Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	93	86
» ad pricing	11	168
» ad selling	51	128
» ad targeting	49	130
» ad technologies & vendors	62	117
» advertainment	11	168
» agencies & ad departments	20	159
» alternative marketing	44	135
» Asia/Pacific	4	175
» automotive	2	177
» b2b	9	170
» best practices	25	154
» biz buzz	79	100
» branding	21	158
» broadband	7	172
» campaigns & creatives of note	8	171
» case studies	6	173
» co-op marketing & partnerships	28	151
» computers & tech	5	174
» consumer packaged goods	7	172
» CRM	4	175
» cross media	9	170
» demographics	6	173
» direct marketing	40	139
» domain names	20	159
» don't believe the hype	2	177
» e-commerce	82	97
» email marketing	23	156
» entertainment	15	164
» Europe	13	166
» events	3	176
» finance	9	170
» global	2	177
» healthcare	1	178
» How-to	1	178
» I-PR & business communications	2	177
» instant messaging marketing	1	178
» intrusive formats	11	168
» Latin America	1	178
» legal, government & regulation	28	151
» loyalty & retention	10	169
» major account moves	8	171
» major brands	33	146
» major players news	84	95
» measurement & analytics	16	163
» media convergence	15	164
» minorities	1	178
» mobile marketing	7	172
» multi-channel marketing	16	163
» new and improved	18	161
» online ad market	58	121
» pearls of wisdom	4	175
» people	7	172
» personalization	3	176
» political parties & organizations	5	174
» privacy	9	170
» promotions	7	172
» publishing	39	140
» real estate	1	178
» research & stats	30	149
» rich media	8	171
» search engine marketing	58	121
» Segmentation & Markets	1	178
» signs of doom	9	170
» signs of recovery	3	176
» signs of what's to come	41	138
» small business	7	172
» spam & anti-spam	7	172
» syndication & RSS	3	176
» technical innovation	12	167
» telecom	1	178
» text ads	31	148
» tools & software	34	145
» top stories	42	137
» travel	2	177
» user experience	16	163
» viral marketing & social media	6	173
» weblog marketing	14	165
» women	1	178
» Youth	1	178

Panda Targets Thin Affiliates

Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content--is particularly in Google's sites right now, SEW says. Some markers to watch for, it advises: Any site with many visitors that   [...]
Posted: Monday, December 12th 2011

Do’s and Don’ts for Affiliate Marketers

There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil authoring and publishing service has introduced an affiliate marketing program for community sites or blogs focused on authoring and publishing;  Guard Dog has  [...]
Posted: Wednesday, March 3rd 2010

Newly Funded VigLink Promises Boost for Affiliates

VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr  [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

iPhone Brings Bounty to Pandora

Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone. According to CTO Tom Conrad (via TechCrunch), users now buy about a mi  [...]
Posted: Monday, May 11th 2009

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]
Posted: Monday, April 6th 2009

Google Tests Ads on iPhone Apps

VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory. The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases,   [...]
Posted: Wednesday, March 18th 2009

MSFT Heaps Multimedia Ad Offerings Under Single Umbrella

Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook. The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit  [...]
Posted: Tuesday, February 24th 2009

Oodle Raises Funding to Realize Dream of 'Social Classifieds'

Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures. The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook. According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio  [...]
Posted: Wednesday, February 11th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Google's Ad Server Market Share at 57%

Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.   [...]
Posted: Wednesday, January 7th 2009

Clear Channel, MovieTickets.com Liaise to Target Radio Sites

Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner. The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner. Ticket buyers that search for movies and show times at Clear Channe  [...]
Posted: Monday, December 15th 2008