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Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Odwalla Facebook Marketing Campaign Plays Off Musical Fest

Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway. Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor  [...]
Posted: Wednesday, March 31st 2010

SocNets, Oscars Bisect in Many, Varied Ways

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television. Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s  [...]
Posted: Monday, March 8th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

Olympic Viewers Multitask Online

Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users. Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer  [...]
Posted: Thursday, February 25th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Grammy Awards Turn Social to Promote Upcoming Show

The GRAMMY Awards is launching an integrated online ad campaign that will focus on real time postings by fans on such sites as YouTube, Twitter, Flickr and Facebook. Called "We're All Fans" the campaign is to promote its upcoming 52nd show, airing live CBS Jan. 31, 8 - 11:30 p.m. ET/PT. The We'  [...]
Posted: Wednesday, January 13th 2010

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

Good News for Headbangers: New Access to Live Online Concerts

A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -  have been introduced this month by a host of providers. Social Media Streaming The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real  [...]
Posted: Wednesday, November 25th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

GameStop Starts Big Shift to Digital

In a long-awaited move that represents an incremental step toward digital distribution, GameStop is readying plans to let its customers purchase digital upgrades to video games. Though the move will initially cover just upgrades that can be downloaded from the chain's retail outlets, it is an important step toward new-generation online gaming opportunities at a time when the industry is struggling to establish an online distribution model. GameStop will start testing the program early next   [...]
Posted: Monday, November 16th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

ABC Opens Online TV to Advertiser Commentary

ABC.com is introducing a new feature that will enable viewers who stream online TV shows to attach comments to specific scenes, and then share their commentary with friends on Facebook.The tool, called "ABC Social: Episode Commentary," debuted Saturday, Nov. 7 during the premiere of the sci-fi thriller "V," and also includes notes from show producers, actors - and advertisers. ABC's new platform comes as marketers are looking for new   [...]
Posted: Monday, November 9th 2009

Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]
Posted: Thursday, November 5th 2009

Vevo Music Gets A&T Ad Nod; Could Be Next Hulu

Vevo, an online music video service expected to launch later this year, has landed AT&T as an advertiser, both companies have announced. According to Rio Caraeff, president and CEO of Vevo, and Chris Schembri, AT&T's VP of media services, AT&T will provide financial support to the music servic  [...]
Posted: Wednesday, October 28th 2009