Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	385	490
» ad pricing	125	750
» ad selling	230	645
» ad targeting	211	664
» ad technologies & vendors	103	772
» advertainment	16	859
» affiliate marketing	4	871
» agencies & ad departments	118	757
» alternative marketing	38	837
» Asia/Pacific	15	860
» automotive	33	842
» b2b	22	853
» best practices	67	808
» biz buzz	77	798
» branding	54	821
» broadband	51	824
» campaigns & creatives of note	17	858
» case studies	9	866
» co-op marketing & partnerships	4	871
» computers & tech	18	857
» consumer packaged goods	23	852
» CRM	2	873
» cross media	54	821
» demographics	89	786
» direct marketing	250	625
» domain names	3	872
» don't believe the hype	18	857
» e-commerce	338	537
» email marketing	75	800
» entertainment	31	844
» Europe	39	836
» events	6	869
» finance	23	852
» global	28	847
» healthcare	6	869
» I-PR & business communications	6	869
» instant messaging marketing	7	868
» interviews	2	873
» intrusive formats	15	860
» Latin America	8	867
» legal, government & regulation	31	844
» loyalty & retention	10	865
» major account moves	1	874
» major brands	48	827
» major players news	168	707
» measurement & analytics	173	702
» media convergence	54	821
» minorities	15	860
» mobile marketing	15	860
» multi-channel marketing	41	834
» new and improved	17	858
» nonsense & parodies	9	866
» online ad market	249	626
» pearls of wisdom	10	865
» people	4	871
» personalization	13	862
» political parties & organizations	18	857
» privacy	34	841
» promotions	9	866
» publishing	234	641
» real estate	5	870
» rich media	49	826
» search engine marketing	167	708
» seniors	4	871
» signs of doom	38	837
» signs of recovery	72	803
» signs of what's to come	199	676
» small business	12	863
» spam & anti-spam	31	844
» Spanish-speaking	8	867
» syndication & RSS	10	865
» technical innovation	20	855
» telecom	14	861
» text ads	80	795
» tools & software	51	824
» travel	46	829
» user experience	65	810
» viral marketing & social media	11	864
» weblog marketing	31	844
» women	24	851
» worst practices	61	814
» Youth	1	874

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

'Download Disasters' Found in WhenU, 180solutions Bundles

Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Online Shoppers Not Too Worried about Security

Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work. Some 88 percent said  [...]
Posted: Tuesday, January 17th 2006

Online Sales Up 33 Percent Christmas Week

Year-over-year online sales growth was strong Christmas week (ended Dec. 25), up 33 percent, to $1.77 billion, from the $1.33 billion in the corresponding week a year earlier, reports Internet Retailer, citing comScore figures. Online sales were, however, down significantly from the record $3.03 billion the week before. Online travel sales   [...]
Posted: Tuesday, January 17th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

Consumers: For VOD, We'd Rather See Ads than Pay

Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point  [...]
Posted: Thursday, January 12th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Hitwise: Google, eBay Drive Online Retail Visits

Online shoppers tended to rely more on Google than other search engines for their shopping-related searches in December, but eBay sent even more traffic to shopping sites, according to a Hitwise report issued Wednesday, writes Reuters. Some 11.1 percent of all December shopping-related visits originated at Google - 28 percent more than last year. eBay generated more than 13 percent. Yahoo Search and Microsoft  [...]
Posted: Thursday, January 12th 2006

Online Sales, Up 29 Percent, Again Surpass $3B

Online sales passed the $3 billion mark for the week ended Dec. 18, increasing 29 percent to $3.03 billion from $2.35 billion in the corresponding week in 2004, reports InternetRetailer, citing comScore figures. A week earlier, online sales totaled $3.07 billion, exceeding the $3 billion mark for the first time. Online travel sales were up  [...]
Posted: Thursday, January 12th 2006

Holiday Shoppers Less Satisfied with Online Retailers

Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend.  [...]
Posted: Wednesday, January 11th 2006

Online Customer Service Deteriorated in 4Q05

A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports InternetRetailer, citing E-Tailing Group's 8th "Annual Mystery Shopping Study." The number/percentage of sites offering a toll-free customer service telephone number - the most important service feature, according to E-Tailing Group - fell from 93 to 95. "Overall...more drill-down was required to find answers to questions on   [...]
Posted: Wednesday, January 11th 2006

Mobile Game Market Growing - into Advertising Opportunity

Mobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer, which also cites a recent IDC forecast that U.S. mobile games revenue will increase to $1.5 billion in 2008, from $600 million in 2005. Among the main characteristics of mobile gamers, says eMarkter three are key: Women download more puzzle games - which drive the most mobile gam  [...]
Posted: Wednesday, January 11th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Google Increases Lead in Search Share Rankings

Google maintained its lead in the U.S. search market in November with 39.8 percent of all the searches conducted, followed by Yahoo at 29.5 percent and MSN at 14.2 percent, according to comScore Media Metrix monthly numbers released Friday. Year over year, Google's search share increased 5.2 percentage points, whereas Yahoo's declined 2.5 points,  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Consumers Don't Always Get What They Want from Emailers

What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive "unscheduled offers" from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and   [...]
Posted: Monday, January 9th 2006

Searchers' Fealty up for Grabs

Though Google leads among search engines and has increased its share of online searches to 41 percent from 31 percent two years ago, searchers continue to use multiple engines and marketers need to consider their ever-shifting loyalty, according to Forrester Research's report "Search Loyalty Is Hard to Find," writes InternetRetailer. Though 40 percent of online users say they are loyal to one of the four large search engines (G  [...]
Posted: Friday, January 6th 2006

Online Sales Surpass $3 Billion Mark for Week

Weekly online retail sales surpassed $3 billion - for the first time - in the week ended Dec. 11, 2005, reports InternetRetailer, citing comScore figures. Online sales for the week reached $3.07 billion, 19 percent more than the $2.57 billion in the corresponding week of 2004. (Weekly online sales exceeded $2 billion for the first time in the same week of 2003). Online travel sales for the week totaled $1.05 billion, down 1 per  [...]
Posted: Thursday, January 5th 2006