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ValueClick Adds Digital Video Ads To Its Offerings

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an  [...]
Posted: Friday, May 11th 2012

Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google

Streaming Media: Netflix CEO Calls Out Comcast on Net Neutrality Business Strategies: ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events Privacy:   [...]
Posted: Monday, April 16th 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Malls Take a Step Back from Cell Phone Tracking

Two malls in California and Virginia had planned to use this holiday season to track visitors via the cell phone devices. The tech vendor for the project, a UK-based company called Path Intelligence, has deployed this technology in retail centers in Australia and the UK without much backlash, according to its CEO Sharon Biggar (  [...]
Posted: Tuesday, November 29th 2011

Closing Bell: The fuss over Apple and Google | Amazon's fail whale moment

Apple and Google: What? You're Upset We're Monitoring Your Movements? News that Apple devices have been capturing users movements and saving them on the devices - for years - continues to reverberate. The Wall Street Journal reported this morning that Google follows similar practices. Well. The blogsphere gets to continue its field day on the subject. Google   [...]
Posted: Friday, April 22nd 2011

Mobile Ad Formats That Do Work

As marketers experiment with elaborate new mobile ad formats that, once the novelty has worn off, may or may not alienate users because they hog screen size, it would bode them well to remember that there are other less intrusive formats that are equally as engaging. Beyond Mobile Coupons Marketers need to reconsider the medium and take into account how personal these devices  [...]
Posted: Wednesday, August 11th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

FTC Makes Sears Destroy Web Tracking Data

The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users. Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10. The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10  [...]
Posted: Friday, September 11th 2009

F.C.C. Weighs New Handset Rules For Wireless Carriers

While most people think the F.C.C. only deals with regulatory issues surrounding radio and TV, it's purview actually covers matters of wire, satellite and cable. Until now, it hasn't considered direct control of a particular device like handsets. That could change as they set their sights on the cell phone industry, specifically: Wireless carriers and the exclusive deals they make with handset makers, d  [...]
Posted: Tuesday, August 11th 2009

Most Users Peeved by Internet Ads

While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread acros  [...]
Posted: Thursday, July 23rd 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Nielsen to Measure Internet Viewing by TV Ratings Sample

This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner. Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen   [...]
Posted: Wednesday, April 29th 2009

W3i Renews Partnership with Yahoo

W3i, a Sartell, Minnesota-based company that delivers integrated desktop and browser marketing services, yesterday announced a global partnership with Yahoo. In 2004, W3i began offering key services like the Yahoo Toolbar, sponsored search, and contextual advertising services to W3i’s estimated 16.5 million monthly visitors. A company release confirmed W3i is renewing this distribution deal. W3i launched in 2000 as Freeze.com and changed i  [...]
Posted: Friday, April 10th 2009

Spam Spectre On The Rise

Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown. The report from Postini, which provides e-mail security to 15 million users of Google's enterprise services, states spam is growing faster than ever, with spammers diversifyi  [...]
Posted: Wednesday, April 1st 2009