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Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

NY Governor Proposes iPod Tax

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York   [...]
Posted: Wednesday, December 17th 2008

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

First Presidential Debate Draws 57 Million Viewers

Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter. Though Friday night's Presidential debate was expected to pull record numbers, it didn't even make the top 10 most-watched debates in history, points out Media Life  [...]
Posted: Wednesday, October 1st 2008

Obama Video Viewing Up 155%, McCain's Attracts Mostly Female Viewers

The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to (pdf) Nielsen Online data, MarketingCharts reports.   [...]
Posted: Friday, September 26th 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Obama's Acceptance Speech Draws 38.4M American Viewers

Barack Obama's acceptance speech at the Democratic National Convention attracted 38.4 million American viewers -- a larger audience than those that watched the opening ceremony for the Beijing Olympics (34.2 million viewers), reports the Guardian. (The speech was broadcast on ma  [...]
Posted: Tuesday, September 2nd 2008

AT&T to Rock Youth Vote from Handsets

In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November. The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility. Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl  [...]
Posted: Wednesday, August 13th 2008

Take that, Obama: McCain One-Ups Olympic Buy

Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million. "Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc  [...]
Posted: Tuesday, August 5th 2008

Obama Makes Gold-Medal Buy in Beijing Olympics

Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential candidate in 16 years, includes network TV and cable advertising, writes Advertising Age. NBC Universal, which expects to rake in $1 billion in ad rev  [...]
Posted: Thursday, July 24th 2008

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

Team Obama Tackles General Election with Gusto

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics. The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age. NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would ex  [...]
Posted: Friday, June 20th 2008

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

Top 50 Web Rankings Issued: Love, Taxes, Politics, Economy on Visitors' Minds

Yahoo Sites edged Google Sites out among US web properties with 137 million visitors vs. 136 million, as traffic to tax, greetings/Valentine's Day, politics, and news sites increased, according to a monthly analysis by comScore's Media Metrix service, MarketingCharts   [...]
Posted: Thursday, March 20th 2008

Heavy Bloggers Engage with News, Entertainment Sites

"Heavy bloggers" -- 20 percent of US blog visitors, which account for 84 percent of all time spent on blog sites -- are more likely than the average internet user to consume news and entertainment content online, according to a comScore study, writes MarketingCharts. They are also more likely   [...]
Posted: Wednesday, March 12th 2008

Writers Strike (Officially) Comes to End

Early today the Writers Guild of America (WGA) and the Alliance of Motion Picture & Television Producers (AMPTP) agreed to end the three-month strike. 92.5 percent of 3775 writers that voted ruled in favor of returning to work, the WGA reported. The next order of business will be to ratify a three-year contract, which shall involve new terms for writers in  [...]
Posted: Thursday, February 14th 2008