Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	23	24
» ad pricing	1	46
» ad selling	6	41
» ad targeting	16	31
» ad technologies & vendors	14	33
» advertainment	1	46
» agencies & ad departments	1	46
» alternative marketing	11	36
» b2b	3	44
» best practices	10	37
» biz buzz	13	34
» branding	4	43
» broadband	1	46
» campaigns & creatives of note	2	45
» co-op marketing & partnerships	5	42
» computers & tech	6	41
» consumer packaged goods	1	46
» CRM	2	45
» cross media	2	45
» demographics	7	40
» direct marketing	8	39
» domain names	3	44
» don't believe the hype	2	45
» e-commerce	14	33
» email marketing	1	46
» entertainment	3	44
» events	1	46
» finance	1	46
» How-to	1	46
» I-PR & business communications	1	46
» legal, government & regulation	3	44
» loyalty & retention	4	43
» major brands	8	39
» major players news	19	28
» measurement & analytics	4	43
» media convergence	3	44
» minorities	1	46
» mobile marketing	8	39
» multi-channel marketing	5	42
» new and improved	11	36
» online ad market	11	36
» pearls of wisdom	5	42
» people	3	44
» personalization	5	42
» political parties & organizations	1	46
» privacy	2	45
» promotions	1	46
» publishing	10	37
» real estate	3	44
» research & stats	12	35
» rich media	1	46
» search engine marketing	17	30
» sex sells	1	46
» signs of doom	2	45
» signs of recovery	1	46
» signs of what's to come	12	35
» spam & anti-spam	1	46
» syndication & RSS	1	46
» technical innovation	4	43
» text ads	9	38
» tools & software	26	21
» top stories	3	44
» viral marketing & social media	7	40
» women	2	45
» worst practices	3	44
» Youth	2	45

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

Yahoo Search Integrates Citysearch, Zagat, Yelp, LinkedIn

Through a partnership with SearchMonkey, Yahoo Search now features local directory listings from Citysearch, Zagat, Yelp and LinkedIn -- in addition to Yahoo Local. SearchMonkey was designed to enable developers and site owners to integrate structured data into their search results -- provided they installed an application. Following this liaison, its local apps   [...]
Posted: Monday, October 20th 2008

CheckMEND Protects Retailers, Consumers from Stolen/Deceptive Item Auctions

Leveraging recent news that eBay was ordered to pay $61 million for auctions of counterfeit goods, a company called CheckMEND is offering its services to users of online retailers and auction sites. CheckMEND is an online property authentication firm. Clients search its database, which contains 100 million records of counterfeit and st  [...]
Posted: Thursday, July 3rd 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Salesforce to Sell Google Apps; Microsoft Officially Challanged

Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software. The partnership integrat  [...]
Posted: Monday, April 14th 2008

EBay Sellers Consider Mass Exodus After Fee Hike

eBay sellers are unimpressed -- indeed, rather livid -- by dauphin CEO John Donahoe's proposal to reinvigorate the company. Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported the proposal by stating "sellers prefer this structure." eBay says the new model will consequently  [...]
Posted: Thursday, January 31st 2008

Yahoo, Google Race to Bring Search to In-Car Navigation Systems

Google and Yahoo have signed respective deals to improve in-car navigation services with search and commercial capabilities. Yahoo's announcement expands on its partnership with Navteq. It will provide Yahoo Maps on devices in the 72 countries where Navteq operates, enabling users to get directions and conduct local searches. Google inked a   [...]
Posted: Tuesday, January 8th 2008

MapQuest In-Map Ads Help Locate Cheap Gas

MapQuest is introducing in-map advertising on its site. The first batch aimed at helping people find cheap gas, reports ClickZ. The ad system uses the Lat49 API to overlay ads on MapQuest's online maps. Ads are delivered via geo-targeting in text format. The Gas Prices site serves as a test bed to gauge interest and usability. If successful, MapQuest will avail in-map advertisin  [...]
Posted: Tuesday, January 8th 2008

Blogging Dubbed 'Low-Cost, High Return' Marketing Tool for SMBs

For hard-up small or mid-sized businesses, The New York Times calls blogging a "low-cost, high-return tool" for marketing, public relations, raising company profiles and brand-building. An American Express survey recently found that only five percent of businesses, supporting less than 100 employees, have blogs. But all the better; blogging experts are skeptical as to its effectiveness for most   [...]
Posted: Thursday, December 27th 2007

Always in Beta? Not No Mo' for Microsoft Live

Microsoft has done the unthinkable and taken the "beta" qualifier off its Windows Live online products, reports The Seattle Times. By taking the beta label off of the suite of online software, Microsoft has said the products are more or less mature and ready for full usage. Those products include email clients, Messenger and online productivity software for word processing and more.   [...]
Posted: Wednesday, November 7th 2007

Google's Next Rest Stop? Gas Stations

Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country. Screens at gas pumps made by Gilbarco Veeder-Root will be fitted with internet connections that display Google Maps. Drivers filling their tanks will be able to scroll through the maps for directions to where they are going. They can also locate hotels or landmarks. Motorists will then be able to print out the directions directly from the pump.   [...]
Posted: Wednesday, November 7th 2007

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info

Eight of 10 Americans have little patience for merchants who don't answer the phone. For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts. The implications of the study,  [...]
Posted: Friday, September 14th 2007