Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 645 | 873 |
| » ad pricing | 78 | 1440 |
| » ad selling | 240 | 1278 |
| » ad targeting | 218 | 1300 |
| » ad technologies & vendors | 135 | 1383 |
| » advertainment | 40 | 1478 |
| » Advertising | 1 | 1517 |
| » affiliate marketing | 7 | 1511 |
| » agencies & ad departments | 118 | 1400 |
| » alternative marketing | 146 | 1372 |
| » Asia/Pacific | 95 | 1423 |
| » automotive | 60 | 1458 |
| » b2b | 59 | 1459 |
| » best practices | 96 | 1422 |
| » Beyond Marketing | 2 | 1516 |
| » Big Picture | 4 | 1514 |
| » biz buzz | 134 | 1384 |
| » branding | 138 | 1380 |
| » broadband | 158 | 1360 |
| » campaigns & creatives of note | 50 | 1468 |
| » case studies | 18 | 1500 |
| » co-op marketing & partnerships | 18 | 1500 |
| » computers & tech | 97 | 1421 |
| » consumer packaged goods | 83 | 1435 |
| » CRM | 15 | 1503 |
| » cross media | 238 | 1280 |
| » demographics | 317 | 1201 |
| » direct marketing | 322 | 1196 |
| » domain names | 21 | 1497 |
| » don't believe the hype | 27 | 1491 |
| » e-commerce | 323 | 1195 |
| » email marketing | 99 | 1419 |
| » entertainment | 300 | 1218 |
| » Europe | 162 | 1356 |
| » events | 10 | 1508 |
| » finance | 93 | 1425 |
| » global | 79 | 1439 |
| » healthcare | 29 | 1489 |
| » I-PR & business communications | 21 | 1497 |
| » instant messaging marketing | 17 | 1501 |
| » interviews | 2 | 1516 |
| » intrusive formats | 8 | 1510 |
| » Latin America | 34 | 1484 |
| » legal, government & regulation | 49 | 1469 |
| » loyalty & retention | 38 | 1480 |
| » major account moves | 4 | 1514 |
| » major brands | 116 | 1402 |
| » major players news | 267 | 1251 |
| » Marketing | 1 | 1517 |
| » measurement & analytics | 122 | 1396 |
| » media convergence | 329 | 1189 |
| » minorities | 30 | 1488 |
| » mobile marketing | 203 | 1315 |
| » multi-channel marketing | 84 | 1434 |
| » new and improved | 52 | 1466 |
| » nonsense & parodies | 1 | 1517 |
| » online ad market | 499 | 1019 |
| » pearls of wisdom | 67 | 1451 |
| » people | 36 | 1482 |
| » personalization | 34 | 1484 |
| » political parties & organizations | 35 | 1483 |
| » privacy | 26 | 1492 |
| » promotions | 34 | 1484 |
| » publishing | 267 | 1251 |
| » real estate | 13 | 1505 |
| » rich media | 149 | 1369 |
| » search engine marketing | 214 | 1304 |
| » Segmentation & Markets | 3 | 1515 |
| » seniors | 29 | 1489 |
| » sex sells | 2 | 1516 |
| » signs of doom | 105 | 1413 |
| » signs of recovery | 88 | 1430 |
| » small business | 28 | 1490 |
| » spam & anti-spam | 13 | 1505 |
| » Spanish-speaking | 23 | 1495 |
| » syndication & RSS | 23 | 1495 |
| » technical innovation | 104 | 1414 |
| » telecom | 100 | 1418 |
| » text ads | 114 | 1404 |
| » tools & software | 126 | 1392 |
| » top stories | 199 | 1319 |
| » travel | 35 | 1483 |
| » user experience | 233 | 1285 |
| » viral marketing & social media | 97 | 1421 |
| » weblog marketing | 82 | 1436 |
| » women | 57 | 1461 |
| » worst practices | 19 | 1499 |
| » Youth | 101 | 1417 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Top News: AOL backs Appssavvy | Kindle Fire on track for huge monthly ad impressions | Facebook friends
Online Ad Market:
AOL backs ad startup Appssavvy.
Mobile Marketing:
Kindle Fire on track for hundreds of millions of monthly ad impressions.
Mobile Computi [...]
Posted: Tuesday, December 20th 2011
Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon
Social Media:
Facebook Timeline goes live worldwide.
Finance:
Glam Media plans to file for an initial public offering.
Groupon co-founders [...]
Posted: Thursday, December 15th 2011
Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games
Social Media:
Facebook timeline lands in New Zealand.
Search:
Yahoo updates Search BOSS with more developer tools.
Mobile Marketing:
MoPub to [...]
Posted: Wednesday, December 7th 2011
Top News: Google online music | Google TV 2.0 | Brightroll lands $30M
Online Music:
Google to unveil online music store Wednesday.
Mobile Computing:
Nokia will make a Windows 8 tablet.
Convergence:
Sony [...]
Posted: Wednesday, November 16th 2011
Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad
Signs of What's To Come:
Sony, Samsung join 3-D glasses project.
Youth & Social Media:
What Facebook does to Kids' brains.
Mobile Computing:
Google+ [...]
Posted: Monday, August 8th 2011
Top News: Google+ | Feature phones decline | Goofy email campaigns |
Social Media:
Google+ games round the corner to hit Facebook’s popularity?
Google+ witnesses traffic growth decline: aberration or ear [...]
Posted: Friday, July 29th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Gaming Posed to be Another Online Success Story in China
If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games [...]
Posted: Tuesday, July 26th 2011
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011
Google+ Groups in the Works with Fridge Acquisition
Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has [...]
Posted: Thursday, July 21st 2011
Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity
Mobile Marketing:
T-Mobile, AT&T test services in attempt to grow mobile ad market.
Mobile advertising surge forecast at Cannes.
Business Strategies:
Hulu [...]
Posted: Wednesday, June 22nd 2011
Get Ready for Voice-based Interactive Ads, Starting with Search
Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr [...]
Posted: Tuesday, June 14th 2011