Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 78 | 158 |
| » ad pricing | 11 | 225 |
| » ad selling | 26 | 210 |
| » ad targeting | 23 | 213 |
| » ad technologies & vendors | 33 | 203 |
| » advertainment | 2 | 234 |
| » affiliate marketing | 7 | 229 |
| » agencies & ad departments | 24 | 212 |
| » alternative marketing | 12 | 224 |
| » Asia/Pacific | 9 | 227 |
| » automotive | 1 | 235 |
| » b2b | 10 | 226 |
| » best practices | 59 | 177 |
| » biz buzz | 10 | 226 |
| » branding | 15 | 221 |
| » broadband | 12 | 224 |
| » campaigns & creatives of note | 8 | 228 |
| » case studies | 6 | 230 |
| » co-op marketing & partnerships | 2 | 234 |
| » computers & tech | 17 | 219 |
| » consumer packaged goods | 5 | 231 |
| » CRM | 5 | 231 |
| » cross media | 12 | 224 |
| » demographics | 20 | 216 |
| » direct marketing | 56 | 180 |
| » domain names | 1 | 235 |
| » don't believe the hype | 14 | 222 |
| » e-commerce | 70 | 166 |
| » email marketing | 38 | 198 |
| » entertainment | 15 | 221 |
| » Europe | 16 | 220 |
| » events | 4 | 232 |
| » finance | 3 | 233 |
| » global | 7 | 229 |
| » healthcare | 4 | 232 |
| » I-PR & business communications | 3 | 233 |
| » intrusive formats | 13 | 223 |
| » Latin America | 3 | 233 |
| » legal, government & regulation | 34 | 202 |
| » loyalty & retention | 14 | 222 |
| » major account moves | 1 | 235 |
| » major brands | 25 | 211 |
| » major players news | 52 | 184 |
| » measurement & analytics | 50 | 186 |
| » media convergence | 9 | 227 |
| » minorities | 5 | 231 |
| » mobile marketing | 9 | 227 |
| » multi-channel marketing | 8 | 228 |
| » new and improved | 1 | 235 |
| » nonsense & parodies | 4 | 232 |
| » online ad market | 35 | 201 |
| » pearls of wisdom | 13 | 223 |
| » people | 6 | 230 |
| » personalization | 4 | 232 |
| » political parties & organizations | 9 | 227 |
| » privacy | 33 | 203 |
| » promotions | 2 | 234 |
| » publishing | 56 | 180 |
| » rich media | 10 | 226 |
| » search engine marketing | 39 | 197 |
| » sex sells | 1 | 235 |
| » signs of doom | 50 | 186 |
| » signs of recovery | 2 | 234 |
| » signs of what's to come | 19 | 217 |
| » small business | 3 | 233 |
| » spam & anti-spam | 39 | 197 |
| » Spanish-speaking | 2 | 234 |
| » syndication & RSS | 2 | 234 |
| » technical innovation | 2 | 234 |
| » telecom | 2 | 234 |
| » text ads | 21 | 215 |
| » tools & software | 32 | 204 |
| » top stories | 61 | 175 |
| » travel | 4 | 232 |
| » user experience | 51 | 185 |
| » viral marketing & social media | 7 | 229 |
| » weblog marketing | 8 | 228 |
| » women | 6 | 230 |
| » Youth | 4 | 232 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
ReturnPath: Don't Ignore a Customer Who Ignores You
One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers.
None of the com [...]
Posted: Wednesday, August 18th 2010
Don't Be Afraid of Negative Reviews
The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue.
In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews [...]
Posted: Monday, March 8th 2010
New Statistics Support Controversial Ad Strategy
New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time.
More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after [...]
Posted: Tuesday, December 15th 2009
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Insurance Providers Ignore Gen X, Gen Y
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.
In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece [...]
Posted: Wednesday, August 5th 2009
African-Americans Dramatically Underrepresented in Ad Industry
Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market.
It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders.
The study, " [...]
Posted: Wednesday, January 14th 2009
Site Glitches Plague Online Shoppers
Some 36% of online shoppers suffered roadblocks when buying gifts this holiday -- ranging from slow website response, to fruitless check-out efforts, to outright system crashes--according to a survey of 1,000 online consumers, conducted for Guidance by Synovate, [...]
Posted: Friday, January 9th 2009
Retailers Top Forrester's Customer-Experience Ranking
Only 11% of companies garnered a rating of "excellent" in this year's Customer Experience Index of large US firms, released by Forrester Research, Inc., -- and 38% of firms were rated as "poor" or "very poor."
Barnes & Noble and USAA topped Forrester's ranking, while Charter Communications and Me [...]
Posted: Friday, December 19th 2008
Fraudsters Filch $4B Online; Record Losses for E-commerce
Merchants expect to lose a record $4 billion to online fraud in 2008. They also think the fraud loss rate will hold constant at 1.4% of revenue (same as '07 and '06), writes the tenth annual CyberSource Corporation survey of e-commerce fraud, reports Retailer Daily [...]
Posted: Monday, December 15th 2008
1/5 of Marketers Send Emails After Users Unsubscribe
20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
[...]
Posted: Thursday, November 20th 2008
Travelers Hate Airline Fees, Southwest Benefits
Nearly 80% of US consumers say the extra fees most airlines now impose on travelers for once-free amenities are unacceptable and should not be passed along to travelers, according to research from comScore, writes MarketingCharts.
[...]
Posted: Thursday, October 16th 2008
Google's Analytics: Biased Toward Google Sites?
Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites.
Now they have growing reason to suspect Google of worse, even biased, figures.
Panel-based measurement gathers a sample of internet users and records their habits, typically by installing software on their computers that track online activity. The data is then scaled out t [...]
Posted: Wednesday, August 20th 2008
Corporate Reputation in Decline; Top Companies Buck Trend
71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts [...]
Posted: Wednesday, July 2nd 2008
Marketers Slow to Respond to Problem of Blocked Email Images
Over 50 percent of images in promotional emails are routinely blocked by email and webmail programs, says a recent survey by the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), wr [...]
Posted: Wednesday, June 11th 2008
Unifying Sales, Marketing Remains a Challenge Among Companies
Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study by the CMO Council, writes MarketingCharts.
[...]
Posted: Monday, June 9th 2008
Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes M [...]
Posted: Monday, April 7th 2008