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Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Malls Take a Step Back from Cell Phone Tracking

Two malls in California and Virginia had planned to use this holiday season to track visitors via the cell phone devices. The tech vendor for the project, a UK-based company called Path Intelligence, has deployed this technology in retail centers in Australia and the UK without much backlash, according to its CEO Sharon Biggar (  [...]
Posted: Tuesday, November 29th 2011

Closing Bell: The fuss over Apple and Google | Amazon's fail whale moment

Apple and Google: What? You're Upset We're Monitoring Your Movements? News that Apple devices have been capturing users movements and saving them on the devices - for years - continues to reverberate. The Wall Street Journal reported this morning that Google follows similar practices. Well. The blogsphere gets to continue its field day on the subject. Google   [...]
Posted: Friday, April 22nd 2011

Mobile Ad Formats That Do Work

As marketers experiment with elaborate new mobile ad formats that, once the novelty has worn off, may or may not alienate users because they hog screen size, it would bode them well to remember that there are other less intrusive formats that are equally as engaging. Beyond Mobile Coupons Marketers need to reconsider the medium and take into account how personal these devices  [...]
Posted: Wednesday, August 11th 2010

Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Coalition Demands Stringent Controls on Data Collection for Ads

Congress has received multiple demands from a coalition of privacy groups and consumer advocates to limit companies' ability to track online users and serve targeted advertising. In letters sent to members of the House Commerce Committee on Tuesday, the group wrote, "Today, information from consumers is collected, compiled, and sold secretly, all done without reasonable safeguards." The organizations involved in sending the pleas included the Center for Digital Democracy, Electronic Frontier   [...]
Posted: Wednesday, September 2nd 2009

F.C.C. Weighs New Handset Rules For Wireless Carriers

While most people think the F.C.C. only deals with regulatory issues surrounding radio and TV, it's purview actually covers matters of wire, satellite and cable. Until now, it hasn't considered direct control of a particular device like handsets. That could change as they set their sights on the cell phone industry, specifically: Wireless carriers and the exclusive deals they make with handset makers, d  [...]
Posted: Tuesday, August 11th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

Google, CVS Provide Online Access to Prescription Drug History

Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts. Google Health allows users to import their medical records from over a dozen pharmacies, medical centers, and health insurance providers, which means they can review their records and stay updated on their health status. As part of the new service, more than 100 mi  [...]
Posted: Tuesday, April 7th 2009

Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space

Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008. Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm   [...]
Posted: Monday, March 16th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

In Australia, Facebook Serves Lien Notices

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents -- in this case, a lien notice -- after he failed, via email and at home, to reach a married couple in default. Lawyer Mark McCormack, representing a lender whose loan the couple failed to honor, had his request approved on Friday -- after which their Facebook profiles were willfully withdrawn from public view,   [...]
Posted: Wednesday, December 17th 2008

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]
Posted: Friday, December 12th 2008