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New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]
Posted: Wednesday, July 13th 2011

Will Data Fuel the Next Generation of Recommendation Engines?

Two new start ups are developing recommendation engines that focus on relevant data - a gushing hose of it - instead of relying solely on algorithms. If they unfold as their advocates believe, they could step up functionality in this particular tech genre. One is Matcha.TV, highlighted by Lost Remote, now in private beta.  "The key for soci  [...]
Posted: Thursday, June 9th 2011

New Volkswagen Ad Uses AR to Test Drive New Safety Features

 An ad campaign that Volkswagen has been running in Norway points to the next iteration of augmented realty and its use by advertisers. It is based on a new iPhone app that illustrates how its technologies can work in a simulated road test. After downloading the app, available in the Norwegian app store, users hold their device above a VW ad in the magazine or newspaper that has a road printed on i  [...]
Posted: Monday, March 14th 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

What a Twitter Shortener Could Mean for Marketers

Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users. For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts  [...]
Posted: Thursday, September 2nd 2010

Users-generated Videos Drive Weather Channel Visits

iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since then as well.  The introduction of the feature, which is powered by KickApps Corp. was part of the Weather Channel's recently launched redesign to make the site more en  [...]
Posted: Wednesday, September 1st 2010

CBL Joins Ranks of Geo-retail App Providers

Most geo-location applications have been for outdoor use because they were the low-hanging fruit: simply put, GPS devices and satellites made it very easy to design these applications. Now, though, geo-location is targeting indoor use, led in no small part by shopping center companies that want to bring more traffic to their malls. CBL & Associates Properties is the latest example, partnering with mallMerl  [...]
Posted: Monday, August 30th 2010

Gmail May Be Calling Marketers...Along with One Million Other Subscribers

Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service. The service lets Gmail account holders to make voice calls to any traditional phone number from their Gmail account once they have installed of a voice and video  [...]
Posted: Friday, August 27th 2010

Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts

Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group's new retail center in Los Angeles. There, on display, are experimental digital technologies that can target shoppers as they browse store aisles. These include interactive dressing room mirrors, kiosks from which customer service representatives can be accessed and shopping carts equipped with digital scanners that offer personalized discounts (  [...]
Posted: Thursday, August 26th 2010

First Real-time Search, Now Real-time Sentiment. But Does It Work?

Real-time search is just now coming into its own as can be seen with Google's upgrades Thursday - giving SEO marketers another tech development to incorporate into their strategies. The industry is giving them little breathing space, though, with the advent of the next big "real-time" development: sentiment tracking. Increasingly firms are applying analytics to judge and keep track of the popularity or success of a new film, say, or product. One example is ESPN, which plans to use Viralheatâ  [...]
Posted: Thursday, August 26th 2010

Consumer Reports Warns Against Smartphone Payments

The flurry of smartphone payment offerings under development have caught the attention of Consumers Union, the non-profit publisher of Consumer Reports. Its verdict, as of now: while the mobile payment technologies may be convenient and fun, they are not necessarily safe.  At the very least, says Michelle Jun, staff attorney for Consumers Union, the mobile payment systems   [...]
Posted: Wednesday, August 25th 2010

Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It

The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times). It is a tricky, multi-layere  [...]
Posted: Tuesday, August 24th 2010

Bank of America to Test Smartphone Payment System

Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters). Customers would then "bump" or wave their phones with or at the point-of-sale devices i  [...]
Posted: Friday, August 20th 2010

AR Continues to Make Inroads in Magazine Publishing

German magazine Sueddeutsche Zeitung’s 33rd issue uses augmented reality throughout the book, giving users new multimedia content that can be accessed by a smartphone. AR provider Metaio says SZ, the magazine supplement of Germany's top newspaper, is the first publication to make an entire issue available with mobile augmented reality. (via  [...]
Posted: Thursday, August 19th 2010

4 Surprising Things You Can't Trust Online

By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities. Third Party Certificate Authorities Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie  [...]
Posted: Tuesday, August 17th 2010

What Google Search Will Look Like When Android Rules the Market?

Android is making surprising gains in the smartphone market, according to the latest Gartner statistics: in Q2 the platform overtook Apple's iPhone OS to become the third-most-popular OS in the world. In the U.S, it also overtook RIM's OS to become the No. 1 smartphone OS in this region. Its recipe for growth? A non-exclusive strategy, many different communication service providers, several different device manufacturers, and a stead  [...]
Posted: Monday, August 16th 2010

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

Marketing Data RoundUp: Hackers eye smartphones, social media, and Acrobat Reader

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Hackers Eye Smartphones, Social Media and Acrobat Reader Smartphones, social media and Adobe's Acrobat Reader will be among the top vectors hackers will try next, predicts SonicWALL. Already reputation management via social networking and th  [...]
Posted: Tuesday, August 10th 2010

How Big a Boost Will iPhone 4, HTML5 Give Video E-Mail Marketing?

Video e-mail marketing may receive a boost from new developments, namely the growing force of HTML5 and the recent launch of the iPhone 4. However, there are challenges that have to be addressed before these dual trends can provide as much of a wallop as some marketers hope. Certainly the demand on the part of marketers is there: a recent survey from GetResponse E-mail Marketing of SMB marketers   [...]
Posted: Friday, August 6th 2010

Best Buy's New App Counts Shoppers With No Check In

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards shoppers when they enter the store - without them having to check in. Best Buy plans to introduce it in sever  [...]
Posted: Friday, August 6th 2010