Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 43 | 138 |
| » ad pricing | 9 | 172 |
| » ad selling | 18 | 163 |
| » ad targeting | 48 | 133 |
| » ad technologies & vendors | 51 | 130 |
| » advertainment | 5 | 176 |
| » affiliate marketing | 1 | 180 |
| » agencies & ad departments | 18 | 163 |
| » alternative marketing | 15 | 166 |
| » Asia/Pacific | 15 | 166 |
| » automotive | 3 | 178 |
| » b2b | 6 | 175 |
| » best practices | 14 | 167 |
| » Beyond Marketing | 1 | 180 |
| » biz buzz | 11 | 170 |
| » branding | 10 | 171 |
| » broadband | 15 | 166 |
| » campaigns & creatives of note | 14 | 167 |
| » case studies | 6 | 175 |
| » co-op marketing & partnerships | 5 | 176 |
| » computers & tech | 19 | 162 |
| » consumer packaged goods | 11 | 170 |
| » CRM | 3 | 178 |
| » cross media | 36 | 145 |
| » demographics | 38 | 143 |
| » direct marketing | 16 | 165 |
| » domain names | 2 | 179 |
| » don't believe the hype | 5 | 176 |
| » e-commerce | 38 | 143 |
| » email marketing | 20 | 161 |
| » entertainment | 37 | 144 |
| » Europe | 14 | 167 |
| » finance | 10 | 171 |
| » global | 5 | 176 |
| » healthcare | 4 | 177 |
| » How-to | 1 | 180 |
| » I-PR & business communications | 1 | 180 |
| » instant messaging marketing | 5 | 176 |
| » intrusive formats | 2 | 179 |
| » Latin America | 3 | 178 |
| » legal, government & regulation | 11 | 170 |
| » loyalty & retention | 4 | 177 |
| » major account moves | 1 | 180 |
| » major brands | 16 | 165 |
| » major players news | 22 | 159 |
| » measurement & analytics | 44 | 137 |
| » media convergence | 46 | 135 |
| » minorities | 4 | 177 |
| » mobile marketing | 61 | 120 |
| » multi-channel marketing | 9 | 172 |
| » new and improved | 24 | 157 |
| » nonsense & parodies | 1 | 180 |
| » online ad market | 36 | 145 |
| » pearls of wisdom | 16 | 165 |
| » people | 3 | 178 |
| » personalization | 10 | 171 |
| » political parties & organizations | 4 | 177 |
| » privacy | 12 | 169 |
| » promotions | 3 | 178 |
| » publishing | 20 | 161 |
| » real estate | 1 | 180 |
| » rich media | 13 | 168 |
| » search engine marketing | 31 | 150 |
| » Segmentation & Markets | 1 | 180 |
| » seniors | 2 | 179 |
| » sex sells | 1 | 180 |
| » signs of doom | 9 | 172 |
| » signs of recovery | 4 | 177 |
| » signs of what's to come | 104 | 77 |
| » small business | 4 | 177 |
| » spam & anti-spam | 5 | 176 |
| » Spanish-speaking | 4 | 177 |
| » syndication & RSS | 4 | 177 |
| » telecom | 35 | 146 |
| » text ads | 8 | 173 |
| » tools & software | 73 | 108 |
| » top stories | 20 | 161 |
| » travel | 4 | 177 |
| » user experience | 42 | 139 |
| » viral marketing & social media | 24 | 157 |
| » weblog marketing | 16 | 165 |
| » women | 4 | 177 |
| » worst practices | 2 | 179 |
| » Youth | 18 | 163 |
Google Makes Chrome Faster, More Predictive
Clearly Google values speedy page loads. It also has been tinkering with instant rendering for some time, and in various guises.
The search engine has focused on these two concepts in its new beta version of Chro [...]
Posted: Friday, January 6th 2012
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011
Get Ready for Voice-based Interactive Ads, Starting with Search
Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr [...]
Posted: Tuesday, June 14th 2011
Top News: Google buys Admeld for $400M | Android rival to iMessage ? | Display to increase engagement | Apple v Lodsys
Online Ad Market:
Google buys Admeld for $400M.
Google expects display engagement to increase by 50%.
