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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]

Top News: Google Wallet | Highlight apps | Google explains spam decisions

Mobile Payments: Current Google Wallet customers given $5 on pre-paid cards for all the provisioning hassles. Mobile Marketing: Highlight app may tell others too much about you. Mobile Comp  [...]

2012 Presidential Campaign: the Email Marketing Version

Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Square as a fund raising tool. Both the Obama and Romney campaigns are using it, the New York Times reports.  Search is being intensely tracked. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida f  [...]

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]

Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]

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Google Readies for 2012 Campaign Season With New Webpage

The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month.  Google has launched a special page at Google.com/elections to follow the events. Besides aggregating the political ne  [...]

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]

Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook

Online Ad Targeting: Pandora tells candidates it can help locate voters. Business Strategies: Amazon takes a slight loss on each Kindle Fire, study says. Motorola Mobility   [...]

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Paid Search Lessons Provided by Cain, Occupy Wall Street

Current events provide an interesting insight into how paid search can be used in response to fast moving trends. Or not, as publishers' nonreactions to Occupy Wall Street proved. Occupy Wall Street movement gained global acknowledgement. Yet, Se  [...]

Top News: Google+1 ads | Antitrust forces gather against Google | Twitter's political ads

Online Ad Market: Google +1s on ads added to Google display network. DoubleClick video ads & mobile ads join lineup of services for publishers. HasOffers off  [...]

Top News: Sites retool in response to Google | YouTube moves to life ad revenue | Loopt Qs | An Amazon tablet?

Search: Sites retool for Google effect. SEO projection modeling. How to optimize your brand's Facebook Page for search engines.  [...]

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]

Marketing Data RoundUp: The best day to send promotional emails last week | Politics and cell phones

Holiday Promotional Emails Peaked Last Tuesday December 22 was the most popular day to send retail emails last week, with 62% of major online retailers sending subscribers at least one promotional email that day, according to Chad White, research director at Responsys and auth  [...]

Toolkit News: Google Boost | Funding for new digital ad ventures | Marketing for non-profits | Social media election tracking tool

Local Search Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account. The beta is available to select local businesses in San Francisco, Houston and Chicago. Boost ads can appear in the "Sponsored Links" section of Google.com and Google Maps search result pages. So, Go  [...]

Marketing Data RoundUp: Shoppers make increasingly complex purchase journey

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Shoppers Make Increasingly Complex Purchase Journey Shoppers no longer traverse linear paths to a purchase, but instead take a highly-dynamic and sometimes multidirectional route, according  [...]

Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]

Top March Websites Indicate Spring's Arrival

Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete. Home Improvement Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l  [...]

Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]