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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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FCC To Take First Crack at Neutrality Rules
As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation.
The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings.
FCC Chairman Juliu [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
Politics, Holidays Drive Top October Web Properties
The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.
[...]
Posted: Monday, November 24th 2008
Obama's Fireside Chats Hit YouTube
With what The Guardian called "an ultra-modern echo of Franklin D. Roosevelt's regular folksy radio broadcasts," President Elect Barack Obama has launched a weekly address to the nation -- via YouTube.
Like Roosevelt's "fireside chats," Obama uses a contrived intimate setting to discuss issues plaguing the country -- the economy, energy, healthcare, education -- and outlines plans to resolve them:
[...]
Posted: Monday, November 17th 2008
Army Puts Overseas Soldiers Behind Recruitment Webcasts
Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign.
"Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a [...]
Posted: Tuesday, November 11th 2008
Democrats More Politically Active than Republicans
Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press, [...]
Posted: Friday, October 31st 2008
Social Media's Election Frenzy: Resources, Memes and Stats
Online video-sharing and social networking are playing a growing role in the American electoral climate.
Sites across the web are using entertainment, data and engagement techniques to encourage users to cast their votes. Some of the work is satirical, like the Nobama-sponsored Obama cartoon featured at the left of this article, or the user-generated McCain ad to the right of it.
Overall, what's out there is a snapshot of how the zeitgeist interprets -- and reinterprets -- [...]
Posted: Friday, October 3rd 2008
Obama Campaign Launches iPhone App
Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times.
Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e [...]
Posted: Friday, October 3rd 2008
Mobile -- Better at Reaching Democrats than Republicans?
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
Much has been said of the Obama campaign's us [...]
Posted: Wednesday, October 1st 2008
Updated Senate Web Linking Rules Include Social Media Sites
The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages.
Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica.
The tempest stirred last summer when Rep. John Culbers [...]
Posted: Friday, September 26th 2008
Obama Video Viewing Up 155%, McCain's Attracts Mostly Female Viewers
The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to (pdf) Nielsen Online data, MarketingCharts reports.
[...]
Posted: Friday, September 26th 2008
Palin Prattle, Good or Bad, Commands Web Traffic
ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20."
By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee [...]
Posted: Wednesday, September 17th 2008
AT&T to Rock Youth Vote from Handsets
In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November.
The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility.
Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl [...]
Posted: Wednesday, August 13th 2008
Obama Makes Gold-Medal Buy in Beijing Olympics
Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential candidate in 16 years, includes network TV and cable advertising, writes Advertising Age.
NBC Universal, which expects to rake in $1 billion in ad rev [...]
Posted: Thursday, July 24th 2008
Industry Buzz & Snippets: 6/17/08
Ad Networks and Analytics:
50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.
[...]
Posted: Tuesday, June 17th 2008
Journalist Views on Social Media's Influence on Reporting Differ by Beat
Journalists actively read and create online content, but their level of engagement varies by beat.
And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports.
The study from Brodeur and [...]
Posted: Tuesday, May 27th 2008
Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election
Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts [...]
Posted: Monday, March 24th 2008
BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads
Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts).
The top three new [...]
Posted: Thursday, March 20th 2008
Romney Leads in Campaign Advertising; Clinton, Obama in Tight Website Race
Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined.
Romney's placements number 10,893 political ads from January 1 to October 10, compared with 5,975 for Bill Richardson and 4,293 for Barack Obama, the two runners-up - The Nielsen Company reported ( [...]
Posted: Wednesday, October 17th 2007