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| » viral marketing & social media | 21 | 138 |
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| » women | 3 | 156 |
| » worst practices | 32 | 127 |
| » Youth | 8 | 151 |
Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |
2011 Predictions/2010 in Review:
Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011.
2010 and its year in IOS.
Forget Android, Apple iPad will do [...]
Posted: Thursday, December 30th 2010
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Obama Admin Delivers Video Streaming App
The Obama Administration has developed an app for the iPhone and iTouch that provides constituents with such features as news, web chats with Administration officials and live footage from the President's public events at the White House.
It joins a small but growing numbe [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/11/10
Campaigns:
Aflac is leaving its agency and taking the duck.
NJ governor's race yielded small online spends.
Analytics:
5 tips for investing in analytics.
E-Mail Marketing: [...]
Posted: Monday, January 11th 2010
EU Privacy Policy May Reach Icy Hand Across Atlantic
If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them.
The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ [...]
Posted: Monday, November 9th 2009
Candidates Use Behavioral Targeting to Reach Voters
Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle.
Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites.
Targeting Online Behav [...]
Posted: Monday, November 2nd 2009
Competing Groups Vie for .Gay Web Suffix
Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,†adding another suffix to a growing list that includes “.com,†“.edu,†“.org,†and “.net,†the New York Times reports.
The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en [...]
Posted: Monday, October 26th 2009
FCC To Take First Crack at Neutrality Rules
As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation.
The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings.
FCC Chairman Juliu [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Companies Prep Salvos for Net Neutrality War
Providers of social networking applications, telecom providers, carriers and ISPs are bracing for the expected announcement this Thursday of new net neutrality rules by the Federal Communications Commission.
The impending release has launched last-minute lobbying from all quarters, from so-called 'Blue Dog' Democrats on behalf of carriers and cable companies, to CEOs of such companies as Google and Twitt [...]
Posted: Tuesday, October 20th 2009
Obama Solicits Texts to 'See What's Happening' in Africa
Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House.
The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages.
The codes include:
• Ghana - 1731
• Nigeria - 32969
• South Africa - 31958
• Kenya - 5683
Acc [...]
Posted: Friday, July 10th 2009
Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee
On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks.
The Obama Administration [...]
Posted: Monday, June 1st 2009
Creative-Rich Dream Team to Refurb Interactive Ad Standards
The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force.
This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state [...]
Posted: Thursday, April 30th 2009
Twitter Users Black Out to Protest 'Guilty Upon Accusation'
Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand.
The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr [...]
Posted: Tuesday, February 17th 2009
State of the DTV Transition: House Defeats Bill to Delay, Updated 1-29-09
1-29-09: House Defeats Bill to Delay Transition
House Republicans on Wednesday defeated a bill to delay the upcoming DTV transition. The vote failed to clear the two-thirds threshold, with Republicans voting against the bill, in part, they say, because a delay will simply confuse consumers, MediaBuyerPlanner reports.
As of last week, approximately 2.6 million consumers were on the waiti [...]
Posted: Friday, January 30th 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
State of the DTV Transition: Senate Approves Digital Delay
1-27-09: Senate Approves Digital TV Delay
The Senate has voted to delay the transition to digital television - originally scheduled for Feb. 17 - until June 12, because some viewers are not yet ready for the switch.
Similar legislation awaits action in the House, reports The New York Times (via [...]
Posted: Wednesday, January 28th 2009
North America: Positive Outlook for Obama Presidency
Most Americans think many of the top national issues - including the economy, healthcare, education, the Iraq war and energy - will improve over the next four years with President Barack Obama in office, according to a pre-inauguration survey by HCD Research.
The study, conducted January 13-15 among 3,772 participants representing the the top three political parties and [...]
Posted: Thursday, January 22nd 2009
What Genachowski as FCC Chair Might Mean for Media
Former FCC chairman Dick Wiley thinks President Obama's likely choice for FCC chief, Julius Genachowski, will build a commission that is tough on media mergers and acquisitions.
Wiley, a partner at law firm Wiley Rein, believes Genachowski's focus will be broadband, technology innovation and net neutrality, [...]
Posted: Wednesday, January 21st 2009