Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 58 | 685 |
| » weblog marketing | 40 | 703 |
| » women | 66 | 677 |
| » worst practices | 15 | 728 |
| » Youth | 113 | 630 |
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Marketing Data RoundUp: Uniforms top all other forms of advertising including internet | Mobile entertainment to reach to $54B by '15
Uniforms Trump All Ad Formats Including Online
Company uniforms were found to be the most effective advertising tactic - outperforming internet, newspaper, TV, radio and billboard advertising, according to a study conducted at Suffolk University's Sawyer Business School in conjunction with UniFirst [PDF].
The study, entitled "Are Uniforms an Effective Marketing Tool?" looked at more than 260 comp [...]
Posted: Monday, March 7th 2011
Top News: Facebook local mobile deals | AdMob integration with AdSense | 4G confusion | Mac app submissions
Facebook's Mobile Local Deals Offering:
Facebook ads provide 'deals' for local merchants, marketers.
Facebook to Foursquare: you're out.
A glimpse at the future of Foursquare.
Online Ad Market:
[...]
Posted: Thursday, November 4th 2010
NFL Offseason Interest Offers Opportunity
Heightened online interest in NFL professional football during the offseason offers a marketing opportunity, according to research from Compete.
Consumer Behavior Indicates Offseason Interest
Consumer behavior, both in terms of TV and the internet, indicates strong interest in the NFL even when games are not being played. The recent NFL draft, held [...]
Posted: Tuesday, May 11th 2010
Olympic Viewers Multitask Online
Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users.
Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
iPhone/iTouch Downloads Explode During Holiday Week
This is a big week for iTouch and iPhone users - as well as for app makers that target them. App downloads levels are expected to be higher by 28 times in the week between Christmas and New Year's, compared to last year, according to a survey by PlayHaven, an online universe of fan communities for iPhone games, and Mobclix, a mobile ad exchange.
"The week b [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Paranormal WOM Creates Viral Role Model
The most recent box office numbers from Hollywood's sleeper hit Paranormal Activity once again illustrate the power of of social media word-of-mouth (WOM) marketing. Within a month, the $15,000 thriller has morphed from midnight-only showings in a handful of college towns to a $100 million film.
'Demand It'
While some of the movie's buzz was organic; much of it wa [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
TV Viewers Hit 'Net for Summer Break; YouTube Keeps Lead
With network TV on summer hiatus, TV viewers are pursuing professional content over the 'net. Over 158 million viewers consumed an average of 135 videos over the course of July, according to data from comScore Video Metrix.
Online video viewing hit an all-time high, totaling 21.4 billion views in July alone. [...]
Posted: Friday, August 28th 2009
Most Paid Mobile App Buyers Used Free Version First
19% of Android users regularly download one or more paid apps a month -- compared to 50% of iPhone users and 40% of iPod touch users, reports AdMob's July 2009 Mobile Metrics Report, a compilation of data from over 1,000 iPhone, iPod touch and Android users.
The research examines the purchasing patterns of paid applications at Apple's App Store an Google's Android Market.
[...]
Posted: Thursday, August 27th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
Only 8% of Advertisers Deem Twitter an Effective Promo Tool
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ [...]
Posted: Tuesday, July 28th 2009