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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]

Top News: Google Wallet | Highlight apps | Google explains spam decisions

Mobile Payments: Current Google Wallet customers given $5 on pre-paid cards for all the provisioning hassles. Mobile Marketing: Highlight app may tell others too much about you. Mobile Comp  [...]

2012 Presidential Campaign: the Email Marketing Version

Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Square as a fund raising tool. Both the Obama and Romney campaigns are using it, the New York Times reports.  Search is being intensely tracked. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida f  [...]

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]

Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]

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Google Readies for 2012 Campaign Season With New Webpage

The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month.  Google has launched a special page at Google.com/elections to follow the events. Besides aggregating the political ne  [...]

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]

Paid Search Lessons Provided by Cain, Occupy Wall Street

Current events provide an interesting insight into how paid search can be used in response to fast moving trends. Or not, as publishers' nonreactions to Occupy Wall Street proved. Occupy Wall Street movement gained global acknowledgement. Yet, Se  [...]

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Top News: Google+1 ads | Antitrust forces gather against Google | Twitter's political ads

Online Ad Market: Google +1s on ads added to Google display network. DoubleClick video ads & mobile ads join lineup of services for publishers. HasOffers off  [...]

Top News: Sites retool in response to Google | YouTube moves to life ad revenue | Loopt Qs | An Amazon tablet?

Search: Sites retool for Google effect. SEO projection modeling. How to optimize your brand's Facebook Page for search engines.  [...]

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]

Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]

Toolkit News: Google Boost | Funding for new digital ad ventures | Marketing for non-profits | Social media election tracking tool

Local Search Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account. The beta is available to select local businesses in San Francisco, Houston and Chicago. Boost ads can appear in the "Sponsored Links" section of Google.com and Google Maps search result pages. So, Go  [...]

Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns

Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX. "What is different about these is that they are highly targeted  [...]

Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]

Industry Buzz & News: 6/04/10

Online Ad Market: Google quietly brings Twitter feeds to display ads. Publishing: Publishers see signs the iPad can restore ad money. Social Media: Why small businesses shouldn't   [...]

Industry Buzz & News: 5/17/10

Ad Technologies: Hulu's new player asks users for feedback on ad targeting. Ad company Virtual Iris riding the HTML5 wave. Happy Birthday YouTube: our favorite videos.   [...]

Industry Buzz & News: 4/05/10

Ad Targeting: Make friends and boost sales with a content marketing strategy. Ad Technologies & Vendors: YouTube's new look draws mostly cheers. Sharp to   [...]

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]

Industry Buzz & Snippets: 02/03/10

Campaigns: Dunkin' Donuts finds success with fan photos. American Greetings launches Twitter contest for Valentine's Day. Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads. Ad Technologies: Google   [...]