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Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

Spot Runner Bakes Up Ad Templates for Politicians

Spot Runner has launched a site designed for political candidates, reports Broadcasting & Cable. The political ad site is stocked with spots on education and taxes, all of which await tweaking from a creative but time  [...]
Posted: Thursday, March 27th 2008

Newsmax on the Market for GOP-Loving Advertisers

Conservative news site Newsmax is going all out to attract advertisers looking to reach Republicans. The site is launching a multi-platform campaign to convince advertisers it's the go-to destination for moneyed Conservatives. Potential advertisers can also obtain demographic data, including how many readers have college degrees (62 percent) and how many are financially well-off (41 percent earn over $250,000). Despite its appeal to Conservatives, however, the site hopes to avoid pigeon  [...]
Posted: Tuesday, February 5th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Website Rankings for Sept. Issued; Retail, Religion, Politics Heat Up

Yahoo Sites remained the top US web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites. Retail, political, sports and religion sites were the top-gaining categories/sites, according to the comScore Media Metrix monthly analysis of activity among top US online properties in September,   [...]
Posted: Monday, October 22nd 2007

MoveOn Sanctions Dropped Google Ads for Political Campaign

MoveOn.org has backed down from the Google ad controversy, allowing Senator Susan Collins (R, Maine) to use its namesake in ads blasting the left-wing political organization. "We don't want to support a policy that denies people freedom of expression," MoveOn's Jennifer Lindenauer   [...]
Posted: Wednesday, October 17th 2007

Google Gets into SNAFU Over Political Ads

Google has been tossed headlong into battle between Republican lawmakers and activist group MoveOn.org, reports Fox News. The disagreement came about when the campaign for Susan Collins, the Republican Senator from Maine, bought keyword ads on Google attacking MoveOn. Days after the ads were bought, Google informed the group that its keyword campaign would be withdrawn. Google advertising policy allows copyrigh  [...]
Posted: Monday, October 15th 2007

First Nielsen/NetRatings Data on New Zealand Online Display Advertising Issued

The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532 advertisers, reports MarketingCharts. Online ad impressions for the month reached 1.58 billion, equating to nearly a quarter of total Austra  [...]
Posted: Tuesday, August 28th 2007

Google Wooing Politicians - and Their Ad Money

A group of political and advocacy group consultants recently got a sales pitch from Google highlighting what the company can do for them, according to the Los Angeles Times. Google spoke to about 80 consultants about how its products, from the core search engine to YouTube, can be used to court votes and opinion. The pitch was given by by members of Google's newly formed political sales team. (YouT  [...]
Posted: Tuesday, March 27th 2007

Advertisers Follow Beltway Publications Online

Once read for the most part only by Washington politicos, beltway publications like the recently launched The Politico and old-timers The Hill and Roll Call are now attracting online readers from all over the country - and advertisers such as advocacy groups and corporations are following suit,   [...]
Posted: Monday, March 12th 2007

Coulter's Edwards Slur Causes Advertiser Backlash

Conservative commentator Ann Coulter's recent derogatory remarks against Democratic Presidential candidate John Edwards (she implied he was a "faggot") have led to advertisers' backing away from buying space on the conservative columnists' website. Advertisers began jumping from Coulter's site after liberal blog Daily Kos  [...]
Posted: Thursday, March 8th 2007

HuffPo Names Advertising.com's Smith as Revenue Officer

The Huffington Post has tapped James Smith to be the site's first chief revenue officer, effective January. Smith will be joining HuffPo from his current stint as chief of publisher services at Advertising.com, MediaPost reports. "I'll be in charge of all revenue strea  [...]
Posted: Wednesday, December 20th 2006

Terrorists, Too, Exploit AdSense Click Fraud

Jim Hedger of Webmaster Radio has made public a report that ads served by Google on the sites of Google AdSense publishers who are connected with Al Qaeda, Hezbollah and other terrorist groups are benefiting those groups, which are resorting to click fraud to derive revenue from Google advertisers,   [...]
Posted: Thursday, December 7th 2006

Gather.com Nabs $10MM in Funding

Boston-based Gather.com, the site for grownups and the celebs they idolize, secured $10 million in funding from Hearst and McGraw-Hill, along with Pilot House Ventures and some angel investors. The funds will be used to expand internationally as well to attract more top-shelf participants to the service, Red Herring reports. The social-networking site brings well-known personalities into the f  [...]
Posted: Monday, November 20th 2006

Social Network for 'Opinion Drivers' Debuts

Hotsoup.com, a social networking site aimed at "opinion drivers" who wish to debate political issues, debuted today (Thursday). Chip Smith, one of 10 Hotsoup.com founders, claims there are 30 million such "opinion drivers," paidContent reports. The founders of Hotsoup say the effort is to build community and a social network, but they have also  [...]
Posted: Thursday, October 19th 2006

YouTube Deals with Censorship, Dueling Bloggers

YouTube recently began cracking down on questionable content in an attempt to appease advertisers, but now the video-sharing site is incurring the wrath of bloggers who think it may be going too far. YouTube allows users to flag videos that they feel are inappropriate and bring them to the attention of the video-sharing site for possible removal. Recently, YouTube deleted a video from political blogger Michelle Malkin, although the video had been on the site for some time, the New Y  [...]
Posted: Tuesday, October 10th 2006