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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 11 | 255 |
| » Youth | 1 | 265 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Marketing Data RoundUp: Online video ad spend to reach $2.7B
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Online Video Ad spend to Reach $2.7B
Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre [...]
Posted: Thursday, August 12th 2010
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Digital Media Spend Remains Traditionally Focused
The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish.
Highest Percentage of Digital Ad Spend in Established Online Media
Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20 [...]
Posted: Tuesday, June 15th 2010
Online Ad Revenues to Reach $103B by 2015
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha [...]
Posted: Wednesday, June 9th 2010
Web Users Receive 1.1 Trillion in Display Ads
US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data.
This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes Marketi [...]
Posted: Thursday, May 13th 2010
Consumers More Likely to Act upon Online Brand Messaging This Year Than Last
Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of ARAnet.
Every type of online advertising scored better with consumers in 2010 than a year ago.
Consumers say articles that include [...]
Posted: Thursday, April 1st 2010
Remarketing Latest Google Tool to Push Consumers Along the Conversion Path
AdWord marketers are getting a second - or third or fourth - shot at consumers that passed by their first offers. Google has rolled out a new remarketing feature that can be used throughout its Content Network.
It's the latest tool Google has introduced that nudges consumers along the conversion path. This, in fact, is a significant endeavor on the part of Google, writes Venture Beat.
"Google has built an empire [...]
Posted: Friday, March 26th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Measuring Online Ads Properly
Online advertising agencies need to focus less on impressions and more on serving the needs of their clients’ audience, according to John Burbank, CEO, Nielsen Online Division.
To obtain the business and trust of brand marketers, Burbank advises online advertising agencies to focus on the “right†way of measuring maximum reach, attitudinal impact, and efficiency [...]
Posted: Friday, March 5th 2010
Ad Spending Falls in ‘09
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8. [...]
Posted: Monday, March 1st 2010
Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey
BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014.
Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.( [...]
Posted: Friday, February 26th 2010
2010 Looks Brighter for Digital Media
The digital media industry should look toward this year with cautious optimism, according to comScore.
As part of its 2009 US Digital Year in Review, comScore highlighted a number of likely digital media trends for 2010. Although many companies sought opportunities in new markets during 2009, sustained increases in consumer demand will be necessary to drive continued gro [...]
Posted: Thursday, February 18th 2010
US Online Display Advertising Grows 21%
US internet users viewed a total of 4.3 trillion display ads from December 2008-November2009, representing a growth rate of 21% from a year earlier, according to the comScore Digital Year in Review.These gains were driven by an 8% increase in the number of people exposed to display ads online and a 21% increase in average frequency.
Mobile Providers Lead Online D [...]
Posted: Wednesday, February 17th 2010
Web Design, Creative in Most Demand Next Year
More than one-third (34%) of advertising and marketing executives intend to add staff within the next year, while just 10% plan to decrease staffing levels at their firm, according to a survey about future hiring plans by the Creative Group.
The majority (55%) of those surveyed say they plan to keep staffing levels steady, the survey found.
[...]
Posted: Tuesday, October 6th 2009
Display-Ad Clickers Nosedive 50%
The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users, according to updated results from the "Natural B [...]
Posted: Tuesday, October 6th 2009
Global Ad Spend Decline Slows in Q2: Nielsen
The decline in global ad spending looks to have bottomed out in the second quarter of the year, with the rate of decline in spending slowing from the previous three months, according to Nielsen.
Global ad spending slid 5.8% in Q2 09, following a 7.9% decline in Q1. The results coincide with comments from ad executives who have commented that the worst is likely over, though the chief executives of Havas and WPP have both cautioned there are no clear signs of an advertising market recovery as [...]
Posted: Friday, October 2nd 2009
Ad Spend up 119% on Top Blog, SocNet Sites
The amount of time online Americans spent on social network and blogging sites in August 2009 accounted for 17% of all time spent on the internet, a figure that is nearly triple the percentage of time spent a year ago, according to statistics from The Nielsen Company.
Nielsen also reported that year-over-year, estimated online advertising [...]
Posted: Monday, September 28th 2009
TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon
Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence.
The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes.
Second quarter spending was similar to spending in the fir [...]
Posted: Thursday, September 17th 2009
Global Ad Forecast 'Finally Stops Tumbling'
Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.
[...]
Posted: Friday, June 26th 2009