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What Women Say (and Other Insights from a Twitter Post)

Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely. If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp. Http and Google. If those wo  [...]
Posted: Friday, July 29th 2011

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009

Senior Execs' Home Tech Use Growing

Though 20% of senior executives say they only use technology because they have to at work, 55% consider themselves to be tech savvy. What's more, a growing number increasingly use and enjoy many forms of technology at home as well, according to a study by the Financial Times and Doremus, MarketingCharts repo  [...]
Posted: Thursday, March 19th 2009

Newsflash: Old, Young Use 'Net Differently

American members of Generation X are most likely to bank, shop and look for health information online. Baby Boomers are as likely as Generation Y to make travel reservations online, and members of the Silent Generation are proficient with email and are gaining ground online, according to surveys from the Pew Research Center's Internet & American Life Project.   [...]
Posted: Tuesday, March 3rd 2009

Seniors Power 20% Rise in Career-Site Visits

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009. And it was fueled in part by a surge in visitors ages 65+, which are apparently still in the job market, according to data from Nielsen Online. CareerBuilder Network was the #1 online career development destina  [...]
Posted: Monday, March 2nd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Mature Adults Gravitate to Vibrant, Single-Image Ads

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.   [...]
Posted: Friday, February 6th 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

Mobile Texting Plays Leading Role in Love, Dating 2.0

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T,   [...]
Posted: Friday, December 12th 2008

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

Gift Card Spend Drops as Holiday Shoppers Chase Deals

Shoppers' price-conscious mentality is taking a toll on the holiday season's most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion last year, according to the National Retail Federation's sixth annual Gift Card Survey, conducted by BIGresearch,   [...]
Posted: Thursday, November 20th 2008

Gun-Shy Spend Cripples Restaurants, Green Products

58% of Americans feel the economy has reached a low point. Nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything -- from charitable contributions to dining out to beauty and grooming products, according to the November/December 2008 Insight Report from MarketTools, Inc. , MarketingCharts   [...]
Posted: Wednesday, November 19th 2008

'MySpace Generation' Less Exposed to Online Ad Clutter

Young people between the ages of 2 and 17 experience the least amount of online advertising "clutter" on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research from Nielsen Online, a service of The Nielsen Company, writes  [...]
Posted: Tuesday, November 4th 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

Older Women Suffer More Sex Problems than Men

While 71 percent of adults age 50-70 expect to have less sex as they age because of decreased desire and physical ability, the common perception that older men have more sex-related problems is incorrect, according to the "Sex, Menopause & Relationship" survey from Duramed Pharmaceuticals and conducted by Harris Interactive, MarketingCharts   [...]
Posted: Friday, October 3rd 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008