Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	50	3
» ad selling	42	11
» ad targeting	36	17
» ad technologies & vendors	35	18
» advertainment	3	50
» affiliate marketing	2	51
» agencies & ad departments	7	46
» alternative marketing	8	45
» Asia/Pacific	1	52
» automotive	3	50
» b2b	1	52
» best practices	7	46
» biz buzz	9	44
» branding	12	41
» broadband	11	42
» campaigns & creatives of note	6	47
» case studies	1	52
» co-op marketing & partnerships	4	49
» computers & tech	1	52
» cross media	6	47
» demographics	3	50
» direct marketing	3	50
» domain names	2	51
» don't believe the hype	2	51
» e-commerce	7	46
» email marketing	3	50
» entertainment	5	48
» Europe	3	50
» finance	2	51
» healthcare	1	52
» instant messaging marketing	1	52
» interviews	1	52
» intrusive formats	8	45
» Latin America	1	52
» legal, government & regulation	6	47
» loyalty & retention	2	51
» major brands	13	40
» major players news	21	32
» measurement & analytics	7	46
» media convergence	5	48
» mobile marketing	6	47
» multi-channel marketing	1	52
» new and improved	11	42
» online ad market	22	31
» pearls of wisdom	2	51
» people	4	49
» personalization	2	51
» privacy	3	50
» promotions	1	52
» publishing	22	31
» research & stats	9	44
» rich media	5	48
» search engine marketing	9	44
» signs of doom	5	48
» signs of recovery	3	50
» signs of what's to come	18	35
» small business	1	52
» Spanish-speaking	1	52
» syndication & RSS	2	51
» technical innovation	5	48
» telecom	1	52
» text ads	10	43
» tools & software	21	32
» top stories	15	38
» viral marketing & social media	4	49
» weblog marketing	1	52
» women	1	52
» worst practices	5	48
» Youth	2	51

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

What iAd Won't Do For Marketers

For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario). Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example  [...]
Posted: Friday, April 9th 2010

Developers Create New Opps for iPad Advertisers

Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost. Product placement of this type could include ads in animation, video clips and mini games,   [...]
Posted: Thursday, April 8th 2010

4 Missing iPad Features Marketers Won't Like - And One They Will

Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing. For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend. That said, there   [...]
Posted: Monday, April 5th 2010

CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash

CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal. Allowing for streaming video directly on the iPad allows users to bypass  [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years

Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate.  But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s  [...]
Posted: Friday, March 12th 2010

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

CellySpace, AFP Serve Ad-Supported Mobile News

Licensed content from Agence France-Press (AFP) is now available to sites that publish content for mobile readers -- the result of a liaison with mobile tech firm Skycore. Beginning today, news and magazine producers can purchase AFP news stories in Multimedia Messaging Service (MMS) format via Skycore's Cellyspace platform. Clients may select levels of frequency, time of day, and amount of new content in each MMS. The service also offers ad-support and sponsored feed options. Publishers c  [...]
Posted: Thursday, August 14th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

Industry Buzz and Snippets: 12/4/07

Facebook: Coke is setting the record straight, saying it's impossible for it to have halted its involvement with Facebook's Beacon system because the company never joined in the first place. Federated Media   [...]
Posted: Tuesday, December 4th 2007

Sony to Tie Ad Rates to Dynamic Gaming Audience

Sony is embarking on a plan to charge advertisers more during peak video-game playing periods, reports Adweek. The new system tracks current player volume and charges advertisers more for the dynamic ads being displayed in the game at that time. Rates go down when fewer players are online. The new ad payment system is being tested in the new game Pain, where players fly past d  [...]
Posted: Monday, December 3rd 2007

Like TV's Ad Model? Good, 'Cause it's Coming to Online Video

As online video matures, the buying and selling of ads alongside it increasingly resembles the old television model, reports Mediaweek. One of the biggest changes amongst high-profile sites is the adoption of a model based on impressions delivered, along with guarantees a goal will be reached. ABC and MSNBC have switched to that model from a flat-fee model that was more indi  [...]
Posted: Tuesday, November 20th 2007

Microsoft Aspires to Win Top Dog in Web Advertising

Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports. The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars. Using what it calls the "10, 20, 30, 40" plan, Microsof  [...]
Posted: Monday, November 19th 2007

To Boost Profits, MySpace Ponders Commercial Potential of Members

To make the site more profitable, News Corp execs may allow MySpace members to post ads on the site and conduct transactions with one another. The site currently profits from ad sales and also takes a percentage of music sales conducted on the site via iTunes and Snocap and has seen a $10 million pr  [...]
Posted: Tuesday, August 28th 2007