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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]
Posted: Monday, May 3rd 2010

3D's everwhere: in a newspaper, games, on the desktop

3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to   [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]
Posted: Wednesday, March 24th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Is Apple Killing Geo-targeted Ads?

Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset. The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. (  [...]
Posted: Friday, February 5th 2010

Consumer Groups Call for 'TV Everywhere' Investigation

The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming. The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l  [...]
Posted: Tuesday, January 5th 2010

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]
Posted: Friday, November 20th 2009

comScore Puts Page-Load Time Under Microscope

Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports. The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi  [...]
Posted: Tuesday, November 17th 2009

Paranormal WOM Creates Viral Role Model

The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film. 'Demand It' While some of the movie's buzz was organic; much of it wa  [...]
Posted: Monday, November 16th 2009

Search Giants Gift Wi-Fi to Holiday Travelers

Earlier this week, Google announced  that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season. The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre  [...]
Posted: Friday, November 13th 2009

American Eagle Wants '15 Seconds of Fame'

More retailers are using out-of-home (OOH) digital technology to publish customers' accounts of their shopping or service experience, and American Eagle Outfitters (AE)  is one of the most recent - and perhaps the most elaborate - examples to date. OOH screens promise to figure prominently in the retailer's launch of its flagship store in New York's Times Square on Nov. 19. As part of the camp  [...]
Posted: Monday, November 9th 2009

ABC Opens Online TV to Advertiser Commentary

ABC.com is introducing a new feature that will enable viewers who stream online TV shows to attach comments to specific scenes, and then share their commentary with friends on Facebook.The tool, called "ABC Social: Episode Commentary," debuted Saturday, Nov. 7 during the premiere of the sci-fi thriller "V," and also includes notes from show producers, actors - and advertisers. ABC's new platform comes as marketers are looking for new   [...]
Posted: Monday, November 9th 2009

Advertisers Love Facebook Tweaks; Users Not So Much

Facebook recently made some modifications to its home page that are undeniably more advertiser-friendly; ads are now much more prominent on the site and enable brands to expand their reach across the network. Not surprisingly, many Facebook users are less than enthusiastic about the changes. As has also been the case after most major Facebook redesigns, various groups, including one with more than 1.2 million members called "  [...]
Posted: Tuesday, October 27th 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009