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ValueClick Adds Digital Video Ads To Its Offerings

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an  [...]
Posted: Friday, May 11th 2012

Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google

Streaming Media: Netflix CEO Calls Out Comcast on Net Neutrality Business Strategies: ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events Privacy:   [...]
Posted: Monday, April 16th 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Malls Take a Step Back from Cell Phone Tracking

Two malls in California and Virginia had planned to use this holiday season to track visitors via the cell phone devices. The tech vendor for the project, a UK-based company called Path Intelligence, has deployed this technology in retail centers in Australia and the UK without much backlash, according to its CEO Sharon Biggar (  [...]
Posted: Tuesday, November 29th 2011

Closing Bell: The fuss over Apple and Google | Amazon's fail whale moment

Apple and Google: What? You're Upset We're Monitoring Your Movements? News that Apple devices have been capturing users movements and saving them on the devices - for years - continues to reverberate. The Wall Street Journal reported this morning that Google follows similar practices. Well. The blogsphere gets to continue its field day on the subject. Google   [...]
Posted: Friday, April 22nd 2011

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

Coalition Demands Stringent Controls on Data Collection for Ads

Congress has received multiple demands from a coalition of privacy groups and consumer advocates to limit companies' ability to track online users and serve targeted advertising. In letters sent to members of the House Commerce Committee on Tuesday, the group wrote, "Today, information from consumers is collected, compiled, and sold secretly, all done without reasonable safeguards." The organizations involved in sending the pleas included the Center for Digital Democracy, Electronic Frontier   [...]
Posted: Wednesday, September 2nd 2009

F.C.C. Weighs New Handset Rules For Wireless Carriers

While most people think the F.C.C. only deals with regulatory issues surrounding radio and TV, it's purview actually covers matters of wire, satellite and cable. Until now, it hasn't considered direct control of a particular device like handsets. That could change as they set their sights on the cell phone industry, specifically: Wireless carriers and the exclusive deals they make with handset makers, d  [...]
Posted: Tuesday, August 11th 2009

Gmail Adds 'Unsubscribe' Option to Select Marketing Messages

Now users on Gmail can divide themselves from unsolicited and unwanted marketing emails with ease. When users mark certain emails as "Spam," a window will appear asking if they would like to unsubscribe from all future instances of messages from the sender: "We'll send a request to the sender that your email address be removed from  [...]
Posted: Wednesday, July 22nd 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

ShortTail Tests Interstitial Video Ad Format

ShortTail Media will launch a beta test this summer of Digital 30 (D30) - a full-page, interstitial placement, through which 15- and 30-second TV spots can be incorporated between web pages -- as they load, for example. In a speech at the Interactive Advertising Bureau's annual meeting in February, David Payne, ShortTail's CEO (and former head of CNN.com), advocated a new app  [...]
Posted: Monday, May 11th 2009

Nielsen to Measure Internet Viewing by TV Ratings Sample

This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner. Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen   [...]
Posted: Wednesday, April 29th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

W3i Renews Partnership with Yahoo

W3i, a Sartell, Minnesota-based company that delivers integrated desktop and browser marketing services, yesterday announced a global partnership with Yahoo. In 2004, W3i began offering key services like the Yahoo Toolbar, sponsored search, and contextual advertising services to W3i’s estimated 16.5 million monthly visitors. A company release confirmed W3i is renewing this distribution deal. W3i launched in 2000 as Freeze.com and changed i  [...]
Posted: Friday, April 10th 2009