Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 334 | 483 |
| » ad pricing | 9 | 808 |
| » ad selling | 58 | 759 |
| » ad targeting | 196 | 621 |
| » ad technologies & vendors | 94 | 723 |
| » advertainment | 46 | 771 |
| » Advertising | 2 | 815 |
| » affiliate marketing | 1 | 816 |
| » agencies & ad departments | 35 | 782 |
| » alternative marketing | 106 | 711 |
| » Asia/Pacific | 22 | 795 |
| » automotive | 26 | 791 |
| » b2b | 9 | 808 |
| » best practices | 120 | 697 |
| » Beyond Marketing | 1 | 816 |
| » Big Picture | 1 | 816 |
| » biz buzz | 58 | 759 |
| » branding | 105 | 712 |
| » broadband | 109 | 708 |
| » campaigns & creatives of note | 49 | 768 |
| » case studies | 16 | 801 |
| » co-op marketing & partnerships | 10 | 807 |
| » computers & tech | 84 | 733 |
| » consumer packaged goods | 24 | 793 |
| » CRM | 11 | 806 |
| » cross media | 61 | 756 |
| » demographics | 190 | 627 |
| » direct marketing | 111 | 706 |
| » domain names | 41 | 776 |
| » don't believe the hype | 27 | 790 |
| » e-commerce | 202 | 615 |
| » email marketing | 46 | 771 |
| » entertainment | 181 | 636 |
| » Europe | 49 | 768 |
| » events | 4 | 813 |
| » finance | 25 | 792 |
| » global | 18 | 799 |
| » healthcare | 17 | 800 |
| » How-to | 1 | 816 |
| » I-PR & business communications | 8 | 809 |
| » instant messaging marketing | 15 | 802 |
| » interviews | 2 | 815 |
| » intrusive formats | 14 | 803 |
| » Latin America | 4 | 813 |
| » legal, government & regulation | 31 | 786 |
| » loyalty & retention | 69 | 748 |
| » major account moves | 2 | 815 |
| » major brands | 95 | 722 |
| » major players news | 113 | 704 |
| » measurement & analytics | 106 | 711 |
| » media convergence | 91 | 726 |
| » minorities | 20 | 797 |
| » mobile marketing | 116 | 701 |
| » multi-channel marketing | 30 | 787 |
| » new and improved | 28 | 789 |
| » online ad market | 223 | 594 |
| » pearls of wisdom | 53 | 764 |
| » people | 40 | 777 |
| » personalization | 42 | 775 |
| » political parties & organizations | 14 | 803 |
| » privacy | 43 | 774 |
| » promotions | 11 | 806 |
| » publishing | 168 | 649 |
| » real estate | 5 | 812 |
| » rich media | 75 | 742 |
| » Sales | 1 | 816 |
| » search engine marketing | 95 | 722 |
| » seniors | 17 | 800 |
| » sex sells | 1 | 816 |
| » signs of doom | 42 | 775 |
| » signs of recovery | 11 | 806 |
| » signs of what's to come | 233 | 584 |
| » small business | 12 | 805 |
| » spam & anti-spam | 17 | 800 |
| » Spanish-speaking | 14 | 803 |
| » subscribe to marketingwonk daily | 1 | 816 |
| » syndication & RSS | 8 | 809 |
| » technical innovation | 42 | 775 |
| » telecom | 39 | 778 |
| » text ads | 44 | 773 |
| » tools & software | 157 | 660 |
| » top stories | 65 | 752 |
| » travel | 19 | 798 |
| » Verticals & Sector | 1 | 816 |
| » viral marketing & social media | 96 | 721 |
| » weblog marketing | 37 | 780 |
| » women | 38 | 779 |
| » worst practices | 51 | 766 |
| » Youth | 63 | 754 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
The Fastest Browser/Website of Them All
Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this:
Page speed is, without a doubt, an [...]
Posted: Tuesday, August 9th 2011
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
Hotel Industry Pushes Back Hard Against Negative Reviews
The hotel industry has not taken lightly the explosion of social media and online review sites, at least when the resulting comments reflect unfavorably upon their services. Push back has come in the form of aggressive monitoring of such comments, followed by a campaign to either get the comments removed or to have the user retract them.
More lately these efforts have stepped up in the UK court system, with the possibility of them being repeated in the US - especially as efforts to secure fe [...]
Posted: Tuesday, October 26th 2010
Marketing Data RoundUp: Marketers like to use video for education
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Marketers Use Video to Educate
Marketers use video for educational purposes, according to a new study from King Fish Media, Hubspot and Junta 42. It found [...]
Posted: Tuesday, August 24th 2010
Online Ads Making Their Way into Xbox 360, Digital Books
Online ads are making their way onto unexpected digital platforms such as game consoles and digital books, with the possibility of changing the way these products are sponsored and consumed.
One example is Microsoft, which is selling interactive ads on the home screen of its Xbox 360 gaming console for the first time (via the Australian).
The [...]
Posted: Monday, August 23rd 2010
Bank of America to Test Smartphone Payment System
Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters).
Customers would then "bump" or wave their phones with or at the point-of-sale devices i [...]
Posted: Friday, August 20th 2010
Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits
Mobile Marketing:
Apple still gets 55% of mobile ad hits.
Hulu serving three times as many video ads as YouTube.
Report says Apple to launch 7-inch iPad by Christmas.
Social Media: [...]
Posted: Wednesday, August 18th 2010
Marketing Data RoundUp: Hackers eye smartphones, social media, and Acrobat Reader
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Hackers Eye Smartphones, Social Media and Acrobat Reader
Smartphones, social media and Adobe's Acrobat Reader will be among the top vectors hackers will try next, predicts SonicWALL. Already reputation management via social networking and th [...]
Posted: Tuesday, August 10th 2010
Target, Best Buy to Advertise in iPhone Apps
Target and Best Buy are among the first major brands to advertise in Apple's iAds on the iPhone, iTouch and iPad. Eager to engage consumers as the iPad ads have done, these new generation of iAds will be more entertaining than the typical banner or search mobile ad - as well as give consumers the chance to buy from it, according to the Star Tribune.
A mock-up of [...]
Posted: Monday, August 9th 2010