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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
McCain Pummels Obama in Search Ad Relevance; Neither Does Great
While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard.
Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se [...]
Posted: Wednesday, September 10th 2008
Details Come Out on Kerry Online Ad Campaign
In an effort to boost the industry's use of internet advertising, political ad firm MSHC Partners released research showing how much its $3 million in online advertising billings during the presidential campaign helped the Kerry campaign. MSHC bought more than 800 million impressions over more than 100 websites, indicating an approximate CPM of $3.75. Of Republicans and independents who saw the online ads around the time of the Democratic Convention, 14 percent showed a boost in favorability tow [...]
Posted: Friday, January 28th 2005
Kerry Online Fundraising Relies on Ads
MediaPost: Web Ads Spur Fund Raising and Prompt Swift Reaction from Kerry Campaign
Presidential contender John Kerry's campaign is fast becoming addicted to web ads. A campaign on the New York Times' site was quickly expanded and continued after immediate fundraising results were seen on the Kerry site. Aides set a goal of $10 million for March and found themselves taking in about $20 million. The campaign was quickly expand [...]
Posted: Thursday, April 15th 2004
Democrats and Republicans Having Fun With Streaming Video
Turnto10.com: Parties Use Internet To Spread Their Messages
Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet.
As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro [...]
Posted: Tuesday, March 30th 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
- Showing 1 - 5 of 5