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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Pew Research: 20% of Americans Aren't Online, Don't See Your Ads

A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,” where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.   [...]
Posted: Monday, April 16th 2012

Top Toolkit News: Prioritizing Gmail

E-mail Gmail users have a new tool to better manage high-volume inboxes. Called Priority Inbox the beta project gives uses new filters to separate e-mail that isn't quite junk -  but isn't that important to the user either. As messages come in, Gmail automatically flags some of them as important, using a variety of signals to predict which messages are important, including the people  [...]
Posted: Tuesday, August 31st 2010

First Real-time Search, Now Real-time Sentiment. But Does It Work?

Real-time search is just now coming into its own as can be seen with Google's upgrades Thursday - giving SEO marketers another tech development to incorporate into their strategies. The industry is giving them little breathing space, though, with the advent of the next big "real-time" development: sentiment tracking. Increasingly firms are applying analytics to judge and keep track of the popularity or success of a new film, say, or product. One example is ESPN, which plans to use Viralheatâ  [...]
Posted: Thursday, August 26th 2010

Top Industry News for 8-26-10: Apple and Google ready for mobile ad war

Mobile Marketing: Apple and Google prepare for mobile ad war. Mophie and Intuit partner to create Complete Card Solution for iPhone. E-readers are   [...]
Posted: Thursday, August 26th 2010

What Google Search Will Look Like When Android Rules the Market?

Android is making surprising gains in the smartphone market, according to the latest Gartner statistics: in Q2 the platform overtook Apple's iPhone OS to become the third-most-popular OS in the world. In the U.S, it also overtook RIM's OS to become the No. 1 smartphone OS in this region. Its recipe for growth? A non-exclusive strategy, many different communication service providers, several different device manufacturers, and a stead  [...]
Posted: Monday, August 16th 2010

As Retail Gets Social, Will It Finally Nail Search As Well?

Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on what to buy. It joins a handful of retail sites that cater to the socially-inclined shopper, such as Kaboodle, ShopWiki, ThisNext and Giantner. As social retail gains momentum, it is fair to ask whether t  [...]
Posted: Wednesday, July 28th 2010

Top Toolkit News: Lyris' real-time conversion and revenue tracking

E-Mail Marketing Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail. Market Research Ma  [...]
Posted: Tuesday, July 20th 2010

Can Facebook Best Google With Social Search?

Ever since Facebook introduced its Open Graph initiative, social search has become a focus of marketers and brands. Is it, the debate has asked, the next generation or iteration of search? And if so, who will be the go-to or main provider of it? The second question is easy to answer, actually: if internet users do adopt social search as their main search function, blazing the path will be Facebook. The first question though - will that even happen - is still open. Following are some reasons   [...]
Posted: Monday, July 19th 2010

Yahoo's Upshot: Another Opportunity for Targeted Ads?

Yahoo has introduced a news initiative dubbed The Upshot that will use popular search queries to guide reporting. While Yahoo has not discussed ad opportunities around Upshot, marketers are intrigued by the possibilities. More Focused Articles The news staff of two editors and six bloggers will use search data to create articles that are more focused or that look at a certain  [...]
Posted: Tuesday, July 6th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Industry Buzz & News: 6/24/10

Ad Technologies: Google maintains huge U.S. market share for online video. Mobile Computing: Long lines mark the arrival of the iPhone 4. Verizon unveils Droid X; Google ups Android estimate.   [...]
Posted: Thursday, June 24th 2010

What Does Bing's Shake up of its Entertainment Page Mean for Search?

Bing has made several changes to its Entertainment page in the hopes of attracting - and more importantly, keeping - visitors there. With little hope of catching up to Google's formidable marketshare, Bing appears to be embarking on a different strategy for search: namely creating a sticky site. Bing has added several categories of content to the page - from streaming music videos via Zune (more than 5 million songs) to TV shows that ca  [...]
Posted: Wednesday, June 23rd 2010

Industry Buzz & News: 6/22/10

Demographics: What do women want in online ads. Social Media: Twitter outages leave most marketers unfazed. Fans flock to entertainment brands in Facebook's new 'like' era. Mint   [...]
Posted: Tuesday, June 22nd 2010

Mobile Apps for SEO Marketers - Even as Mobile Changes SEO Rules

Mobile computing and the rise of apps has upended conventional wisdom in search marketing - an ongoing trend that was highlighted in the recent Search Marketing Expo. "Traditional [understanding] of search is dramatically changing with mobile applications," said Danny Sullivan, one of the conference organizers. "Awareness is now catching up." (via Information Today). Reasons for the change include smartphones that use location-specific information tha  [...]
Posted: Monday, June 14th 2010

Industry Buzz & News: 6/07/10

Online Ad Technologies & Vendors: Google tests out Twitter ads; both companies mum on pricing. Campaigns & Creatives: Lufthansa finds success blending social media with flight status updates. Social Media: Yahoo to   [...]
Posted: Monday, June 7th 2010

B2B Marketers Have Little Social Media Engagement

Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social” indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media th  [...]
Posted: Friday, May 28th 2010