Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	32	28
» ad pricing	4	56
» ad selling	9	51
» ad targeting	17	43
» ad technologies & vendors	11	49
» advertainment	5	55
» Advertising	1	59
» agencies & ad departments	7	53
» alternative marketing	10	50
» automotive	3	57
» b2b	1	59
» best practices	30	30
» biz buzz	5	55
» branding	19	41
» broadband	1	59
» campaigns & creatives of note	10	50
» co-op marketing & partnerships	1	59
» consumer packaged goods	7	53
» CRM	2	58
» cross media	12	48
» demographics	9	51
» direct marketing	12	48
» domain names	2	58
» don't believe the hype	1	59
» e-commerce	12	48
» email marketing	10	50
» entertainment	9	51
» Europe	1	59
» events	2	58
» finance	3	57
» healthcare	1	59
» How-to	2	58
» I-PR & business communications	1	59
» instant messaging marketing	1	59
» intrusive formats	1	59
» Latin America	1	59
» loyalty & retention	3	57
» major account moves	1	59
» major brands	12	48
» major players news	16	44
» measurement & analytics	22	38
» media convergence	5	55
» minorities	2	58
» mobile marketing	4	56
» multi-channel marketing	7	53
» new and improved	1	59
» online ad market	16	44
» pearls of wisdom	12	48
» personalization	4	56
» privacy	1	59
» promotions	1	59
» publishing	9	51
» rich media	5	55
» Sales	1	59
» search engine marketing	9	51
» seniors	1	59
» signs of recovery	4	56
» signs of what's to come	18	42
» spam & anti-spam	1	59
» technical innovation	6	54
» text ads	5	55
» tools & software	4	56
» top stories	9	51
» user experience	16	44
» Verticals & Sector	1	59
» viral marketing & social media	4	56
» weblog marketing	1	59
» women	1	59
» worst practices	6	54
» Youth	5	55

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

The Art and Science of the Online Apology

Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology. An Email Unsubscribe Mishap Leads to Multiple Calls Backs  [...]
Posted: Wednesday, July 27th 2011

Consumers Less Satisfied with Online Banking

US online consumers are generally less satisfied with bank and credit card institutions today than in 2009 or 2008, according to the comScore annual State of Online Banking Report. Banks, Credit Card Firms Lose Satisfaction, Brokerages Gain In 2010, 70% of survey respondents reported being "highly satisfied" with their primary bank, a marginal  [...]
Posted: Friday, May 14th 2010

Email Marketing: 'When' is Just as Important as 'What'

Timing in an email marketing campaign - that is, deciding on what day or even what time of day the send button gets hit - is as important as actually crafting the message and selecting which segmented group of customers will receive it. Unfortunately, though, that decision is rarely given the same level of attention. Getting the timing just right, though, is becoming even more important as email marketers find themselves competing for customers' attention, not only against other email message  [...]
Posted: Monday, December 28th 2009

Retailers Invest in Search Tech

In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for   [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Case Study: Crutchfield's eNewsletter Makeover

Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management. And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l  [...]
Posted: Friday, March 20th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Mobile Display Ads Increase Brand Awareness and Interest

Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports. Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes  [...]
Posted: Wednesday, April 30th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Study: Branding Can Alter Kids' Perception of Taste

Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press. The  [...]
Posted: Wednesday, August 8th 2007

Yahoo and comScore: Online 'Pre-Shoppers' Spend More In-Store

Exposure to online advertising is changing the way consumers shop, according to new research from Yahoo and comScore that examines the impact of search and display advertising on in-store sales for five major retailers, MarketingCharts reports. Consumers exposed to online advertising tend to research, o  [...]
Posted: Friday, August 3rd 2007

Consumer Packaged Goods Marketers Loving Online Ads

Spending by consumer packaged goods marketers on internet advertising is steadily growing, reports eMarketer. The growing spending for online ads runs counter to the decreased funds they're putting toward other media. The growth is part of an acknowledgment by food and drink marketers that people are going online for food tips and recipes. Most of that is going toward display and other branded ads and not search ads. C  [...]
Posted: Wednesday, April 25th 2007

Media Bigwigs Pick for User Content Impact: Video Shorts

Instead of railing against how consumer-generated content is eating into audience share, media companies should embrace that content, writes AdWeek in reporting thre results of an Accenture study. The conclusion comes from a survey of 110 media executives on the topic. 57 percent said the growth of people creating their own content is among the top challenges they face. 68 percent of resp  [...]
Posted: Monday, April 23rd 2007

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Online News Readers Pay More Attention Than Print Readers

Results from a new survey debunk the myth that web surfers quickly skip over content, finding that online news readers consume more information than print readers. The EyeTrack07 survey by the Poynter Institute discovered that, on average, online readers get through 77 percent of the news that they select for reading, print newspaper readers read 62 percent, and tabloid readers about 57 percent, Reuters   [...]
Posted: Friday, March 30th 2007