Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 127 | 127 |
| » ad pricing | 6 | 248 |
| » ad selling | 54 | 200 |
| » ad targeting | 81 | 173 |
| » ad technologies & vendors | 57 | 197 |
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| » b2b | 3 | 251 |
| » best practices | 24 | 230 |
| » Beyond Marketing | 1 | 253 |
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| » branding | 72 | 182 |
| » broadband | 63 | 191 |
| » campaigns & creatives of note | 64 | 190 |
| » case studies | 6 | 248 |
| » co-op marketing & partnerships | 55 | 199 |
| » computers & tech | 39 | 215 |
| » consumer packaged goods | 16 | 238 |
| » demographics | 36 | 218 |
| » direct marketing | 19 | 235 |
| » domain names | 15 | 239 |
| » don't believe the hype | 6 | 248 |
| » e-commerce | 34 | 220 |
| » email marketing | 7 | 247 |
| » entertainment | 137 | 117 |
| » Europe | 14 | 240 |
| » events | 7 | 247 |
| » finance | 5 | 249 |
| » global | 2 | 252 |
| » healthcare | 6 | 248 |
| » How-to | 2 | 252 |
| » I-PR & business communications | 2 | 252 |
| » instant messaging marketing | 10 | 244 |
| » interviews | 1 | 253 |
| » intrusive formats | 2 | 252 |
| » legal, government & regulation | 18 | 236 |
| » loyalty & retention | 22 | 232 |
| » major account moves | 9 | 245 |
| » major brands | 106 | 148 |
| » major players news | 96 | 158 |
| » measurement & analytics | 15 | 239 |
| » media convergence | 125 | 129 |
| » mobile marketing | 64 | 190 |
| » multi-channel marketing | 27 | 227 |
| » new and improved | 47 | 207 |
| » nonsense & parodies | 2 | 252 |
| » online ad market | 69 | 185 |
| » pearls of wisdom | 3 | 251 |
| » people | 19 | 235 |
| » personalization | 28 | 226 |
| » political parties & organizations | 4 | 250 |
| » privacy | 2 | 252 |
| » promotions | 14 | 240 |
| » publishing | 73 | 181 |
| » real estate | 1 | 253 |
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| » rich media | 49 | 205 |
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| » seniors | 1 | 253 |
| » signs of doom | 8 | 246 |
| » signs of what's to come | 120 | 134 |
| » small business | 2 | 252 |
| » Spanish-speaking | 2 | 252 |
| » syndication & RSS | 19 | 235 |
| » technical innovation | 39 | 215 |
| » telecom | 7 | 247 |
| » text ads | 15 | 239 |
| » tools & software | 65 | 189 |
| » top stories | 4 | 250 |
| » travel | 7 | 247 |
| » viral marketing & social media | 39 | 215 |
| » weblog marketing | 13 | 241 |
| » women | 12 | 242 |
| » worst practices | 9 | 245 |
| » Youth | 31 | 223 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
Repurposing GIFs for Email Marketing
Marketers leery of the pitfalls of video email marketing can get the best of both worlds by repurposing a Web 1.0 technology: GIFs - or Graphics Interchange Format - as a substitute, according to Jordan Lane, at Email Responsibly, a website managed by Experian CheetahMail.
It is a stable alternative for a format that, while promising, is still in early days with [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Online Video Will Turn Cold Calls to Dinosaurs
As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and training functions at many businesses, according to a recent blog post by Wistia ( [...]
Posted: Thursday, December 3rd 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Good News for Headbangers: New Access to Live Online Concerts
A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -Â have been introduced this month by a host of providers.
Social Media Streaming
The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Content Trumps Community, Communications Online
In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities. Â
The latest figures come from a six-year analy [...]
Posted: Wednesday, September 23rd 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009