SMS:
Carriers [...]
Posted: Friday, June 10th 2011
Convenience Stores, Sports Venue Try Out iSIGN's DOOH-Mobile Ad Product
Besides rolling out its mobile-digital sign marketing product to some 1,400 Macs convenience stores in Canada, iSIGN is also picking up orders from other retailers in the U.S., a company spokesperson tells MarketingVOX. "There is one chain with 3,000 st [...]
Posted: Wednesday, April 13th 2011
Top News: Online providers of targeted ads rake in funding | HuffPo to try out AOL ad formats | Who is lifting display ads? | Digital marketers earn more than traditional counterparts |
Online Ad Market:
Online trackers rake in funding despite growing concern about technology.
Ad Technologies:
AOL's first big change for Huffington Post: bigger ads from Project Devil.
Display ads get lift fr [...]
Posted: Friday, February 25th 2011
Top News: Google launches subscription service | Texas AG seeks Google ad rate formula | Are mobile payments the next big thing?
Mobile Marketing:
Google to launch subscription service.
Apple subscription rules raises anti trust issues.
Google’s Schmidt [...]
Posted: Wednesday, February 16th 2011
Top News: Congress looks at online privacy | Data miners get ready to reveal cards | Facebook seeks friends in Washington | Verizon LTE blows through data cap
Privacy:
Some data-miners ready to reveal what they know.
Policing privacy on the web debated in Congress.
Facebook [...]
Posted: Friday, December 3rd 2010
What Do Advertisers Really Know About 3-D?
ESPN released a study indicating all things being equal, 3-D ads are more effective than 2-D versions - and incidentally, viewers prefer watching sporting events in 3-D. ESPN is calling the study one of the most in-depth studies on 3-D TV to date. (via MediaBuyerPlanner).
The ESPN study showed viewers the same ads in 2-D and 3-D, and found that 3-D produced significantly higher sc [...]
Posted: Thursday, November 4th 2010
Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
Search:
AOL signs new five-year search advertising deal with Google, adds mobile.
Yahoo loses key South Korean search partnership.
Tech Innovation:
Apple [...]
Posted: Thursday, September 2nd 2010
Bank of America to Test Smartphone Payment System
Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters).
Customers would then "bump" or wave their phones with or at the point-of-sale devices i [...]
Posted: Friday, August 20th 2010
Marketing Data RoundUp: First iPad-only magazine surveys readers
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
First iPad-only Magazine Sideways Surveys Readers
Sideways, the first magazine designed and written for the iPad, surveyed readers for its July issue, garnering a 20% response rate with 93% completion [...]
Posted: Wednesday, August 11th 2010
Marketing Data RoundUp: Hackers eye smartphones, social media, and Acrobat Reader
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Hackers Eye Smartphones, Social Media and Acrobat Reader
Smartphones, social media and Adobe's Acrobat Reader will be among the top vectors hackers will try next, predicts SonicWALL. Already reputation management via social networking and th [...]
Posted: Tuesday, August 10th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 6/23/10
Publishing:
Gourmet, dead as a magazine, returns as an app.
Social Media:
Are marketers training John Q. Public to whine on the web?
Dell, others don't [...]
Posted: Wednesday, June 23rd 2010
Samsung Retains Mobile OEM Lead
Samsung retained its US mobile subscriber market share lead among OEMs in April 2010, according to comScore mobiLens data.
Samsung Stays on Top
For the three-month period ending April 2010, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1% share of U.S. mobil [...]
Posted: Monday, June 7th 2010
Luxury Buyers, Retailers Use Mobile Coupons Too
Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS, is building an audience for its technology in part by appealing to luxury buyers.
Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, [...]
Posted: Tuesday, May 25th 2010
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
Research Focuses on Unseen Online Ties
Companies and universities are stepping up research to determine how online users connect with each other - outside of the obvious linkages on social networks.
These efforts are reminiscent of Google's Buzz, a much maligned social network that the search engine rolled out earlier this year that automatically generated a social network based on algorithms that examined who people most often contacted via email. Despite the outcry - not to mention subsequent lawsuits - several companies are s [...]
Posted: Friday, May 14th 2010