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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Industry Buzz & Snippets: 01/11/10
Campaigns:
Aflac is leaving its agency and taking the duck.
NJ governor's race yielded small online spends.
Analytics:
5 tips for investing in analytics.
E-Mail Marketing: [...]
Posted: Monday, January 11th 2010
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
McCain Pushes New Org with Social Media Efforts
Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win.
According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a [...]
Posted: Friday, January 9th 2009
Change.gov Opens to Questions, Comments, 'American Stories'
Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered.
The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged [...]
Posted: Friday, December 12th 2008
HuffPo Infused with $25M, Site Valued at $100M
Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners.
HuffPo plans to invest in infrastructure, increase in-house advertising capabilities and expand content offerings. The site primarily curates political content from other web destinations, but plans to launch a new investigative journalism initiative and unveil local versions of HuffPo in select metropolises.
More video will [...]
Posted: Tuesday, December 2nd 2008
Brand-Association Study: Obama Linked to BMW, McCain to Ford
Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower Survey from branding firm Landor Associates and research firm Penn, Schoen & Berland, [...]
Posted: Tuesday, November 11th 2008
Army Puts Overseas Soldiers Behind Recruitment Webcasts
Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign.
"Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a [...]
Posted: Tuesday, November 11th 2008
Obama 'Roadblock' Pulls 21.7 Overall Household Rating
Barack Obama’s Wednesday night roadblock on most major TV networks pulled a combined overall household rating, in the top 56 local markets, of 21.7, reports MediaBuyerPlanner.
The half-hour simulcast was the first to be aired by a presidential candidate since Ross Perot ran [...]
Posted: Friday, October 31st 2008
Obama Campaign Launches iPhone App
Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times.
Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e [...]
Posted: Friday, October 3rd 2008
YHOO/GOOG Liaison Gets Blessing from CA Congress Members
Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through.
The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma [...]
Posted: Tuesday, September 30th 2008
Economist Gives World a Vote in US Presidential Election
London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country.
The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York.
"We thought it would be fun and a bit of an educa [...]
Posted: Wednesday, September 24th 2008
Obama Cuts Back on August Web Spend; McCain Raises Stakes
Sen. Barack Obama drew slightly more buzz than Sen. John McCain over the course of the Democratic and Republican National Conventions, followed by Gov. Sarah Palin and Sen. Hillary Clinton, according to recent stats from Nielsen (pdf).
Web traffic to BarackObama.com also [...]
Posted: Monday, September 8th 2008
Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines Biden
Governor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping the 24 million that watched Senator Joe Biden, the VP incumbent on the Democratic side.
Her acceptance speech at the Republican National Convention (RNC) also eclipsed the audience for Senator Hillary Clinton's speech at the Democratic National Convention (DNC), in which Clinton put full support behind Senator Barack Obama's bid for Presidency, Nielsen Media [...]
Posted: Friday, September 5th 2008
Obama's Acceptance Speech Draws 38.4M American Viewers
Barack Obama's acceptance speech at the Democratic National Convention attracted 38.4 million American viewers -- a larger audience than those that watched the opening ceremony for the Beijing Olympics (34.2 million viewers), reports the Guardian. (The speech was broadcast on ma [...]
Posted: Tuesday, September 2nd 2008
AT&T to Rock Youth Vote from Handsets
In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November.
The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility.
Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl [...]
Posted: Wednesday, August 13th 2008
Take that, Obama: McCain One-Ups Olympic Buy
Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million.
"Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc [...]
Posted: Tuesday, August 5th 2008
Obama Makes Gold-Medal Buy in Beijing Olympics
Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential candidate in 16 years, includes network TV and cable advertising, writes Advertising Age.
NBC Universal, which expects to rake in $1 billion in ad rev [...]
Posted: Thursday, July 24th 2008