Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 93 | 78 |
| » ad pricing | 11 | 160 |
| » ad selling | 51 | 120 |
| » ad targeting | 49 | 122 |
| » ad technologies & vendors | 62 | 109 |
| » advertainment | 11 | 160 |
| » agencies & ad departments | 20 | 151 |
| » Asia/Pacific | 4 | 167 |
| » automotive | 2 | 169 |
| » b2b | 9 | 162 |
| » best practices | 25 | 146 |
| » biz buzz | 79 | 92 |
| » branding | 21 | 150 |
| » broadband | 7 | 164 |
| » campaigns & creatives of note | 8 | 163 |
| » case studies | 6 | 165 |
| » co-op marketing & partnerships | 28 | 143 |
| » computers & tech | 5 | 166 |
| » consumer packaged goods | 7 | 164 |
| » CRM | 4 | 167 |
| » cross media | 9 | 162 |
| » demographics | 6 | 165 |
| » direct marketing | 40 | 131 |
| » domain names | 20 | 151 |
| » don't believe the hype | 2 | 169 |
| » e-commerce | 82 | 89 |
| » email marketing | 23 | 148 |
| » entertainment | 15 | 156 |
| » Europe | 13 | 158 |
| » events | 3 | 168 |
| » finance | 9 | 162 |
| » global | 2 | 169 |
| » healthcare | 1 | 170 |
| » How-to | 1 | 170 |
| » I-PR & business communications | 2 | 169 |
| » instant messaging marketing | 1 | 170 |
| » intrusive formats | 11 | 160 |
| » Latin America | 1 | 170 |
| » legal, government & regulation | 28 | 143 |
| » loyalty & retention | 10 | 161 |
| » major account moves | 8 | 163 |
| » major brands | 33 | 138 |
| » major players news | 84 | 87 |
| » measurement & analytics | 16 | 155 |
| » media convergence | 15 | 156 |
| » minorities | 1 | 170 |
| » mobile marketing | 7 | 164 |
| » multi-channel marketing | 16 | 155 |
| » new and improved | 18 | 153 |
| » online ad market | 58 | 113 |
| » pearls of wisdom | 4 | 167 |
| » people | 7 | 164 |
| » personalization | 3 | 168 |
| » political parties & organizations | 5 | 166 |
| » privacy | 9 | 162 |
| » promotions | 7 | 164 |
| » publishing | 39 | 132 |
| » real estate | 1 | 170 |
| » research & stats | 30 | 141 |
| » rich media | 8 | 163 |
| » search engine marketing | 58 | 113 |
| » Segmentation & Markets | 1 | 170 |
| » signs of doom | 9 | 162 |
| » signs of recovery | 3 | 168 |
| » signs of what's to come | 41 | 130 |
| » small business | 7 | 164 |
| » spam & anti-spam | 7 | 164 |
| » syndication & RSS | 3 | 168 |
| » technical innovation | 12 | 159 |
| » telecom | 1 | 170 |
| » text ads | 31 | 140 |
| » tools & software | 34 | 137 |
| » top stories | 42 | 129 |
| » travel | 2 | 169 |
| » user experience | 16 | 155 |
| » viral marketing & social media | 6 | 165 |
| » weblog marketing | 14 | 157 |
| » women | 1 | 170 |
| » worst practices | 36 | 135 |
| » Youth | 1 | 170 |
Panda Targets Thin Affiliates
Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content--is particularly in Google's sites right now, SEW says.
Some markers to watch for, it advises:
Any site with many visitors that [...]
Posted: Monday, December 12th 2011
Do’s and Don’ts for Affiliate Marketers
There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil authoring and publishing service has introduced an affiliate marketing program for community sites or blogs focused on authoring and publishing;Â Guard Dog has [...]
Posted: Wednesday, March 3rd 2010
Newly Funded VigLink Promises Boost for Affiliates
VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Affiliates Ratchet Up Tech, Analytics
Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals.
The tools - which incorporate more stepped-up technology and measurement than the industry uses now -Â should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Millennials Fuel 19% Jump in Loyalty-Program Participation
Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).
[...]
Posted: Friday, July 10th 2009
April's Top Ad Networks: Platform-A, Yahoo Lead Pack
AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts.
Platfor [...]
Posted: Friday, May 22nd 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
Google Tests Ads on iPhone Apps
VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory.
The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases, [...]
Posted: Wednesday, March 18th 2009
MSFT Heaps Multimedia Ad Offerings Under Single Umbrella
Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook.
The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit [...]
Posted: Tuesday, February 24th 2009
Google's Ad Server Market Share at 57%
Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.
[...]
Posted: Wednesday, January 7th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
BlueKai Auctions Anonymous Online Shopper Data
A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today.
BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities.
"Intent data" on BlueKai's market includes search queries for aut [...]
Posted: Monday, September 15th 2008
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
Demandbase Raises $8M, Launches Streaming Lead-Gen App
Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated.
Demandbase will use the funding to expand its offerings, which seek to carve a contemporary niche for lead generation practices. Two new services will also be announced today:
Demandbase Stream, a downloadable web app that enables marketers t [...]
Posted: Monday, August 25th 2008