Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 220 | 279 |
| » ad pricing | 28 | 471 |
| » ad selling | 54 | 445 |
| » ad targeting | 73 | 426 |
| » ad technologies & vendors | 35 | 464 |
| » advertainment | 21 | 478 |
| » Advertising | 1 | 498 |
| » affiliate marketing | 1 | 498 |
| » agencies & ad departments | 27 | 472 |
| » alternative marketing | 39 | 460 |
| » Asia/Pacific | 23 | 476 |
| » automotive | 14 | 485 |
| » b2b | 13 | 486 |
| » best practices | 33 | 466 |
| » Big Picture | 3 | 496 |
| » biz buzz | 33 | 466 |
| » branding | 51 | 448 |
| » broadband | 47 | 452 |
| » campaigns & creatives of note | 33 | 466 |
| » case studies | 12 | 487 |
| » co-op marketing & partnerships | 8 | 491 |
| » computers & tech | 19 | 480 |
| » consumer packaged goods | 32 | 467 |
| » CRM | 3 | 496 |
| » demographics | 135 | 364 |
| » direct marketing | 111 | 388 |
| » domain names | 2 | 497 |
| » don't believe the hype | 10 | 489 |
| » e-commerce | 95 | 404 |
| » email marketing | 37 | 462 |
| » entertainment | 200 | 299 |
| » Europe | 49 | 450 |
| » events | 13 | 486 |
| » finance | 19 | 480 |
| » global | 17 | 482 |
| » healthcare | 7 | 492 |
| » How-to | 1 | 498 |
| » I-PR & business communications | 9 | 490 |
| » instant messaging marketing | 7 | 492 |
| » intrusive formats | 5 | 494 |
| » Latin America | 8 | 491 |
| » legal, government & regulation | 13 | 486 |
| » loyalty & retention | 12 | 487 |
| » major account moves | 4 | 495 |
| » major brands | 53 | 446 |
| » major players news | 70 | 429 |
| » measurement & analytics | 74 | 425 |
| » media convergence | 319 | 180 |
| » minorities | 10 | 489 |
| » mobile marketing | 86 | 413 |
| » multi-channel marketing | 50 | 449 |
| » new and improved | 21 | 478 |
| » nonsense & parodies | 2 | 497 |
| » online ad market | 119 | 380 |
| » pearls of wisdom | 15 | 484 |
| » people | 9 | 490 |
| » personalization | 5 | 494 |
| » political parties & organizations | 11 | 488 |
| » privacy | 3 | 496 |
| » promotions | 15 | 484 |
| » publishing | 91 | 408 |
| » real estate | 2 | 497 |
| » rich media | 56 | 443 |
| » search engine marketing | 56 | 443 |
| » seniors | 12 | 487 |
| » sex sells | 1 | 498 |
| » signs of doom | 24 | 475 |
| » signs of recovery | 7 | 492 |
| » signs of what's to come | 238 | 261 |
| » small business | 6 | 493 |
| » spam & anti-spam | 2 | 497 |
| » Spanish-speaking | 5 | 494 |
| » syndication & RSS | 6 | 493 |
| » technical innovation | 36 | 463 |
| » telecom | 23 | 476 |
| » text ads | 27 | 472 |
| » tools & software | 33 | 466 |
| » top stories | 54 | 445 |
| » travel | 6 | 493 |
| » user experience | 61 | 438 |
| » viral marketing & social media | 25 | 474 |
| » weblog marketing | 44 | 455 |
| » women | 26 | 473 |
| » worst practices | 12 | 487 |
| » Youth | 63 | 436 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes.
For the informal r [...]
Posted: Friday, October 2nd 2009
Online & Radio Use Rises; TV Still Most Credible
Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usag [...]
Posted: Thursday, September 24th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Digital M&A Deal Value Dives 61% in First Half 2009
There were 342 digital media M&A transactions in the first half of 2009. This represents a total of $4.2 billion in deal value, according to an analysis and report by digital M&A advisory firm Peachtree Media Advisors, MarketingCharts reports.
[...]
Posted: Thursday, July 9th 2009
Print Yellow Pages, Unique URLs Make High-Yield Dream Team
In a study of web activity spurred by Yellow Pages ads, Telmetrics found (pdf) that visits to URLs represent 44% of leads for a company, while call traffic holds down 56%.
This data suggests traditional print media is an effective way to drive people online and convert them into leads. If URLs from a given print piece are unique, response is also easy to track.
Last year Telmetrics launched a pilot that tested the effectiv [...]
Posted: Thursday, May 28th 2009
Online Ads Trigger Nearly as Many Searches as Clicks
Over half of internet users (52%) actively respond to display advertising on ad-supported websites.
Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts [...]
Posted: Wednesday, May 13th 2009
Study: Web-To-TV In 24M Homes By 2013
The number of US broadband households accessing web-to-TV content will leap to 24 million -- and generate $2.9 billion in revenue from streaming services by 2013, according to a report by In-Stat, MediaBuyerPlanner writes.
Nearly 30% of those in the 25-34 demo use game consoles to view streaming video from the internet, [...]
Posted: Monday, May 11th 2009