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Mobile -- Better at Reaching Democrats than Republicans?

As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts. Much has been said of the Obama campaign's us  [...]
Posted: Wednesday, October 1st 2008

Obama Sites Generate 6x More Traffic than McCain's

Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the candidates' websites and search-engine marketing programs, writes  [...]
Posted: Tuesday, September 30th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

875MM Consumers Shopped Online, Up 40% in 2 Years

Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits,   [...]
Posted: Wednesday, January 30th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

Political Giving Shifts To Democrats in Top Voter Segments

Eight of the 10 demographic segments most likely to contribute to a US presidential campaign -- including the most affluent, influential and well-educated voters -- made most of their contributions to Democratic candidates in the first half of '07, according to a recent Nielsen analysis, writes MarketingChart  [...]
Posted: Wednesday, January 2nd 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Presidential Candidates Get Personal via Email in September

As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests. According to ClickZ, the campaign emails are getting casual, often employing "Re:" and "Fw:" in the subject line as if the message was sent from a friend. And making contributions often won donors some face time with the candidate: From a chance to   [...]
Posted: Tuesday, October 9th 2007

Girly Mags Prove Unwilling to Shake Cig-Serving Ad Habits

Representative Lois Capps (CA-D), the leader of a group of US representatives asking women's magazines to stop publishing cigarette ads, is dissatisfied with the apathy she's receiving from the industry. "I am extremely disappointed with the decision of these 11 women's magazines to continue running ads promoting cigarette smoking," said the California Democrat in the report by Advertising Age.   [...]
Posted: Friday, August 17th 2007

2008 Elections: Romney Leads in TV Ads, Obama Dominates Online

Republican presidential candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10, according to The Nielsen Company, reports Mark  [...]
Posted: Wednesday, July 11th 2007

French Politics Takes on Second Life

French political debate among young people is shifting from Left Bank cafes into Second Life, with supporters of presidential frontrunners center-right Nicolas Sarkozy, Socialist Segolene Royal and centrist Francois Bayrou, along with fans of far-right National Front leader Jean Marie Le Pen, staking out their turf in the virtual world, writes Re  [...]
Posted: Tuesday, March 27th 2007

Commerce Dept: E-Commerce $29.3B in Q4, Up 25 Percent

U.S. retail e-commerce sales for the fourth quarter of 2006 totaled $29.3 billion, an increase of 6.3 percent from the third quarter of 2006, according to estimates from the Census Bureau of the Department of Commerce. That total is adjusted for seasonal variation and holiday and trading-day differences, but not for price changes. The fourth quarter 2006 e-commerce estimate is an increase of 24.6 percent f  [...]
Posted: Monday, February 26th 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007

In Email Battle, DOJ Takes Utah's Side

The U.S. Department of Justice has said that the federal Can-Spam Act does not supersede Utah's so-called child protection registry act, and that the state's Do Not Email registry does not infringe on free speech. The move is a massive blow to efforts to have Utah's Do Not Email law overturned, and it leaves the biggest argument against the registry unaddressed, writes Direct Magazine (  [...]
Posted: Thursday, November 9th 2006

Wal-Mart Toy Microsite Draws Consumer Fire

Consumer group Campaign for a Commercial-Free Childhood charges that Wal-Mart is "ruthlessly coming between parents and children and actively encouraging kids to nag for their holiday gifts." Campaign for a Commercial-Free Childhood has called on its 7,000 members to write Wal-Mart to urge that the retailer's Toyland microsite be shut down, Internet Retailer   [...]
Posted: Tuesday, October 17th 2006

DMA Testifies against Streamlined Sales and Use Tax

During a U.S. Senate subcommittee hearing July 25, the Direct Marketing Association argued against a bill making the Streamlined Sales and Use Tax Agreement mandatory. The SSUTA allows remote sellers (those selling via the internet, telephone or catalog) voluntarily collect sales taxes from people or businesses in member states. For the agreement to take effect, 10 states needed to enact legislation; so far, 19 states have done so,   [...]
Posted: Wednesday, August 2nd 2006

Senate, Too, Turns Down Net Neutrality

The Commerce Committee of the U.S. Senate nixed net neutrality rules, joining the House in dealing a setback to internet companies (e.g., eBay, Google and Amazon) and giving a boost to carriers (such as AT&T and Verizon), reports CNET. An 11-11 tie resulted in the defeat of a Democrat-backed amendment that would have   [...]
Posted: Thursday, June 29th 2006

Goodmail: CertifiedEmail Not Intended to Fight Spam

Goodmail CEO Richard Gingras told advocacy groups and legislators at a California Senate committee hearing last week that its fee-based CertifiedEmail program - which Yahoo and AOL are implementing - is about authentication, not reducing spam, DM News reports (via MediaBuyerPlanner). "The purpose is to restore trust to email,"  [...]
Posted: Tuesday, April 11th 2006

Online Politics More than Blogs and Websites

Politicians will increasingly use the internet as a direct marketing and branding channel, relying on podcasts, blogs and attack videos distributed via email, as well as looking at Friendster and Facebook as ways to reach voters, writes writes Eric Frenchman in the MarketingProfs Daily Fix, citing a Sunday New York Times article that   [...]
Posted: Wednesday, April 5th 2006