Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 376 | 385 |
| » ad pricing | 22 | 739 |
| » ad selling | 166 | 595 |
| » ad targeting | 369 | 392 |
| » ad technologies & vendors | 255 | 506 |
| » advertainment | 147 | 614 |
| » Advertising | 1 | 760 |
| » affiliate marketing | 8 | 753 |
| » agencies & ad departments | 53 | 708 |
| » alternative marketing | 179 | 582 |
| » Asia/Pacific | 12 | 749 |
| » automotive | 4 | 757 |
| » b2b | 11 | 750 |
| » best practices | 113 | 648 |
| » Big Picture | 1 | 760 |
| » biz buzz | 218 | 543 |
| » branding | 179 | 582 |
| » broadband | 105 | 656 |
| » campaigns & creatives of note | 136 | 625 |
| » case studies | 12 | 749 |
| » co-op marketing & partnerships | 75 | 686 |
| » computers & tech | 41 | 720 |
| » consumer packaged goods | 19 | 742 |
| » CRM | 6 | 755 |
| » cross media | 69 | 692 |
| » demographics | 95 | 666 |
| » direct marketing | 19 | 742 |
| » domain names | 160 | 601 |
| » don't believe the hype | 28 | 733 |
| » e-commerce | 128 | 633 |
| » email marketing | 35 | 726 |
| » entertainment | 211 | 550 |
| » Europe | 25 | 736 |
| » events | 8 | 753 |
| » finance | 9 | 752 |
| » global | 10 | 751 |
| » healthcare | 12 | 749 |
| » How-to | 6 | 755 |
| » I-PR & business communications | 5 | 756 |
| » instant messaging marketing | 13 | 748 |
| » interviews | 2 | 759 |
| » intrusive formats | 54 | 707 |
| » Latin America | 1 | 760 |
| » legal, government & regulation | 66 | 695 |
| » loyalty & retention | 96 | 665 |
| » major account moves | 12 | 749 |
| » major brands | 225 | 536 |
| » major players news | 243 | 518 |
| » measurement & analytics | 60 | 701 |
| » media convergence | 98 | 663 |
| » minorities | 8 | 753 |
| » mobile marketing | 69 | 692 |
| » multi-channel marketing | 32 | 729 |
| » new and improved | 109 | 652 |
| » pearls of wisdom | 34 | 727 |
| » people | 61 | 700 |
| » personalization | 54 | 707 |
| » political parties & organizations | 15 | 746 |
| » privacy | 60 | 701 |
| » promotions | 20 | 741 |
| » publishing | 156 | 605 |
| » real estate | 5 | 756 |
| » research & stats | 223 | 538 |
| » rich media | 143 | 618 |
| » search engine marketing | 115 | 646 |
| » seniors | 11 | 750 |
| » sex sells | 3 | 758 |
| » signs of doom | 32 | 729 |
| » signs of recovery | 12 | 749 |
| » signs of what's to come | 291 | 470 |
| » small business | 11 | 750 |
| » spam & anti-spam | 19 | 742 |
| » Spanish-speaking | 4 | 757 |
| » subscribe to marketingwonk daily | 1 | 760 |
| » syndication & RSS | 57 | 704 |
| » technical innovation | 68 | 693 |
| » telecom | 9 | 752 |
| » text ads | 88 | 673 |
| » tools & software | 177 | 584 |
| » top stories | 25 | 736 |
| » travel | 9 | 752 |
| » Verticals & Sector | 1 | 760 |
| » viral marketing & social media | 129 | 632 |
| » weblog marketing | 47 | 714 |
| » women | 32 | 729 |
| » worst practices | 39 | 722 |
| » Youth | 91 | 670 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Top Industry News for 9-23-10: Facebook puts up friends for sale
Social Media:
Facebook friends for sale as advertising seeks clicking cliques.
Facebook said to be working on phones with INQ for AT&T.
LinkedIn to [...]
Posted: Thursday, September 23rd 2010
Hotmail Adopts New Engagement Metrics
Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions. According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user behavior in decision-making about inbox placement. This analysis, he writes in a blog post, overrides the global spam filter's decision. In short, the same e-mail might end up in the jun [...]
Posted: Wednesday, September 1st 2010
Gmail May Be Calling Marketers...Along with One Million Other Subscribers
Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.
The service lets Gmail account holders to make voice calls to any traditional phone number from their Gmail account once they have installed of a voice and video [...]
Posted: Friday, August 27th 2010