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Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook

Online Ad Targeting: Pandora tells candidates it can help locate voters. Business Strategies: Amazon takes a slight loss on each Kindle Fire, study says. Motorola Mobility   [...]
Posted: Friday, November 18th 2011

Marketing Data RoundUp: The best day to send promotional emails last week | Politics and cell phones

Holiday Promotional Emails Peaked Last Tuesday December 22 was the most popular day to send retail emails last week, with 62% of major online retailers sending subscribers at least one promotional email that day, according to Chad White, research director at Responsys and auth  [...]
Posted: Wednesday, December 29th 2010

Marketing Data RoundUp: Shoppers make increasingly complex purchase journey

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Shoppers Make Increasingly Complex Purchase Journey Shoppers no longer traverse linear paths to a purchase, but instead take a highly-dynamic and sometimes multidirectional route, according  [...]
Posted: Friday, September 24th 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Top March Websites Indicate Spring's Arrival

Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete. Home Improvement Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l  [...]
Posted: Wednesday, May 5th 2010

Industry Buzz & News: 4/21/10

Ad Technologies: Adobe calls it quits on Flash for the iPhone. Social Media: Is Foursquare's growth boxed in? Spotting the creators of peer   [...]
Posted: Wednesday, April 21st 2010

Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

Companies Prep Salvos for Net Neutrality War

Providers of social networking applications, telecom providers, carriers and ISPs are bracing for the expected announcement this Thursday of new net neutrality rules by the Federal Communications Commission. The impending release has launched last-minute lobbying from all quarters, from so-called 'Blue Dog' Democrats on behalf of carriers and cable companies, to CEOs of such companies as Google and Twitt  [...]
Posted: Tuesday, October 20th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

North America: Positive Outlook for Obama Presidency

Most Americans think many of the top national issues - including the economy, healthcare, education, the Iraq war and energy - will improve over the next four years with President Barack Obama in office, according to a pre-inauguration survey by HCD Research. The study, conducted January 13-15 among 3,772 participants representing the the top three political parties and  [...]
Posted: Thursday, January 22nd 2009

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Brand-Association Study: Obama Linked to BMW, McCain to Ford

Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower Survey from branding firm Landor Associates and research firm Penn, Schoen & Berland,   [...]
Posted: Tuesday, November 11th 2008

Yahoo News, CNN Website Get Most Election-Day Visits

Yahoo News, CNN.com and MSNBC.com were the most visited media/political websites on Election Day 2008, while traffic to social networks and Barack Obama's website also saw jumps on Nov. 4, according to data from Hitwise. Visits to John McCain's website declined during the same time period, MarketingCharts reports.   [...]
Posted: Friday, November 7th 2008

Online Data Projected Obama Winner Well Before Final Count

By now, the final count between Barack Obama and John McCain is well known. Yesterday, however, it remained a tricky game of guesswork among the news media and political pundits. On the web, tech giants and betting exchanges strained lucid answers out of their own user data. Facebook's Lexicon tool - which analyzes the frequency and associations of words in Facebook wa  [...]
Posted: Wednesday, November 5th 2008

Election 2008: The Social Networking Roundup

Before ballots were counted yesterday, Sen. Barack Obama led the race for President across social networks by nearly all measures, according to social computing expert and Forrester Research analyst Jeremiah Owyang, who posted social networking statistics for Sens. Barack Obama and John McCain on his blog, Web Strategy by  [...]
Posted: Wednesday, November 5th 2008

Democrats More Politically Active than Republicans

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press,   [...]
Posted: Friday, October 31st 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008