Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 310 | 296 |
| » ad pricing | 62 | 544 |
| » ad selling | 154 | 452 |
| » ad targeting | 298 | 308 |
| » advertainment | 24 | 582 |
| » Advertising | 1 | 605 |
| » affiliate marketing | 9 | 597 |
| » agencies & ad departments | 99 | 507 |
| » alternative marketing | 58 | 548 |
| » Asia/Pacific | 12 | 594 |
| » automotive | 10 | 596 |
| » b2b | 14 | 592 |
| » best practices | 45 | 561 |
| » Big Picture | 1 | 605 |
| » biz buzz | 69 | 537 |
| » branding | 71 | 535 |
| » broadband | 33 | 573 |
| » campaigns & creatives of note | 60 | 546 |
| » case studies | 11 | 595 |
| » co-op marketing & partnerships | 8 | 598 |
| » computers & tech | 16 | 590 |
| » consumer packaged goods | 13 | 593 |
| » CRM | 4 | 602 |
| » cross media | 35 | 571 |
| » demographics | 44 | 562 |
| » direct marketing | 43 | 563 |
| » domain names | 12 | 594 |
| » don't believe the hype | 15 | 591 |
| » e-commerce | 68 | 538 |
| » email marketing | 46 | 560 |
| » entertainment | 41 | 565 |
| » Europe | 17 | 589 |
| » events | 2 | 604 |
| » finance | 23 | 583 |
| » global | 7 | 599 |
| » healthcare | 4 | 602 |
| » How-to | 3 | 603 |
| » I-PR & business communications | 3 | 603 |
| » instant messaging marketing | 3 | 603 |
| » interviews | 1 | 605 |
| » intrusive formats | 20 | 586 |
| » Latin America | 1 | 605 |
| » legal, government & regulation | 44 | 562 |
| » loyalty & retention | 8 | 598 |
| » major account moves | 8 | 598 |
| » major brands | 47 | 559 |
| » major players news | 144 | 462 |
| » measurement & analytics | 135 | 471 |
| » media convergence | 61 | 545 |
| » minorities | 3 | 603 |
| » mobile marketing | 126 | 480 |
| » multi-channel marketing | 24 | 582 |
| » new and improved | 24 | 582 |
| » nonsense & parodies | 1 | 605 |
| » online ad market | 254 | 352 |
| » pearls of wisdom | 59 | 547 |
| » people | 9 | 597 |
| » personalization | 30 | 576 |
| » political parties & organizations | 7 | 599 |
| » privacy | 44 | 562 |
| » promotions | 7 | 599 |
| » publishing | 110 | 496 |
| » real estate | 4 | 602 |
| » rich media | 86 | 520 |
| » search engine marketing | 174 | 432 |
| » Segmentation & Markets | 1 | 605 |
| » signs of doom | 18 | 588 |
| » signs of recovery | 13 | 593 |
| » signs of what's to come | 135 | 471 |
| » small business | 10 | 596 |
| » spam & anti-spam | 15 | 591 |
| » Spanish-speaking | 4 | 602 |
| » syndication & RSS | 7 | 599 |
| » technical innovation | 51 | 555 |
| » telecom | 19 | 587 |
| » text ads | 63 | 543 |
| » tools & software | 121 | 485 |
| » top stories | 103 | 503 |
| » travel | 7 | 599 |
| » user experience | 94 | 512 |
| » viral marketing & social media | 134 | 472 |
| » weblog marketing | 16 | 590 |
| » women | 9 | 597 |
| » worst practices | 33 | 573 |
| » Youth | 11 | 595 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Mobile Text Marketing Can Still Appeal, But Better Add Some Pizazz
Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
That is the finding of a new survey from AT&T: Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interest [...]
Posted: Wednesday, December 7th 2011
Still the Question is Debated: Are Social Media Campaigns Worthwhile?
Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In  one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati [...]
Posted: Wednesday, December 7th 2011
Glamour Magazine's SnapTag Campaign Means Competition for QR Codes
Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans.
The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.
SnapTags are not to be confused with the more generic [...]
Posted: Monday, November 28th 2011
One Synchronized Ad to Rule Them All
A synchronized ad for Ford Lincoln Mercury that ran in a USA Network ad spot, a website, Facebook and a tablet app engaged 23% of the people viewing the ad on second screens. The case study, reported in Mediapost, is yet another proof point for the ad industry that coordinating screens in ad campaigns can provide a significant ROI.
The ad spot ran on the fi [...]
Posted: Tuesday, October 25th 2011
Two Advertisers Sign On for AOL's Window Shopper: A Closer Look at Ad Display's Fight for ROI Relevance
Two advertisers have signed on to use AOL/Pictela's recently announced Window Shopper application, Brian Atwood, senior director sales & strategy, at AOL Premium Formats tells MarketingVOX.
Window Shopper, briefly, is a new feature that delivers a retailer's ecommerce back end into the ad itself. That is, someone viewing an ad will find it quickly turn into a catalog from which the consumers can make a purchase. The technology is basically an overlay, Atwood explains. "There [...]
Posted: Thursday, October 13th 2011
More Evidence that RTB Drives Online Display
The vast majority of publishers - 73% - surveyed by eConsultancy and the Rubicon Project say their online display ad revenue has increased in the last year. One of the factors driving this growth, according to close to half, or 44% of publishers, is real-time bidding, which is credited with delivering 20% more revenue to publishers.
The figures [...]
Posted: Wednesday, October 12th 2011
Yahoo Joins the Tablet Ad Format Fray
Yahoo has introduced a new ad format for tablets. Called Living Ads, the new format debuted at last week's Yahoo Connect Forum. It will provide an interactive experience for viewers, based on the demo, available here. Yahoo is partnering with Alexx Henry Studios on the format.
Yahoo's Living Ads come as IAB is pushing t [...]
Posted: Monday, October 10th 2011
iPhone 4S Could Give Mobile Video Ads a Boost
The iPhone 4S launched to less-than-rave reviews in some quarters - but not all - save for its intelligent assistant component Siri, which Apple acquired a year-and-a-half ago. However, the device's top-of-the-line video functiona [...]
Posted: Wednesday, October 5th 2011
Another Vote for Corporate Websites - and Social Media Integration
Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia [...]
Posted: Thursday, September 29th 2011
Closing Bell: Facebook ads steal spend from display | Online ad stats | Adwords versus Facebook
Online Ad Market:
What double-dip? Online ads keep clicking--for now.
Citi Analysts: Facebook ads are taking spending away from display, not search.
How to [...]
Posted: Wednesday, September 28th 2011