Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 24 | 23 |
| » ad pricing | 2 | 45 |
| » ad selling | 9 | 38 |
| » ad targeting | 31 | 16 |
| » advertainment | 4 | 43 |
| » affiliate marketing | 1 | 46 |
| » agencies & ad departments | 4 | 43 |
| » alternative marketing | 1 | 46 |
| » Asia/Pacific | 4 | 43 |
| » b2b | 1 | 46 |
| » best practices | 7 | 40 |
| » biz buzz | 5 | 42 |
| » branding | 5 | 42 |
| » broadband | 4 | 43 |
| » campaigns & creatives of note | 7 | 40 |
| » co-op marketing & partnerships | 4 | 43 |
| » computers & tech | 3 | 44 |
| » consumer packaged goods | 2 | 45 |
| » CRM | 1 | 46 |
| » cross media | 2 | 45 |
| » direct marketing | 1 | 46 |
| » domain names | 2 | 45 |
| » don't believe the hype | 2 | 45 |
| » e-commerce | 4 | 43 |
| » email marketing | 2 | 45 |
| » entertainment | 3 | 44 |
| » Europe | 2 | 45 |
| » finance | 1 | 46 |
| » healthcare | 1 | 46 |
| » I-PR & business communications | 1 | 46 |
| » intrusive formats | 9 | 38 |
| » legal, government & regulation | 25 | 22 |
| » major brands | 5 | 42 |
| » major players news | 17 | 30 |
| » measurement & analytics | 6 | 41 |
| » media convergence | 4 | 43 |
| » mobile marketing | 9 | 38 |
| » multi-channel marketing | 1 | 46 |
| » new and improved | 2 | 45 |
| » online ad market | 19 | 28 |
| » pearls of wisdom | 2 | 45 |
| » people | 4 | 43 |
| » personalization | 4 | 43 |
| » privacy | 16 | 31 |
| » publishing | 10 | 37 |
| » real estate | 1 | 46 |
| » research & stats | 7 | 40 |
| » rich media | 4 | 43 |
| » search engine marketing | 14 | 33 |
| » signs of doom | 4 | 43 |
| » signs of recovery | 1 | 46 |
| » signs of what's to come | 14 | 33 |
| » small business | 1 | 46 |
| » spam & anti-spam | 5 | 42 |
| » technical innovation | 5 | 42 |
| » telecom | 2 | 45 |
| » text ads | 8 | 39 |
| » tools & software | 10 | 37 |
| » top stories | 11 | 36 |
| » user experience | 9 | 38 |
| » viral marketing & social media | 7 | 40 |
| » weblog marketing | 3 | 44 |
| » worst practices | 13 | 34 |
| » Youth | 1 | 46 |
Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK
Black Friday:
Promotions, tradition lure shoppers on Black Friday.
Bargains bring out the crowds.
Holiday sales forecast:
E-Commerce growing [...]
Posted: Friday, November 26th 2010
Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns
Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX.
"What is different about these is that they are highly targeted [...]
Posted: Friday, September 3rd 2010
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Industry Buzz & News: 6/04/10
Online Ad Market:
Google quietly brings Twitter feeds to display ads.
Publishing:
Publishers see signs the iPad can restore ad money.
Social Media:
Why small businesses shouldn't [...]
Posted: Friday, June 4th 2010
Industry Buzz & News: 5/17/10
Ad Technologies:
Hulu's new player asks users for feedback on ad targeting.
Ad company Virtual Iris riding the HTML5 wave.
Happy Birthday YouTube: our favorite videos.
[...]
Posted: Monday, May 17th 2010
Industry Buzz & News: 4/21/10
Ad Technologies:
Adobe calls it quits on Flash for the iPhone.
Social Media:
Is Foursquare's growth boxed in?
Spotting the creators of peer [...]
Posted: Wednesday, April 21st 2010
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Industry Buzz & Snippets: 02/05/10
Campaigns:
Adidas rewards consumers for sharing in online push.
Analytics:
Real time analytics makes for happy customers.
Ad Technology:
Study calls for more user choice [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 02/03/10
Campaigns:
Dunkin' Donuts finds success with fan photos.
American Greetings launches Twitter contest for Valentine's Day.
Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads.
Ad Technologies:
Google [...]
Posted: Wednesday, February 3rd 2010
Supreme Court Ruling to Boost Online Political Ad Spend
The US Supreme Court has made a key ruling impacting campaign finance that could well translate into more political ads running online this campaign season.
The Supreme Court has overturned a 63-year-old law, along with two of its own decisions, barring both corporations and unions from spending money directly on ads that advocate electing or defeating candidates. It also overturned parts of the McCain-Feingold Act, which barred issue-oriented ads paid for by corporations or unions 30 days be [...]
Posted: Friday, January 22nd 2010
Candidates Use Behavioral Targeting to Reach Voters
Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle.
Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites.
Targeting Online Behav [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Creative-Rich Dream Team to Refurb Interactive Ad Standards
The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force.
This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state [...]
Posted: Thursday, April 30th 2009
British PM to Give Citizens Online 'Voice'
UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr [...]
Posted: Wednesday, March 11th 2009
YHOO/GOOG Liaison Gets Blessing from CA Congress Members
Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through.
The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma [...]
Posted: Tuesday, September 30th 2008
Online Search Ads Could Change Swing Voters' Minds
Some 7 percent of online voters say they are likely to change their vote before the election, and the types of sites they select for political information after internet searches determine the likelihood of an opinion change, according to a recent study by Didit, MarketingCharts reports.
[...]
Posted: Monday, September 15th 2008
AT&T to Rock Youth Vote from Handsets
In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November.
The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility.
Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl [...]
Posted: Wednesday, August 13th 2008
Ex-Clinton Aid Reps Phorm to Policy-Makers
Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T.
Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as [...]
Posted: Friday, August 1st 2008
Senate Conflicted Over Notion of 'Privacy' in Online Advertising
Yesterday the Senate Commerce Subcommittee held an anticipated behavioral advertising hearing.
Of particular concern to its opponents is the practice of serving ads to users based on their online activity. Such capabilities have been compared to browser hijacks and wire [...]
Posted: Thursday, July 10th 2008
Public Knowledge, Free Press Launch Preemptive Strike on Behavioral Targeting Hearing
The Senate Commerce Committee's has rescheduled its online behavioral targeting hearing for July 9.
On the eve of the hearing, Public Knowledge, Free Press and the Center for Democracy and Technology will hold a debate contesting the safety of behavioral targeting, reports MediaPost.
Prior to the [...]
Posted: Thursday, July 3rd 2008