The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10  [...]
Posted: Friday, September 11th 2009

Coalition Demands Stringent Controls on Data Collection for Ads

Congress has received multiple demands from a coalition of privacy groups and consumer advocates to limit companies' ability to track online users and serve targeted advertising. In letters sent to members of the House Commerce Committee on Tuesday, the group wrote, "Today, information from consumers is collected, compiled, and sold secretly, all done without reasonable safeguards." The organizations involved in sending the pleas included the Center for Digital Democracy, Electronic Frontier   [...]
Posted: Wednesday, September 2nd 2009

F.C.C. Weighs New Handset Rules For Wireless Carriers

While most people think the F.C.C. only deals with regulatory issues surrounding radio and TV, it's purview actually covers matters of wire, satellite and cable. Until now, it hasn't considered direct control of a particular device like handsets. That could change as they set their sights on the cell phone industry, specifically: Wireless carriers and the exclusive deals they make with handset makers, d  [...]
Posted: Tuesday, August 11th 2009

Most Users Peeved by Internet Ads

While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread acros  [...]
Posted: Thursday, July 23rd 2009

Gmail Adds 'Unsubscribe' Option to Select Marketing Messages

Now users on Gmail can divide themselves from unsolicited and unwanted marketing emails with ease. When users mark certain emails as "Spam," a window will appear asking if they would like to unsubscribe from all future instances of messages from the sender: "We'll send a request to the sender that your email address be removed from  [...]
Posted: Wednesday, July 22nd 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009