Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 75 | 130 |
| » ad pricing | 15 | 190 |
| » ad selling | 53 | 152 |
| » ad targeting | 68 | 137 |
| » ad technologies & vendors | 46 | 159 |
| » advertainment | 3 | 202 |
| » affiliate marketing | 3 | 202 |
| » agencies & ad departments | 25 | 180 |
| » alternative marketing | 22 | 183 |
| » Asia/Pacific | 3 | 202 |
| » automotive | 4 | 201 |
| » b2b | 3 | 202 |
| » best practices | 29 | 176 |
| » biz buzz | 32 | 173 |
| » branding | 10 | 195 |
| » broadband | 20 | 185 |
| » campaigns & creatives of note | 12 | 193 |
| » case studies | 4 | 201 |
| » computers & tech | 18 | 187 |
| » consumer packaged goods | 3 | 202 |
| » CRM | 1 | 204 |
| » cross media | 4 | 201 |
| » demographics | 10 | 195 |
| » direct marketing | 34 | 171 |
| » don't believe the hype | 3 | 202 |
| » e-commerce | 51 | 154 |
| » email marketing | 19 | 186 |
| » entertainment | 12 | 193 |
| » Europe | 6 | 199 |
| » finance | 1 | 204 |
| » global | 5 | 200 |
| » I-PR & business communications | 2 | 203 |
| » instant messaging marketing | 6 | 199 |
| » interviews | 3 | 202 |
| » intrusive formats | 23 | 182 |
| » Latin America | 1 | 204 |
| » legal, government & regulation | 30 | 175 |
| » loyalty & retention | 7 | 198 |
| » major brands | 20 | 185 |
| » major players news | 83 | 122 |
| » measurement & analytics | 30 | 175 |
| » media convergence | 14 | 191 |
| » minorities | 2 | 203 |
| » mobile marketing | 4 | 201 |
| » multi-channel marketing | 4 | 201 |
| » new and improved | 33 | 172 |
| » nonsense & parodies | 2 | 203 |
| » online ad market | 25 | 180 |
| » pearls of wisdom | 9 | 196 |
| » people | 6 | 199 |
| » personalization | 25 | 180 |
| » political parties & organizations | 14 | 191 |
| » privacy | 30 | 175 |
| » promotions | 6 | 199 |
| » publishing | 75 | 130 |
| » research & stats | 66 | 139 |
| » rich media | 19 | 186 |
| » search engine marketing | 53 | 152 |
| » sex sells | 1 | 204 |
| » signs of doom | 14 | 191 |
| » signs of recovery | 6 | 199 |
| » signs of what's to come | 52 | 153 |
| » small business | 3 | 202 |
| » spam & anti-spam | 7 | 198 |
| » syndication & RSS | 6 | 199 |
| » technical innovation | 38 | 167 |
| » telecom | 5 | 200 |
| » text ads | 24 | 181 |
| » tools & software | 63 | 142 |
| » viral marketing & social media | 8 | 197 |
| » weblog marketing | 4 | 201 |
| » women | 3 | 202 |
| » worst practices | 31 | 174 |
| » Youth | 1 | 204 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
CA Fires Ignite Sparks Under Citizen Journalists
The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor [...]
Posted: Friday, October 26th 2007
Leaked Documents Confirm MySpace News Coming
The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes.
The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the [...]
Posted: Wednesday, March 14th 2007
Soapbox, Microsoft's YouTube Rival, Enters Public Beta
Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September.
Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats, [...]
Posted: Friday, February 16th 2007
Yahoo Courting Sponsors for Social Media Sites
Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.
This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to [...]
Posted: Monday, November 13th 2006
Yahoo Bringing Instant Messaging to Email
Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger.
With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac [...]
Posted: Friday, November 10th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
Online Shoppers Not Too Worried about Security
Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work.
Some 88 percent said [...]
Posted: Tuesday, January 17th 2006
Google Launches Mobile Personalized Homepage
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Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
MLK Site Gives Taste of Discrimination
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DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of [...]
Posted: Monday, January 16th 2006
Consumers: For VOD, We'd Rather See Ads than Pay
Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point [...]
Posted: Thursday, January 12th 2006
Holiday Shoppers Less Satisfied with Online Retailers
Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend. [...]
Posted: Wednesday, January 11th 2006
A Day of Rest Even for E-Commerce
One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je [...]
Posted: Tuesday, January 10th 2006
Consumers Don't Always Get What They Want from Emailers
What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive "unscheduled offers" from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and [...]
Posted: Monday, January 9th 2006
NSA, White House Give Cookies to Visitors
First the National Security Agency, and now the While House have been caught illegally tracking U.S. citizens' and others' online movements - but the latest revelations have little to do with domestic spying under the guise of national security measures, and more to do with the web sites of the NSA and White house placing cookie, apparently inadvertently, on the hard drives of those who visit them. Red Herring [...]
Posted: Friday, December 30th 2005
FTC Says CAN-SPAM Works Well
In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) said the law is indispensable in the war on spam but subsequent anti-spam measures must be technological, writes ClickZ. FTC officials summarized the report's findings during a press conference, during which they also discussed enforcement initiatives undertaken together with Canada and those with some southern states. However, only 2 [...]
Posted: Wednesday, December 21st 2005
Yah.oo.licio.us: Yahoo Plucks Tasty Morsel del.icio.us
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Yahoo has bought del.icio.us, which allows users to bookmark, save and share content [...]
Posted: Monday, December 12th 2005
'Yahoo Answers' Part Search, Part Forum, Part Wiki
Yahoo on Thursday released, in beta, Yahoo Answers, a service that lets registered users post and [...]
Posted: Friday, December 9th 2005