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Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]
Posted: Friday, November 26th 2010

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

State of the DTV Transition: House Defeats Bill to Delay, Updated 1-29-09

1-29-09: House Defeats Bill to Delay Transition House Republicans on Wednesday defeated a bill to delay the upcoming DTV transition. The vote failed to clear the two-thirds threshold, with Republicans voting against the bill, in part, they say, because a delay will simply confuse consumers, MediaBuyerPlanner reports. As of last week, approximately 2.6 million consumers were on the waiti  [...]
Posted: Friday, January 30th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

Israeli Gov't Holds First Twitter Press Conference

On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate. Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe  [...]
Posted: Monday, January 5th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Democrats More Politically Active than Republicans

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press,   [...]
Posted: Friday, October 31st 2008

Mobile -- Better at Reaching Democrats than Republicans?

As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts. Much has been said of the Obama campaign's us  [...]
Posted: Wednesday, October 1st 2008

Obama Video Viewing Up 155%, McCain's Attracts Mostly Female Viewers

The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to (pdf) Nielsen Online data, MarketingCharts reports.   [...]
Posted: Friday, September 26th 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

Electronic Billboards Display Roving Super Tuesday Results

Clear Channel Outdoor will provide digital reporting of primary election results via its high-tech LED billboard networks and a partnership with MSNBC and CNBC, reports MediaBuyerPlanner. Throughout Tuesday February 5, digital displays in Albuquerque, Chicago, Las Vegas, Los Angeles and Memphis will air election figures. Real-time content will be supplied  [...]
Posted: Tuesday, February 5th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

Obama Scores in MySpace Primary ... Oh, and at Iowa, Too

Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary. Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote. Mike Huckabee, who took Iowa amongst Republ  [...]
Posted: Friday, January 4th 2008

Radio Websites Could Offer Astute Politicians an Advantage

At a time when political candidates are looking for every edge they can find to motivate voters, radio websites could be a good place to start, according to a study conducted by The Media Audit (via MediaBuyerPlanner). "Nearly 70 percent of radio website visitors are active voters compared to approximately 60 percent for the general market. T  [...]
Posted: Thursday, September 20th 2007

IAB Forms Research Advisory Board for Audience Measurement Guidelines

The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site. Toward completion of the guidelines, the IAB has established the Research Advisory Board. The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options.  [...]
Posted: Tuesday, September 18th 2007

NYT Publishes Censored Pearl Harbor Story 64 Years Later

Last week, The New York Times posted digital versions of censored - and therefore unpublished - articles written in 1942 to commemorate the anniversary of the attack on Pearl Harbor. The 15,000-word series, written in 1942 by Times reporter Robert Trumbull, detailed the Herculean engineering feat of raising and repairing four heavily damaged battleships. Sixty-four years later,   [...]
Posted: Monday, December 11th 2006