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Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Pajamas Media Blog Network Announced

The scheduled November 16 launch of a right-leaning blog network Pajamas Media was officially announced last week by cofounder Roger L. Simon, although it will include mainstream journalists from the likes of CNBC and the New York Times - and even the left-leaning The Nation, reports CNET. The Pajamas Media sit  [...]
Posted: Monday, October 24th 2005

Kids Group Targets Buzz Marketing, Trade Group

ClickZ reports that a foundation geared to protecting kids from sex, violence and unfettered capitalism launched a trade media campaign attacking the new draft code of ethics put forward by the Word of Mouth Marketing Association (WOMMA). The National Institute on Media and the Family (NIMF) took out ads in AdAge, ClickZ and other industry trades to lobby against what it terms "buzzploitation." The Foundation is   [...]
Posted: Tuesday, March 8th 2005

Details Come Out on Kerry Online Ad Campaign

In an effort to boost the industry's use of internet advertising, political ad firm MSHC Partners released research showing how much its $3 million in online advertising billings during the presidential campaign helped the Kerry campaign. MSHC bought more than 800 million impressions over more than 100 websites, indicating an approximate CPM of $3.75. Of Republicans and independents who saw the online ads around the time of the Democratic Convention, 14 percent showed a boost in favorability tow  [...]
Posted: Friday, January 28th 2005

Kraft to Abandon Kid Marketing

MediaPost reports that Kraft Foods will cut out marketing to kids under the age of 11 in an effort to get ahead of the movement to curtail advertising to children as a means to prevent obesity. Kraft already avoids media buys targeted to kids below the age of six, but has been one of the heaviest advertisers in content geared to pre-teens. The media decision affects print, television and radio marketing. The company said it w  [...]
Posted: Wednesday, January 12th 2005

FindWhat Launches PPC Auction Network

ClickZ: FindWhat Unveils Answer to AdSense FindWhat launched its own version of a cost-per-click auction network, debuting AdRevenue Xpress. While the auction process remains much like Google's AdSense network, FindWhat lets advertisers bid on keywords and categories, rather than contextual placements. The program is now available to existing FindWhat advertisers and will later roll out to new customers. The search compan  [...]
Posted: Friday, October 1st 2004

Blog Ads Grow Rapidly, Convention or No

MediaPost: Convention Coverage Could Boost Blog Traffic, Ad Rates, and Awareness Coinciding with the political establishment's recent embracing of blogs and - heaven forbid - bloggers, the chief of blog ad network Blogads reports that traffic and ad revenues are growing enormously. Several recent individual days of revenue outdid the billings of all of last year, according to CEO Henry Copeland. The fact that the Democratic   [...]
Posted: Monday, July 26th 2004

Political Ads May Spur Online Media Demand

AP (via Newsday): Political Ads Popping Up on Web Sites The efficiency of message distribution and proven effectiveness in fundraising efforts will drive a record year for political advertising, according to all the newly-minted experts. The Associated Press wrote a wrap-up of online political developments, all of which seem to portend a big bout of spendin  [...]
Posted: Wednesday, May 12th 2004

Kanoodle Disses Google's 'Band Aid'

MediaPost: Kanoodle Calls Google Pricing Tweak A 'Band-Aid' It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and CEO, Kanoodle called Google's Smart Pricing a "Band Aid," and over the last two days Google and Overture have issues competing press releases about recent wins of publisher deals. See what happens when political ads start running?   [...]
Posted: Tuesday, April 6th 2004